Will Toogood
London
Summary
Passionate Digital Marketing Coordinator specialising in artist relations, with a strong track record of building meaningful connections that drive growth and impact. Skilled at bridging the gap between creative talent and strategic marketing, I develop tailored campaigns that boost brand visibility and foster long-term partnerships. Collaborative by nature, I ensure both artists and organisations achieve their goals through measurable, results-driven initiatives.
Overview
7
7
years of professional experience
Work history
Digital Marketing Coordinator
Audient
Basingstoke, Hampshire
04.2022 - Current
- Manage Audient’s social media accounts, creating engaging content and maintaining brand consistency across platforms.
- Support the coordination of multi-channel marketing campaigns, ensuring smooth execution and timely delivery.
- Focus on artist and partner relations, building and maintaining relationships with influencers, partners, and brand ambassadors.
- Develop and execute impactful social media campaigns in collaboration with artists and industry partners to drive reach and engagement.
Technical Support
GigRig
Swindon, Wiltshire
01.2019 - 08.2019
- Provided technical support and solutions in both team-based and independent settings.
- Successfully resolved customer issues promptly and professionally, ensuring high levels of satisfaction.
- Designed efficient power path diagrams tailored to meet client requirements.
Education
Bachelor of Arts - Music Industry Practice - Creative Artistry Route
The Academy of Contemporary Music
Guildford11.2020
A-Levels - Music Practioner
Academy of Music and Sound
Swindon07.2019
Skills
Marketing & Campaign Skills
- Multi-channel Campaign Management
- Social Media Marketing
- Influencer & Partnership Marketing
- Content Creation & Copywriting
- Data Analysis & Reporting
- Branding & Artist Development
- Artist & Creator Relations
- Stakeholder & Partner Management
- Event & Showroom Coordination
- Collaboration with Artists, Labels & Management
- Communication & Negotiation
- Relationship Building & Networking
- Music Technology (signal flow, power requirements, guitar pedal systems)
- Technical Support & Problem-Solving
- Live Performance & Touring Experience
- Songwriting & Composition
- Multi-instrumentalist
- Studio Recording & Music Production
- Organisation & Time Management
- Independent Project Delivery
- Team Collaboration
- Presentation & Public Speaking
- Customer Service & Support
- Adaptability in Fast-Moving Environments
Additional Information
References available upon request.
Timeline
Digital Marketing Coordinator
Audient
04.2022 - Current
Technical Support
GigRig
01.2019 - 08.2019
Bachelor of Arts - Music Industry Practice - Creative Artistry Route
The Academy of Contemporary Music
A-Levels - Music Practioner
Academy of Music and Sound