Wesley Noah Oliver
Leeds
Summary
Accomplished professional specializing in value proposition development and value-based selling within software digital marketing. Proven success in annual planning, budgeting, e-commerce strategy, and product launches. Expertise in business development, client acquisition, and contract negotiation, with proficiency in Salesforce CRM and advanced Excel. Demonstrated ability to drive revenue growth through strategic planning and market analysis, while enhancing brand awareness and customer retention.
Overview
13
13
years of professional experience
3
3
years of post-secondary education
Work history
Head of New Business, Contract position
Tomoro Agency
United Kingdom, Leeds
2025.01 - Current
- Proactively identified and secured new business through strategic outreach, cold prospecting, referrals, and networking across target industries.
- Curating and delivering the new business strategy and pipeline ensuring KPI’s are met.
- Utilise my own network to strategically build and maintain a sales pipeline across multiple sectors.
- Built trusted relationships with C-suite leaders through tailored outreach and strategic engagement, unlocking new business opportunities and delivering revenue growth for the agency.
- Led the full pitch and proposal process, from brief development to presentation, collaborating with creative, strategy, and delivery teams to align with client objectives.
- Working with internal teams at Tomoro to measure campaign performances and create new marketing material, sector specific to engage with prospects.
- Work cross-functionally with department heads to build sales and resource forecasts in line with new business targets.
- Managing multiple projects in a fast-paced, agile, and dynamic environment.
- Conducted market research and competitor analysis to uncover trends, whitespace opportunities, and potential brand partnerships.
- Represented the agency at industry events, conferences, and networking sessions, building visibility and strengthening brand presence.
- Worked closely with internal teams to ensure smooth client onboarding and handover, supporting long-term relationship development and retention.
- Consistently met or exceeded sales targets, contributing to agency growth and client portfolio expansion.
- Achievements
- Built and nurtured a strategic relationship with Thermos, resulting in the agency (Tomoro) being selected to design and develop a new website, and awarded ongoing contracts to manage their SEO and paid media campaigns.
- Established and developed a key relationship with Haier Europe, leading to the agency being appointed to manage their SEO and paid media activity across key UK and European markets.
- Won Tomoro the contract to design and develop a new website for Quadzu, a leading workforce management software company, I am currently leading the project through the development phase in collaboration with internal teams and client stakeholders.
Sales Manager
BestOutcome
United Kingdom
2024.03 - 2024.12
- Executed targeted lead generation campaigns with marketing team to ensure consistent qualified opportunity pipeline.
- Cultivated robust client relationships, driving enhanced business growth.
- Managed key accounts to achieve stable revenue generation.
- Pioneered CRM system implementation for improved data management and customer relations.
- Conducted detailed market analysis to uncover new opportunities.
- Streamlined sales processes to boost team productivity and effectiveness.
- Drove revenue growth by identifying and capitalising on emerging market trends.
- Oversaw end-to-end sales cycle from prospect identification through to deal closure.
- Devised successful sales pitches for significant conversion rates.
- Negotiated lucrative contracts to secure long-term client commitment.
- Improved bottom-line results with meticulous budget control.
- Boosted gross margin percentages by initiating cost-saving measures.
- Forged strategic partnerships with stakeholders for profitable outcomes.
- Optimised sales methods to best engage, acquire and retain customers.
- Oversaw planning and execution of targeted sales and marketing strategies.
- Developed marketing plans to support department strategies.
EMEA & AMER Senior Business Development
KeyedIn
United Kingdom, City of London
2022.01 - 2024.03
- Researched and analysed new markets to identify emerging trends and opportunities.
- Drove revenue growth by targeting new clients and upselling SaaS data solutions.
- Secured new business within regulated sectors, including insurance, manufacturing, retail, and finance.
- Developed a comprehensive sales strategy for data services to achieve revenue targets.
- Led impactful sales presentations for potential clients in UK and European markets.
- Maintained expert product knowledge to provide reliable guidance to customers.
- Nurtured client relationships to enhance brand loyalty and repeat spending.
- Reported market insights and expansion opportunities to senior leadership.
EMEA & APAC Senior Business Development Manager
GDS LINK
United Kingdom, Leeds
2019.07 - 2021.12
- Secured new corporate clients in finance sector, managing entire sales cycle from prospecting to closing deals.
