Wendy Owens

• A member of SMT, develop and execute a strategic marketing and admissions plan to drive pupil recruitment and retention, ensuring the school meets its enrolment targets.
• Manage a team of six in the Marketing and Admissions teams
• Oversee the entire admissions process from enquiry to enrolment, ensuring a smooth, engaging, and efficient experience for prospective families.
• Manage all international marketing and admissions, ensuring full UKVI compliance and building relationships with overseas agents, consultants, and feeder schools to attract international boarders.
• Lead the development of international student recruitment strategies, attending global agent events and build an extensive agents database to expand Bethany School's presence overseas.
• Ensure the admissions database and CRM systems (HubSpot)are effectively used to track and analyse admissions data, optimising conversion rates and informing strategy.
• Work closely with the Finance team to oversee fee structures, bursaries, and scholarship processes, ensuring transparency and accessibility for prospective families.
• Provide market intelligence, competitor analysis, and strategic insights that inform school development and recruitment plans.
• Develop and oversee a comprehensive programme of Open Days, Assessment Days, and Taster Events to enhance prospective families' experience and engagement with the school.
• Oversee the coordination of school visits and tours, ensuring a high level of professionalism and a warm, welcoming experience for prospective students and parents.
• Work with Housemasters and boarding staff to ensure a seamless transition and onboarding experience for new pupils, particularly international boarders.
• Oversee UKVI sponsorship and visa application processes for international students, maintaining compliance and ensuring efficient handling of all documentation.
• Oversee the production and presentation of monthly Governors management reports
• Develop and execute an integrated marketing and communications plan that supports admissions objectives, including digital marketing, PR, and content creation.
• Oversee digital and social media strategy, ensuring Bethany School's brand is consistently and effectively represented across all platforms.
• Using CRM analytics, create and deliver targeted marketing campaigns to drive enquiries, improve conversion levels and produce remedial action where required;
• Work with external designers, agencies, and media outlets to enhance the school's brand presence and increase awareness among key target audiences.
• Oversee and manage all school publications and content (online and offline) including, but not limited to publications; digital content e.g. web and social media; key events;
• Lead on internal and external communications, ensuring consistent messaging and effective engagement with key stakeholders, including parents, staff, and alumni.

Vinehall is an Independent Prep day and boarding school for children from 2 - 13 years old.

• Provide strategic direction and inspiring leadership for the school's marketing and admissions activities
• Established an effective recruitment strategy across all year groups
• Developed and implemented marketing communications and admissions short term and long term strategies closely aligned with the schools mission, vision and values.
• Developed the marketing strategy for digital media including social media marketing (advising on the appropriate channels, messages and activity), SEO, paid search with Google ads, website optimization.
• Direct and oversee all print, and promotional activity
• Provide strategic plans for the evolution of the schools website
• Created a new suite of prospectuses both printed and digital versions
• Responsibility for writing and producing all offline media including key literature, videos and photography, project managing, copy writing and installing a new website
• Developed and managed all recruitment events from open days to speech days, and overseeing school social events, charity fundraising events and special occasions.
• Developed and oversea the international recruitment and boarding strategy
• Analyse, report and forecast all key pupil admissions data

Worked with a number of freelance clients, developing marketing strategies, content creation, social media strategy and website management.

Radnor House Sevenoaks is an Independent Co-Educational Day School from Nursery through to Sixth Form with a roll of 510 pupils.

• Developed and lead the schools marketing and admissions team.
• Reporting to the Head, responsible for all aspects of the school's marketing process including creating an annual strategic marketing plan to support the school's development plan for Nursery, Pre Prep, Prep School and Senior School.
• Through implementing a robust marketing and admissions programme, improved the pupil roll from 120 (all girls) to over 510 (co-ed) in 8 years.
• Implemented and managed the marketing budget and created a system of monthly reporting to the Board including analysing and reporting on all elements of the marketing activities.
• Gathered market insight from external and internal stakeholders and feeder schools in order to assist in the planning of the overall marketing strategy.
• Conducted regular market research to stay current on trends and maintain readiness for changes.
• Develop an internal and external marketing strategy, managing and overseeing communications and relationships with stakeholders including current and prospective parents, feeder school heads and internal Heads of School and Head of Departments.
• Full responsibility for the development and implementation of the marketing and PR strategy for the whole school and act as ‘brand guardian'.
• Developed the marketing strategy for digital media including social media marketing (advising on the appropriate channels, messages and activity), SEO (search engine optimization), paid search with Google ads, website optimization.
• Responsibility for writing and producing all offline media including key literature, videos and photography, project managing, copy writing and installing a new website, parent portal
• Developed and managed all recruitment events from open days to speech days, and overseeing school social events, charity fundraising events and special occasions.

• Digital Print company based in Tonbridge, A senior manager, reporting directly to the Managing Director.
• Sole responsibility for event management, writing and implementing the marketing plans, creation of all marketing literature, direct mail campaigns, websites and social media.
• Initiated a marketing awareness campaign , resulting in sales doubling within the first 3 months. Writing and creating design concepts for corporate website and corporate literature . Created and managed client and prospect databases for regular direct mail and e-marketing campaigns.

• Reporting directly to the CEO.
• As a key member of the senior team with responsibility for concept, development and implementation of the marketing plan.
• Key achievements•Solely responsible for the creation and management of the full spectrum of marketing activities.
• Including event management all corporate literature, website, email marketing, advertising and PR •Managed the business development team, personally bringing in £7million of new business in the first year. Solely created and managed all annual team building events and awards evenings.

• Reporting directly to the Main Group Board, responsibilities included management of a team of seven, execution of all marketing activities with a budget in excess of £1million.
• Key achievements - Initiated, developed and managed the annual group marketing plan, building a leading brand position. Ran monthly direct mail campaigns from concept to delivery. Created a company wide launch of a state of the art distribution centre, managing a cross functional project team. Organised annual management conferences and exhibitions across Europe.