Overview
Work history
Education
Skills
Charity
Timeline
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Will Herbert

London,City of London

Overview

5
5
years of professional experience
2021
2021
years of post-secondary education

Work history

A&R Co-ordinator

Polydor (UMG)
London, City of London
08.2024 - Current
  • Provide direct support to the Head of A&R, managing day-to-day operations and ensuring smooth departmental workflow.
  • Coordinate complex travel and accommodation arrangements for artists and internal staff across international schedules.
  • Book recording studios for artist sessions, ensuring availability, suitability, and alignment with creative goals.
  • Assist with A&R research and development tasks, including sourcing potential talent and tracking artist progress.
  • Identify and approach suitable remix artists for projects across the label's roster.
  • Manage and process invoices via Uniport, liaising with finance and external vendors to ensure timely payments.
  • Compile and input label copy into Universal Music's R2 system, ensuring accurate metadata, credits, and release details for each project.
  • Act as a point of contact between artists, management teams, and internal departments, supporting efficient communication.

Artist Partnership Manager

UPSTRM (Contract)
Wandsworth
03.2022 - 02.2023
  • Created partnerships and organised brand deals with musicians via zoom and in person meetings.
  • Created interesting and effective content for the UPSTRM app & Instagram page, growing their account from 300 to 8k followers in under a year.
  • Head of music and graphics selection for the UPSTRM app.
  • Demonstrated leadership skills in managing projects from concept to completion.
  • Remained calm under pressure to resolve issues and deliver smooth, professional event management.
  • Originated and developed creative design concepts for photoshoots with UPSTRM talent.
  • Consistently achieved company objectives, working cross-functionally with marketing to incorporate data into marketing plans.

Assistant A&R

Twin Records INC (Internship)
Fulham
03.2020 - 08.2021
  • Assisted the Head of A&R with daily tasks including booking external and internal meetings and developing company presentations.
  • Effective outreach and engagement with emerging artists and managers, confidently presenting the company and its vision.
  • Responsible for developing LOST's online brand identity by developing their website and curating social media channels.
  • Strategically managed social media accounts and online marketing activity, including content creation, timely posting, community management, and marketing artists via relevant channels.
  • Efficiently managing day to day administration responsibilities to maintain smooth business operations, including updating the database.
  • Collaborated with marketing team to strategise and implement marketing campaigns.

Education

Diploma - Diploma in Music Production & Sound Engineering

DBS Music School
Bristol
09/2019 - 09.2020

2013 - 2018

Bryanston School
Blandford Forum
07.2018

Skills

  • Strong interpersonal skills
  • Quick learner
  • Detail-oriented
  • Self-motivated
  • Highly efficient
  • Administrative support and office coordination

Charity

  • Assistant Teacher | The Leap – Sri Lanka
    I spent six weeks in a remote Sri Lankan town volunteering with The Leap, a grassroots education charity. Supported local teachers by leading daily English, art, and football sessions for children. Immersed in a completely new culture, developing resilience, adaptability, and a broader global perspective.
  • Youth Support Volunteer | Projects Abroad – Cape Town, South Africa
    I worked with Projects Abroad to deliver engaging after-school programmes for underprivileged children. I helped design and run creative extracurricular activities focused on fun, learning, and building confidence in a safe, supportive environment.

Timeline

A&R Co-ordinator

Polydor (UMG)
08.2024 - Current

Artist Partnership Manager

UPSTRM (Contract)
03.2022 - 02.2023

Assistant A&R

Twin Records INC (Internship)
03.2020 - 08.2021

Diploma - Diploma in Music Production & Sound Engineering

DBS Music School
09/2019 - 09.2020

2013 - 2018

Bryanston School

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Will Herbert