Wiktoria Kowalczyk
Bali,EN
Summary
Results-driven marketing and events professional with international experience in luxury hospitality, fashion, and lifestyle brands in Bali and Ibiza. Proven expertise in developing brand partnerships, executing high-impact events, and creating engaging content. Well-connected in Bali’s fashion and hospitality sectors, leveraging strong communication and relationship-building skills to foster community engagement.
Overview
9
9
years of professional experience
Work History
PROMOTIONS & ACTIVATIONS MANAGER
Savaya Group
Bali
06.2024 - 03.2026
- Planned and executed events, brand activations and promotional campaigns across luxury hospitality venues, including fashion and lifestyle brand events at Desa Kitsuné.
- Organised activations for brands including Cin Cin, Flook The Label, and Bamboo Blonde, managing event logistics, guest experience, and brand representation.
- Developed and managed partnerships with brands, businesses, creators and community partners to increase event awareness, engagement and attendance.
- Created promotional concepts, event packages, partnership proposals, and marketing initiatives to elevate brand visibility and engage target audiences.
- Managed guest lists, VIP relationships, hosted experiences and partner requirements to ensure polished event delivery.
- Captured and coordinated social media content for events and activations, collaborating with creative teams to enhance brand storytelling.
- Coordinated internal teams, suppliers and external partners from initial concept and planning through to event execution.
- Built and maintained a strong network of brands, influencers, businesses, hospitality operators and community partners across Bali, creating ongoing collaboration opportunities.
- Supported commercial growth through targeted promotions, strategic partnerships and audience engagement initiatives.
RESERVATIONS MANAGER
Lima Bay
Bali
12.2023 - 05.2024
- Managed reservations and guest communications, ensuring high-quality customer service and satisfaction.
- Coordinated event planning and execution, enhancing guest experiences through effective booking and venue management.
- Cultivated relationships with guests, partners, and local businesses, boosting the venue's community presence and collaboration opportunities.
- Developed engaging social media content and promotional material to showcase events, experiences and the venue.
SOCIAL MEDIA MANAGER
Wikiwoo Hotel
Ibiza
05.2022 - 10.2023
- Created engaging visual and written content, ensuring consistent brand image across social media channels to strengthen audience connection.
- Planned content around hospitality experiences, events and key moments to increase audience engagement and strengthen brand storytelling.
- Collaborated with team to capture and showcase guest experiences on social media, enhancing brand narrative and fostering community engagement.
- Developed and managed social media content to elevate hotel brand presence and drive guest engagement.
- Managed guest relations and customer service, proactively addressing complaints and maintaining strong guest satisfaction.
RETAIL SALES ASSISTANT
H Samuel
Craigavon
10.2019 - 04.2021
- Achieved daily sales targets through tailored product recommendations, strong product knowledge and relationship building.
- Resolved customer queries and complaints, enhancing customer satisfaction and loyalty.
- Processed transactions accurately while supporting stock replenishment and deliveries to ensure product availability.
SALES ADVISOR
Debenhams
Craigavon
10.2016 - 02.2018
- Provided tailored customer advice and product recommendations, contributing to the achievement of daily sales targets.
- Assisted customers with product selection and inquiries.
- Cultivated customer relationships, resolved service issues proactively, and maintained an organized sales floor.
- Processed transactions accurately using point-of-sale systems.
- Maintained product displays to ensure visual appeal.
Education
Higher National Diploma - Business & Finance, Marketing & Events
Portadown SRC
Armagh01-2019
Higher National Diploma - Travel & Tourism
Belfast Metropolitan College
Belfast01-2018
Skills
- Event Planning & Execution
- Brand Activations
- Marketing & Brand Strategy
- Partnership Development
- Campaign Coordination
- Influencer & Brand Relations
- Social Media & Content
- Content creation
- Audience Engagement
- Community & Networking
- VIP & Guest Relations
- Fashion & Brand Events
Additional Value
Bali community & networking: Strong established network across Bali's fashion, hospitality, lifestyle, creative and social communities, with a natural ability to build relationships, identify collaboration opportunities and connect brands with relevant people, audiences and partners.
Selected Experience - Desa Kitsuné, Bali
Organised and supported events and brand activations for fashion and lifestyle brands including Cin Cin, Flook The Label and Bamboo Blonde. Coordinated brand requirements, guest experience, event logistics, promotional activity and brand representation. Also captured and coordinated content around fashion brand events to support social media storytelling and post-event visibility. This experience has strengthened a genuine passion for fashion, creative direction, community-led marketing and creating experiences that connect brands with the right audience.
Timeline
PROMOTIONS & ACTIVATIONS MANAGER
Savaya Group
06.2024 - 03.2026
RESERVATIONS MANAGER
Lima Bay
12.2023 - 05.2024
SOCIAL MEDIA MANAGER
Wikiwoo Hotel
05.2022 - 10.2023
RETAIL SALES ASSISTANT
H Samuel
10.2019 - 04.2021
SALES ADVISOR
Debenhams
10.2016 - 02.2018
Higher National Diploma - Business & Finance, Marketing & Events
Portadown SRC
Higher National Diploma - Travel & Tourism
Belfast Metropolitan College