Will Lloyd
Summary
Area Sales manager / Key Account Manager with experience in the flue industry for Domestic and commercial heating. knowledge of renewable products. working with Contractors, merchants and specifiers, technical sales and a track record of developing long-term customer relationships. Demonstrated ability to cultivate and leverage client connections for business growth. Skilled in decision-making, deadline management, and team performance reviews. Strong analytical and quantitative problem-solving capabilities drive continuous improvement initiatives.
Overview
2027
2027
years of professional experience
Work History
Regional Sales Manager
SFL Chimney Systems Ltd
Remote
09.2025 - Current
- Site visits to customer projects, surveys and quotes
- Execute sales strategy for residential flue and OEM products.
- Analysed current strategies for strengths and weaknesses and adjusted approaches to maintain sales trajectory.
National Key Account Manager
Schiedel Chimney Systems Ltd
Remote , Devon
01.2024 - 08.2025
- Clients included Grants Engineering, Hamworthy, Ideal and EOGB
- Managed budget of £10 million.
- Drive business growth in designated sales territories through strategic solution implementation.
- Developed target customer strategies to achieve business growth and profit goals.
- Identified new business opportunities and enhanced lead generation to increase profits.
- Negotiated buying conditions and sales contracts to secure profitable deals.
- Managed key account matters including solving issues, updating on project milestones, attending meetings and managing other communications.
Area Sales Manager - South and Central
Schiedel Chimney Systems Ltd
Remote, Devon
11.2021 - 01.2024
- Increased sales from £4.5 million to £7.2 million, exceeding targets significantly.
- Managed sales pipeline to ensure steady business flow and achievement of objectives.
- Optimized sales methods for effective customer acquisition, development, and retention.
- Prepared comprehensive reports on sales activity and revenue generation for senior management.
- Developed innovative sales strategies that enhanced market share and profitability.
Interim General Manager
Kernow Fires
Weybridge, Cornwall
03.2021 - 11.2021
- Identified opportunities for business growth and diversification to enhance market presence.
- Supported daily operations in collaboration with Director to ensure efficiency.
- Conducted showroom sales and site surveys to drive project implementation.
- Prepared quotations to aid customer decision-making and boost conversion rates.
General Manager
The Fire Engine
Bideford , Devon
07.2016 - 04.2021
- Established and managed a profitable business, demonstrating strong entrepreneurial skills.
- Maintained agile organization with sustained revenue growth through strategic industry monitoring.
- Developed budgets and modified marketing strategies to improve financial performance.
- Managed team of 10 personnel across accounts, sales, and engineering functions.
Founder
WOOF! Wood Fuel
Chard , Somerset
08.2008 - 07.2016
- Executed successful sale of IP to Verdo Renewables.
Adopted online model ahead of competitors.
Monitored industry forecasts to drive sustained revenue growth.
Refined budgets and adjusted marketing strategies for optimal performance.
Project manager
Heritage Coast Building Company
Lyme Regis, Dorset
- Identified and managed budget, schedule, and scope changes to align with project goals.
- Recommended actions and improvements to enhance project outcomes.
- Coordinated efforts among architects, engineers, and subcontractors for seamless execution.
Education
H003 H006 - Installer
HETAS Installer
CPD - Strategic Thinking
RCA Executive Education
London, ENGMA(RCA) - Advanced Ceramics and Glass
Royal College
London, ENGSkills
- Technical Sales
- Domestic and Commercial heating
- Google Workspace / Office 365
- account management
- Problem-solving
- Customer-focused
Timeline
Regional Sales Manager
SFL Chimney Systems Ltd
09.2025 - Current
National Key Account Manager
Schiedel Chimney Systems Ltd
01.2024 - 08.2025
Area Sales Manager - South and Central
Schiedel Chimney Systems Ltd
11.2021 - 01.2024
Interim General Manager
Kernow Fires
03.2021 - 11.2021
General Manager
The Fire Engine
07.2016 - 04.2021
Founder
WOOF! Wood Fuel
08.2008 - 07.2016
CPD - Strategic Thinking
RCA Executive Education
MA(RCA) - Advanced Ceramics and Glass
Royal College
Project manager
Heritage Coast Building Company
H003 H006 - Installer
HETAS Installer