Will Ridley
Newcastle upon Tyne,Tyne & Wear
Summary
Results-oriented Sales and Account Management professional with over 3 years in business development and client relationship management. Skilled in exceeding sales targets, managing key accounts, and fostering long-term customer relationships. Experienced in outbound sales, account growth, and negotiations, delivering exceptional service across diverse industries.
Overview
8
8
years of professional experience
Work history
Customer account executive
Promo Trade Print
Newcastle upon Tyne, Northumberland
2023.06 - 2026.02
- Developed new business through proactive outbound sales, averaging 50 calls per day.
- Managed a portfolio of approximately 50 clients, building long-term relationships and securing repeat business.
- Consistently achieved and exceeded monthly profit targets of £20,000.
- Travelled across the UK to meet clients and provide tailored account management support.
- Delivered exceptional customer service and ongoing support to key accounts.
- Negotiated and managed high-value projects, including a £300,000 order involving direct coordination with manufacturing partners in China.
- Acted as the primary point of contact for client accounts, identifying growth opportunities and ensuring customer satisfaction.
Sales & Event Executive
North East Parties
Newcastle upon Tyne , Tyne & Wear
2023.01 - 2023.06
- Delivered and promoted children's events specialising in Nerf-themed activities.
- Managed groups of up to 30 children, ensuring safety, engagement, and inclusion.
- Resolved issues professionally while maintaining a positive customer experience.
- Handled daily cash transactions and event administration.
- Coordinated event setup and logistics to ensure smooth delivery.
- Managed event photography and social media content to support marketing and brand awareness.
Regional sales executive
Britvic Ltd
Newcastle upon Tyne , Tyne & Wear
2022.08 - 2022.12
- Managed a portfolio of retail customers across the North East, promoting Rockstar Energy products.
- Built strong client relationships to generate repeat business and increase brand awareness.
- Planned and managed an independent territory, consistently achieving sales targets.
- Responsible for merchandising, stock management, invoicing, cash handling, and company vehicle management.
- Worked closely with retailers to maximise product visibility and sales performance.
Delivery driver
Papa Johns
Newcastle upon Tyne, Tyne & Wear
2019.11 - 2021.09
- Delivered customer orders accurately and on time.
- Planned efficient delivery routes during busy periods.
- Processed cash payments and provided excellent customer service.
- Assisted kitchen staff with food preparation and order dispatch.
- Maintained hygiene and food safety standards.
Passenger Service Agent
Swissport International Ltd
Newcastle upon Tyne , Tyne & Wear
2019.05 - 2019.07
- Assisted passengers with check-in, baggage processing, and enquiries.
- Supported passengers with special requirements.
- Handled delays, cancellations, and excess baggage issues professionally.
- Operated airport systems while maintaining strict safety and security standards.
Door to door salesperson
RSPCA
Newcastle upon Tyne , Tyne & Wear
2018.11 - 2019.01
- Promoted charity campaigns and secured regular donations.
- Built rapport with members of the public and communicated key messages effectively.
- Processed direct debit applications and adhered to data protection procedures.
Cafe & Events Assistant
Sodexo
Newcastle upon Tyne , Tyne & Wear
2018.05 - 2018.11
- Provided customer service at major Newcastle venues and events, ensuring a positive experience for attendees.
- Managed customer enquiries and complaints to maintain satisfaction and resolve issues effectively.
- Assisted with food preparation, service, and event operations.
- Processed cash and card payments while accurately balancing tills at end of shifts.
Education
A-Levels - Film Studies
St Marys Catholic School
Newcastle upon Tyne 09/2015 - 06/2017
GCSEs - • Mathematics • English Language • English Literature • Double Science • History • Geography • Relig
St Marys Catholic School
Newcaste upon Tyne 09/2013 - 06/2015
Skills
- Account Management
- Client management
- Business Development
- B2B Sales & Negotiation
- Lead generation
- Sales Forecasting
- KPI achievement
- Territory & Field Sales
- Customer Service
Affiliations
- I'm an avid football fan.
- I'm a big collector of trading cards.
- I love cooking new meals.
Accomplishments
I am the sole CEO of a company that I created in 2026.
References
References available upon request.
Timeline
Customer account executive
Promo Trade Print
2023.06 - 2026.02
Sales & Event Executive
North East Parties
2023.01 - 2023.06
Regional sales executive
Britvic Ltd
2022.08 - 2022.12
Delivery driver
Papa Johns
2019.11 - 2021.09
Passenger Service Agent
Swissport International Ltd
2019.05 - 2019.07
Door to door salesperson
RSPCA
2018.11 - 2019.01
Cafe & Events Assistant
Sodexo
2018.05 - 2018.11
A-Levels - Film Studies
St Marys Catholic School
09/2015 - 06/2017
GCSEs - • Mathematics • English Language • English Literature • Double Science • History • Geography • Relig
St Marys Catholic School
09/2013 - 06/2015