Wiktoria Matuszewska
Manchester,Manchester
Summary
Analytical and research-driven professional with a BA (Hons) in Politics from Durham University and experience in investigative research, information analysis, commercial intelligence and handling sensitive information across corporate, legal, medical and regulated environments. Skilled in gathering and evaluating information from multiple sources, identifying patterns and emerging trends, assessing the reliability and relevance of findings, and translating complex information into clear, evidence-based reports and recommendations. Experienced in maintaining accurate records, supporting decision-making, coordinating time-sensitive investigations and communicating with stakeholders. Brings strong critical thinking, discretion, attention to detail and an understanding of political and organisational risk. Seeking to apply research and analytical capabilities within government intelligence, national security, corporate intelligence, investigations or strategic risk analysis.
Overview
1
1
Language
7
7
years of professional experience
Work History
Marketing Executive/Intelligence Analyst
JVL Group
06.2026 - Current
- Conducted structured research across multiple markets and competing organisations, analysing information on pricing, products, market positioning, business activity, and emerging trends to inform strategic initiatives.
- Evaluate information from multiple sources to identify patterns, market developments, competitive strengths and potential commercial opportunities.
- Combine complex research findings into clear, evidence-based assessments and recommendations to support management decision-making.
- Analyse competitor activity and market developments to build an understanding of the external commercial environment and support strategic planning.
- Conducted background research into prospective influencers and commercial partners, assessing audience relevance, engagement and suitability.
- Managed multiple research-led projects simultaneously, prioritising information requirements and maintaining accurate records to ensure timely delivery of insights.
- Communicated research findings to stakeholders in accessible formats, facilitating informed decision-making across multiple brands.
Executive Operations Manager/Market Researcher
Eden Bar & Eatery, Vinehop, Longbar
03.2023 - Current
- Coordinated operations across multiple venues, aligning commercial priorities with customer experience and service delivery.
- Leveraged customer enquiries, booking activity and operational observations to guide marketing decisions.
- Monitoring local market trends and customer preferences to inform promotional strategies.
- Analysed competitor pricing, promotions and offerings to uncover opportunities for enhancing customer engagement.
Sales & Marketing Support
CATAX
08.2022 - 03.2023
- Conducted background research on prospective clients and organisations, enabling informed business development and commercial decisions.
- Verified and maintained organisational and client information in Salesforce CRM, ensuring data accuracy for strategic initiatives.
- Prepared research summaries and presentations for stakeholders, facilitating effective communication and decision-making.
- Supported cross-functional information sharing and coordination while maintaining accurate commercial records.
Out-of-Hours Booking Coordinator (part-time)
DA Languages
06.2021 - 01.2023
- Investigated incoming service requests across legal, medical and corporate environments, gathering relevant information and identifying resources to facilitate timely resolutions.
- Assessed and prioritised high-volume, time-sensitive requests, ensuring accurate coordination and timely responses.
- Maintained confidential records and handled sensitive information, ensuring compliance with GDPR requirements to protect client trust.
- Liaised with stakeholders across multiple sectors, exercising discretion and sound judgement to foster strong working relationships.
Senior Claims Administrator
Clockwork Claims
01.2022 - 08.2022
- Examined client documentation and case information to identify relevant facts and verify records, enhancing accuracy in case administration.
- Maintained organised and confidential case records, ensuring information accuracy and compliance with internal procedures to support effective case management.
- Extracted and synthesised information from complex documentation to facilitate case progression and informed decision-making.
Medical Administrator
Truepill
10.2019 - 01.2022
- Oversaw sensitive records and directed deadline-driven workflows in a regulated environment, collaborating with healthcare professionals to achieve compliance and timely patient care.
Education
BA (Hons) - Politics
Durham University
Durham, DUR01-2025
A Levels - Politics (A), Polish (A), Law (B), History (C)
Loreto College
12 GCSEs -
The Swinton High School
Skills
- Information gathering and analysis
- Market trends and audience analysis
- Open-source intelligence research
- Investigative research techniques
- Analytical reporting and documentation
- Intelligence assessment and recommendations
- Risk assessment
- Risk awareness and critical thinking
- Information management strategies
- Confidentiality and discretion practices
- Stakeholder communication and engagement
- Stakeholder engagement
- Critical judgement
- Discreet communication
Languages
English & Polish (fluent)
SELECTED COMMERCIAL RESEARCH PROJECTS
Competitor Pricing & Product Benchmarking JVL Group: Conducted comparative market research across product categories, assessing competitor pricing, product specifications, sales channels and market positioning to identify potential opportunities for differentiation (wellness, care, wearable tech and hardware fields).
Hospitality Market & Competitor Analysis Eden, Vinehop & Longbar:Analysed local competitors, promotional activity, pricing and customer-facing offerings to inform venue marketing and customer engagement strategies., Audience & Partnership Research JVL Group: Researched potential brand partners and influencers, evaluating audience alignment, engagement and suitability to support targeted marketing decisions.
ADDITIONAL EXPERIENCE
- Member of Youth Parliament for Salford & Eccles (20162017): Participated in public-policy debate and spoke in the House of Commons on NHS funding cuts.
- Youth Mayor of Salford (20172018): Supported community engagement, fundraising and ceremonial activities.
References
- References upon request
Timeline
Marketing Executive/Intelligence Analyst
JVL Group
06.2026 - Current
Executive Operations Manager/Market Researcher
Eden Bar & Eatery, Vinehop, Longbar
03.2023 - Current
Sales & Marketing Support
CATAX
08.2022 - 03.2023
Senior Claims Administrator
Clockwork Claims
01.2022 - 08.2022
Out-of-Hours Booking Coordinator (part-time)
DA Languages
06.2021 - 01.2023
Medical Administrator
Truepill
10.2019 - 01.2022
BA (Hons) - Politics
Durham University
A Levels - Politics (A), Polish (A), Law (B), History (C)
Loreto College
12 GCSEs -
The Swinton High School