Will Guyatt
Swindon,England
Summary
Accomplished communications professional with expertise in public relations, stakeholder management and comms strategy. Experienced across both consumer and trade media, with a proven track record of handling crisis situations, alongside developing impactful PR campaigns while building brands. With experience in communications and as a communicator on international radio and TV – committed to fostering organisational growth, audience connection, and training of the next generation.
Overview
25
25
years of professional experience
3
3
years of post-secondary education
Work history
HEAD OF COMMUNICATIONS
Nominet UK
Oxford, Oxfordshire
03.2022 - 11.2025
- Built and led a newly-created communications function for the organization that runs the .UK web domain – managing over 10m web addresses. Nominet operates the UK domain name system that keeps the country online – and typically donates over £15m per year to “tech for good projects”
- Led on all media and communications related issues for Nominet – this includes outreach to 2000+ member organisations and internal comms for 300+ team members.
- Championed creative use of resources and collaboration.
- Enhanced brand visibility by creating strategic communication plans.
- Directed internal communications for enhanced employee morale.
- Advised staff at all levels on optimum messaging for internal and external communications.
TECHNOLOGY BROADCASTER
Freelancer
London, Greater London
02.2012 - 11.2025
- Expert voice on technology - AI, social media, gadgets and gaming for radio and tv, with retainers at BBC Radio 2, LBC and ITV’s This Morning, as well as The Smart 7 Podcast for Metro UK.
- Ensured adherence to broadcasting standards, enhancing credibility of the station.
- Produced compelling stories with thorough research and fact-checking.
- Utilised social media platforms effectively to promote shows and engage with audiences.
- Conducted interviews with high-profile guests for insightful discussions.
- Implemented innovative broadcasting techniques for captivating content delivery.
COMMUNICATIONS CONSULTANT
LBG Media (LADbible)
Manchester, Greater Manchester
02.2017 - 11.2024
- Supporting the two co-founders of LADbible on strategic media matters for the business - from landing profile pieces in national broadsheets to handling crisis management issues around libellous content and other matters - seen as a trusted “problem solver.”
- Provided crisis management support during critical business periods.
- Also advised and supported on communications matters related to the company’s float to the London Stock Exchange in 2021 and the acquisition of the US media group Betches in 2024.
- Prepared clear, on-point speeches for senior leaders and worked with executives on interview preparation.
- Delivering media training for senior company executives and support to help recruit candidates for in-house media team.
COMMUNICATIONS DIRECTOR
Green Britain Group – Ecotricity & Forest Green Rovers FC
Stroud, Gloucestershire
04.2017 - 02.2022
- Recruited to lead on communications, marketing and media activities for the businesses of green entrepreneur Dale Vince OBE - including energy and football.
- Led a team of communication and marketing specialists
- In its strongest year of media coverage - the work of Dale's Green Britain businesses reached more than 3bn people globally.
- Managed content creation process from concept to completion, achieving cohesive messaging across all platforms.
- Crafted compelling PR stories that garnered positive media coverage.
- Monitored team budgets and forecasts to deliver against annual targets.
- Assessed impact of current communications and tackled areas of weakness.
AUDIENCE DEVELOPMENT DIRECTOR
Global Cycling Network
Bath, Somerset
03.2016 - 04.2017
- Responsible for raising awareness and social following of fast-growing independent YouTube channel, Global Cycling Network - successfully growing Facebook and Twitter following to over 1m.
- Cultivated a strong community online through consistent, meaningful dialogue with followers.
- Stayed up-to-date on new digital technologies and social media best practices for continuous improvement in service delivery.
- Streamlined communication channels within the organisation resulting in increased productivity.
- Boosted customer engagement with effective management of all social media platforms.
- Facilitated partnerships with influencers to extend reach and boost reputation.
- Monitored industry trends for incorporation into our social media strategy.
- Identified areas for content improvement by monitoring competitor social media activity and trends.
HEAD OF COMMUNICATIONS
Instagram UK
London, Greater London
02.2014 - 03.2016
- As the second international employee for Instagram, I was responsible for building awareness of the platform and rapidly scaling its agency representation across Europe
- Worked closely with media organisations across the UK and Europe to build their understanding and use of the platform.
- Enhanced brand visibility by creating strategic communication plans.
- Managed external agency partnerships for successful project delivery.
- Cultivated media relationships, resulting in positive press coverage.
- Coordinated PR events to boost brand awareness.
- Created engaging press releases to gain print and broadcast coverage.
HEAD OF GLOBAL COMMUNICATIONS
IGN Entertainment
San Francisco, California
11.2010 - 01.2014
- Responsible for communications for games and pop culture website IGN - then owned and operated by News Corp. With offices in US, UK and Australia - we raised awareness of commercial deals in trade media, and exclusive interviews and content via consumer outlets, this included content partnerships with organisations like San Diego Comic Con and Gamescom in Germany.
- Boosted company reputation through successful media liaisons and press releases.
- Managed content creation process from concept to completion, achieving cohesive messaging across all platforms.
- Improved public relations with effective crisis management plans.
- Crafted compelling PR stories that garnered positive media coverage.
- Built positive, productive relationships with media outlets to maximise brand exposure.
- Introduced process changes resulting in improved communication metrics.
Education
BA (Joint Hons) - English, History
University of the West of England (UWE)
Bristol 09.1999 - 06.2001
Skills
- Public relations
- Corporate Communications strategy
- Crisis communications
- Internal communications mastery
- Social media management
- Copywriting
- Team Leadership
- Strategic planning
- News judgement
- Audience engagement
- Radio broadcasting
Hobbies
I restore classic arcade machines and pinball tables.
Timeline
HEAD OF COMMUNICATIONS
Nominet UK
03.2022 - 11.2025
COMMUNICATIONS DIRECTOR
Green Britain Group – Ecotricity & Forest Green Rovers FC
04.2017 - 02.2022
COMMUNICATIONS CONSULTANT
LBG Media (LADbible)
02.2017 - 11.2024
AUDIENCE DEVELOPMENT DIRECTOR
Global Cycling Network
03.2016 - 04.2017
HEAD OF COMMUNICATIONS
Instagram UK
02.2014 - 03.2016
TECHNOLOGY BROADCASTER
Freelancer
02.2012 - 11.2025
HEAD OF GLOBAL COMMUNICATIONS
IGN Entertainment
11.2010 - 01.2014
BA (Joint Hons) - English, History
University of the West of England (UWE)
09.1999 - 06.2001