Will D'Hooghe

• Oversee the club's relationship management and growth strategy with international and domestic supporter groups
• Responsible for the club's relationship management with former players and celebrity/influencer supporters
• Lead the club's approach to the Premier League Fan Engagement Standard and management of the Fan Advisory Board, consulting key supporter groups on a range of topics and issues related to the club's operations and fan experience.
• Delivered the club's first two overseas fan activation events as part of the Premier League Mornings Live events in Orlando (2023) and Chicago (2024)
• Created and manage the Nottingham Forest Museum, and Stadium Tour experience, leading a team of 8 Stadium Tour Guides
• Delivery of best in class fan activation and engagement initiatives including Warriors United Press Conference with Nuno Espirito Santo and Taku from Tokyo's first Forest match.
• A key role in the delivery of marketing campaigns including home, away and third kit launches, as well as the Adidas Spezial collaboration.
• Nurturing relationships with key club and Premier League partners including Adidas, Eon, Panini and EA Sports.

• Lead on all club Marketing campaigns across Retail, Ticketing and Commercial. I produced and delivered our Kit Launch promotion film that led to record kit sales and gained over 3M views across social media within 48 hours

• Managing all Partnership Marketing activation with both Club and Premier League Partners including but not limited to EA Sports, Panini, Barclays and Budweiser

• Managing the relationships with all Domestic and International Supporters Groups. In January 2023, I delivered our first international fan engagement activation when we attended the Premier League Mornings Live Event in Orlando

• Delivering the clubs first season card consultation process with the Nottingham Forest Supporters Trust ahead of the 2023-24 season

• Leading on all club Marketing campaigns across Retail, Ticketing and Commercial

• Day to Day account management of all club commercial partners working with them on all matters including partnership marketing, player appearance requests and ticketing and hospitality allocations.

• Delivered the first Nottingham Forest Golf Day since 2016 for commercial partners and hospitality members

• Led on large scale event management such as Training Ground Experiences and Christmas Networking Lunches for commercial partners

• Regular Matchday Programme contributor with a series called 'One of our own' in which I interviewed famous Forest fans including Lee Westwood and Stuart Broad.