William Ainscough
Maidenhead,Berkshire
Summary
Results-driven professional with a strong foundation in client relationship management, account management, and customer engagement. Demonstrates exceptional skills in collaboration, adaptability, and creative problem solving to drive customer satisfaction and foster long-term partnerships. Adept at identifying upsell opportunities, acquiring new customers, and leveraging product knowledge to enhance client experiences. Committed to delivering outstanding customer service while building and maintaining meaningful relationships that support business growth.
Overview
8
8
years of professional experience
7
7
years of post-secondary education
Work History
Account Manager
Softcat PLC
07.2022 - 02.2025
- Since July 2022 I have been working at Softcat as an Account Manager I completed a 1-year apprenticeship as a level 3 salesperson
- As an Account Manager I work closely with my clients to offer them market insights and outstanding customer service, growing with them and their business
- Aligning Softcat's Stakeholders to my clients’ stakeholders to maximize customer engagement and value spent in collaboration
- I am passionate about providing excellent customer service and creating a vibrant and supportive work culture for my team at Softcat
- In FY23, we achieved a 10% growth in overall revenue, 125% growth in specialist business, and a 27.5% growth in new business, while reducing attrition to 19%
- I am always looking to learn, grow, and contribute to Softcat’s vision of being the best IT supplier in the UK
- At Softcat, I work with a diverse range of clients, including recruitment companies, pharmaceuticals, retail, construction, and fintech
- I believe I have built a strong client base that will continue to support me throughout my journey
- I achieve this by delivering exceptional customer service, setting realistic expectations, offering tailored solutions that align with industry and business goals, and working seamlessly as an extension of their IT team
- As Softcat is a global company, I provide my services across APAC, EMEA, and the Americas, collaborating closely with both Softcat contacts and my clients
- I am committed to continuous self-improvement and personal growth
- I have mentors both inside and outside of work, who help me improve myself and positively impact the people around me every day
Plumbing and heating
08.2019 - 07.2022
- I have been working in plumbing and heating since August 2019, gaining valuable experience and skills in the trade while also developing essential life and communication skills
- I have communicated with clients to discuss products, styles, and solutions to ensure the highest quality work
- I also liaise with suppliers to secure the best prices and the correct materials and sanitary ware for our customers
- On a daily basis, I interact with clients to ensure they receive the service they expect
- I am dedicated to working hard and completing every task to the highest standard
Next Directory
08.2018 - 08.2019
- Company Overview: London Premier Park Studio’s- Park Royal
- Since completing my apprenticeship, I have gained valuable experience at The Next Directory Photographic Studio
- Collaborating with a diverse team, I assisted with various day-to-day responsibilities, which inspired me to learn new skills that I can apply to any future role
- My primary responsibilities included set building, painting, logistics, and handling physical tasks such as lifting and shifting
- Additionally, I communicated with clients regarding photo shoot locations and worked closely with van drivers and the logistics team to ensure the smooth operation of daily tasks and photo shoots
- London Premier Park Studio’s- Park Royal
Multi Trade Apprenticeship Level 2
The Heathrow Sheraton Hotel
09.2016 - 07.2018
Education
Multi-trade - Construction Entry Level 3
Reading College
01.2015 - 01.2016
GCSEs - Math’s, English language, Science, Construction, & Geography
Desborough School
01.2010 - 01.2015
NVQ Level 3 - Technology Sales
City & Guilds
Marlow, Buckinghamshire 07.2022 - 07.2023
Skills
- Collaboration
- Adaptability
- Hardworking
- Communication
- Customer Service
- Client Engagement
- Problem Solving
- Account management
- Client Relationship Management
- Customer engagement
- Relationship-building and management
- Creative problem solving
- Product knowledge
- Upsell opportunities
- Acquiring new customers
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Affiliations
- Gym
- Tennis
- football
- Running
References
References available upon request.
Timeline
NVQ Level 3 - Technology Sales
City & Guilds
07.2022 - 07.2023
Account Manager
Softcat PLC
07.2022 - 02.2025
Plumbing and heating
08.2019 - 07.2022
Next Directory
08.2018 - 08.2019
Multi Trade Apprenticeship Level 2
The Heathrow Sheraton Hotel
09.2016 - 07.2018
Multi-trade - Construction Entry Level 3
Reading College
01.2015 - 01.2016
GCSEs - Math’s, English language, Science, Construction, & Geography
Desborough School
01.2010 - 01.2015
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