- Identified opportunities for software solutions through proactive outreach and relationship building.
- Delivered high-impact sales presentations focused on UK and European markets.
- Negotiated daily with C-suite decision makers at blue-chip companies, including HSBC and Mercedes-Benz.
- Curated and executed new business strategy to ensure KPI achievement.
- Managed execution of sales campaigns ensuring accuracy and quality standards.
- Maintained industry knowledge to effectively communicate prospect needs and initiatives.
- Trained personnel weekly to enhance team skills and performance.
Senior Business Development Manager
SEO Works
United Kingdom, Sheffield
2018.06 - 2019.06
- Curated and delivered new business strategy and pipeline to meet KPIs.
- Collaborated with clients to identify growth opportunities and recommend innovative solutions.
- Measured campaign performances in partnership with sales operations and internal teams.
- Leveraged personal network to build and maintain a diverse sales pipeline.
- Coordinated cross-functionally with department heads to align sales and resource forecasts.
- Facilitated coordination between finance, sales, and PR campaigns.
- Contacted potential clients through cold calling and email outreach.
- Managed multiple projects within fast-paced, agile environments.
Business Development Manager
Prometheus Group
United Kingdom and United States, Leeds
2015.06 - 2018.05
- Secured new clients through prospecting and outreach, achieving £2 million sales target.
- Generated leads by cold calling up to 120 prospects daily.
- Aligned software solutions with client initiatives by gathering needs.
- Built diverse portfolios for Total, Gazprom, Shell, and others.
- Created account plans ensuring consistent revenue delivery.
- Collaborated with Account Management for upselling opportunities.
- Delivered presentations targeting UK and European markets.
- Fostered relationships across client accounts' multiple levels.
Senior sales manager
Total Gas & Power
United Kingdom, Leeds
2012.10 - 2015.06
- Achieved sales target of £2.4m p.a. through strategic acquisition of new business.
- Devised new business strategies to expand customer base and retain existing accounts.
- Conducted over 100 cold calls daily, generating significant leads.
- Managed relationships for over 800 accounts while aligning client and company objectives.
- Coordinated with team members to ensure consistent service delivery across accounts.
- Leveraged CRM tools for effective client management and enhanced retention rates.
- Negotiated prices for oil commodities, maximising margins based on market fluctuations.
- Streamlined communication channels, improving efficiency and collaboration within the team.
Education
LAW LLB - Law
Leeds Metropolitan University
Leeds 2009.09 - 2012.06
Skills
- Value proposition development
- Value-Based selling expertise
- Digital marketing understanding
- Annual planning and budgeting
- E-Commerce platforms
- Product launch expertise
- Product knowledge and insight
- Business development
- Digital marketing
- Salesforce CRM
- Advanced Excel
- Customer relationship management
- Project leadership
- Market research
- KPI setting and monitoring
- Market analysis
- Client acquisition
- Contract negotiation
- Technical product knowledge
- Sales management
- Brand development
- Customer retention
- Revenue growth strategies
- Sales Leadership
- Competitive analysis
- Business networking
- New business development
- E-Commerce strategy
- Pay-Per-Click campaign execution
- Brand awareness development
- Search engine marketing
- CRM software expertise
- Product knowledge
- Public speaking
- Strategic planning
- Project Management
- Microsoft Office Suite
- Data analysis
- Budget management
- Relationship-building
- Stakeholder engagement
- Self-motivation
- Pricing structures knowledge
References
Excellent references are available upon request.
Timeline
Head of New Business, Contract position
Tomoro Agency
2025.01 - Current
Sales Manager
BestOutcome
2024.03 - 2024.12
EMEA & AMER Senior Business Development
KeyedIn
2022.01 - 2024.03
EMEA & APAC Senior Business Development Manager
GDS LINK
2019.07 - 2021.12
Senior Business Development Manager
SEO Works
2018.06 - 2019.06
Business Development Manager
Prometheus Group
2015.06 - 2018.05
Senior sales manager
Total Gas & Power
2012.10 - 2015.06
LAW LLB - Law
Leeds Metropolitan University
2009.09 - 2012.06