William Greeves
London,UK
Summary
Dynamic sales professional with expertise in outbound prospecting and full-cycle sales, adept at managing CRM & pipeline to drive SMB account closing. Skilled in discovery & qualification, objection handling, and forecasting & KPIs, with a proven track record of achieving sales targets. Committed to enhancing team performance through effective sales coaching and strategic guidance.
Overview
12
12
years of professional experience
Work history
Founder and Director
Trusted Life
Leeds
2023.06 - 2026.04
- Owned full sales lifecycle and revenue strategy.
- Created business via Google and Facebook ads outbound and inbound sales. Generated £320,000 of revenue in year two.
- Created AI agent to fulfil post-sale transaction administrative needs and removing need for 1 FTE.
- Managed pipeline, conversions, and forecasting.
- Recruited, trained, and performance-managed a staff of 7.
- Made strategic decisions to guide company's growth.
- Developed comprehensive business plan with market analysis, financial projections and strategic goals.
- Envisioned and spearheaded creation of successful business, demonstrating entrepreneurial drive and vision.
Sales Manager
Clearplanning
2019.10 - 2023.05
- Promoted from Sales Advisor.
- Streamlined sales processes to enhance team productivity.
- Implemented training programmes, improving team performance levels.
- Adapted working pattern of team to drive customer engagement and move high volumes of products.
- Managed team of 20 staff, driving performance with motivational strategies to exceed sales targets.
Sales Consultant
Reassured
Basingstoke, Hampshire
2015.01 - 2019.12
- High-volume outbound calling (10–12 leads/day).
- Full discovery-to-close sales conversations.
- Consistent monthly target achievement.
- Insurance & Financial Services
Recruitment Consultant
Austin Fraser
2015.01 - 2015.03
- Cold calling and client qualification.
- Maintained regular follow-up with placed candidates to ensure their smooth transition into new roles.
- Tailored CVs of registered candidates according to specific job requirements before sending them over to clients.
- Formulated effective job descriptions for various roles across industries.
Door-to-Door Sales
Safestyle UK
2014.02 - 2014.12
- Direct customer acquisition and rapport building.
- Handled objections, resulting in successful sales negotiations.
- Maintained a professional demeanour whilst dealing with challenging situations.
- Managed time efficiently to maximise number of daily visits.
Skills
- Outbound Prospecting
- Full-Cycle Sales
- CRM & Pipeline
- SMB Account Closing
- Discovery & Qualification
- Objection Handling
- Forecasting & KPIs
- Sales Coaching
Professional Highlights
- 13+ years closing experience across regulated and high-volume sales.
- Founder and Director owning full revenue lifecycle.
- Promoted to Sales Manager based on performance.
- Consistent target and KPI achievement in every role.
Affiliations
- MMA enthusiast training 3-4 times per week.
- Tennis (County level previously)
- Boxing (University Varsity)
References
References available upon request.
Timeline
Founder and Director
Trusted Life
2023.06 - 2026.04
Sales Manager
Clearplanning
2019.10 - 2023.05
Sales Consultant
Reassured
2015.01 - 2019.12
Recruitment Consultant
Austin Fraser
2015.01 - 2015.03
Door-to-Door Sales
Safestyle UK
2014.02 - 2014.12