WEIYI XIE
London
Summary
An ambitious and innovative marketing professional with a strong academic background in psychology and extensive experience in digital marketing, social media, and event planning. Enjoy both creative and strategic thinking, with a proven track record in developing successful campaigns, boosting brand awareness, and delivering data-driven insights. Highly motivated and collaborative partner with strong communication skills and the ability to manage multiple assignments and pressing deadlines.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
Work History
Marketing and Business Development Intern
TalentPredix
London
10.2024 - 11.2024
- Company Overview: Talent Predix is a talent assessment and development company specializing in leveraging data-driven insights to optimize workforce potential
- Managed and promoted marketing events, resulting in a 20% increase in attendance and over 90% participant satisfaction.
- Enhanced brand visibility and traction in target markets by creating social media posts, achieving a 100-follower increase within a month.
Marketing and Recruitment Lead
Cambridge Consulting Network (CCN)
London
06.2023 - 11.2024
- Company Overview: CCN is one of the UK's largest student-run consultancies that connects student consultants with businesses to deliver high-impact solutions and strategic insights across various industries
- Developed the marketing calendars for all the platforms, including Instagram, LinkedIn, and the official website
- Led the creation and execution of the marketing campaigns, leading to a 15% increase in social media followers and enhanced search appearances by 35%
- Developed a comprehensive marketing and fundraising plan for a Uganda-based NGO, increasing donor engagement by 20%
- Created impactful marketing materials, securing over 60+ potential donors for the NGO, and delivered recommendations that aligned with the organization’s mission
Vice President
Charity Division UCL
London
09.2020 - 05.2022
- Company Overview: The UCL Charity Department is dedicated to improving the educational conditions of underprivileged children by strategic fundraising
- Led 10+ charity event campaigns with the Oversea's Chinese Students Children's Fund (OFUND), leading to a 30% increase in participation and £6,500+ raised for supporting schools in disadvantaged areas of China
- Responsible for managing the digital marketing content that consistently achieved over 500+ views per post, resulting in a 60% growth compared to last year
Education
MPhil Education - Psychology and Education
University of Cambridge
10.2023 - 07.2024
BSc Psychology - Psychology with Education
University College London
09.2020 - 06.2023
Skills
- Social Media Marketing & Operations
- Digital Marketing
- Data Analysis & Visualization (SPSS, R, Excel)
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Graphic Design (Canva, Adobe)
- CRM Tools & Email Marketing (Mailchimp)
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Accomplishments
Best Poster Presentation Award
Associated with Faculty of Education, University of Cambridge
June, 2024
Winner of Arts for Mental Health Annual Art Exhibition (two categories)
Associated with ARTSMH
July, 2021
Languages
English
Fluent
Chinese (Mandarin)
Native
Japanese
Elementary
Timeline
Marketing and Business Development Intern
TalentPredix
10.2024 - 11.2024
MPhil Education - Psychology and Education
University of Cambridge
10.2023 - 07.2024
Marketing and Recruitment Lead
Cambridge Consulting Network (CCN)
06.2023 - 11.2024
Vice President
Charity Division UCL
09.2020 - 05.2022
BSc Psychology - Psychology with Education
University College London
09.2020 - 06.2023
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