Wei Lin

 Strategic Planning & Recruitment – Leading the development and execution of strategies for student markets, recruitment campaigns, partnerships, and scholarships to enhance global engagement.

 Team Leadership & Global Operations – Managing a dynamic team and in-country staff across Asia, the Middle East, Africa, and the UK, overseeing admissions, recruitment and conversion, marketing, school/insitution liaison, scholarships, and external stakeholder engagement.

 Academic & Institutional Support – Collaborating with academic schools and professional services to explore new opportunities derived from existing academic links and initiatives.

 Market Research & Business Development – Conducting market research to support the integration of the Business School (formerly Management and Economics & Finance), and identifying business opportunities for Executive Education and short courses.

 Strategic Intelligence & Senior Management Support – Providing market intelligence and strategic insights to the Principal's Office, assisting senior leadership with business visits and international engagements.

 Admissions & Quality Assurance – Evaluating applications and supporting admissions processes to ensure quality, diversity, and recruitment targets are met through data analysis and market insights.

 Scholarships & Funding Initiatives – Partnering with external funding bodies, initiating scholarship campaigns, and managing the scholarship review and selection process and exploring new opportunities.

 Student Engagement & Support – Identifying and nurturing prospective students while guiding them through the application process.

 Agent Network Management – Overseeing a global network of 50+ agents, implementing performance monitoring frameworks, reviewing contracts and commissions, and streamlining communication processes.

 Alumni & Stakeholder Engagement – Strengthening relationships with students, alumni, faculty, and industry partners to enhance engagement and collaboration.

 Operational & Financial Oversight – Supporting the department's annual operational and budget review to drive efficiency and improve student engagement strategies.

 HR & Workforce Planning – Leading HR recruitment initiatives, coordinating interviews, and supporting workforce planning.

 International Representation & Public Speaking – Representing the University at international conferences and delivering talks at national and global forums, including IACAC, China ICAC, CIS, SUIG, and BUILA. Serving as a committee member of China ICAC.

 Regional Strategy & Market Development – Designing and implementing student recruitment and engagement strategies across China, Hong Kong, Taiwan, South Korea, and Japan.

 Agent Management & Market Optimisation – Developing an agent assessment matrix to evaluate and renew international partnerships, enhancing market engagement and recruitment effectiveness.

 Project & Event Management – Overseeing the planning and execution of major initiatives, including the College Counsellors' Conference, Agent Conference, and in-country staff training week.

 Market Planning & Financial Oversight – Monitoring market trends, forecasting annual recruitment plans, and tracking budgets to ensure strategic and financial alignment.

 Institutional Engagement & Branding – Leading overseas recruitment efforts and promoting the ‘Study in Scotland' campaign as Chair of the East Asia Regional Group, representing 19 Scottish universities.

 Strategic Partnerships & Scholarships – Managing key institutional relationships across East Asia, collaborating with scholarship funding bodies such as the China Scholarship Council, Chevening, and the British Council.

 Team Development & Social Impact – Fostering a culture of continuous learning within the team, encouraging professional growth, and leading fundraising initiatives for charities including Project Zambia, Cancer Research UK, and Maggie's.

 Student Identification & Recruitment – Conducting market research, and exploring emergent markets with recruitment potential. Engaging and nurturing prospective students throughout their application journey.

 Application Evaluation & Admissions Support – Assessing applications to ensure targets for quality, diversity, and enrolment are met. Evaluating application cycle and improving efficiency of application process.

 Global Recruitment Activities – Leading recruitment initiatives across North America, UK, Southeast Asia, and East Asia.

 Candidate Advising – Providing guidance on admissions policies, procedures, and financial support options.

 Student Engagement & Events – Supporting Open Days, Offer Holder Events, and other initiatives in collaboration with the Enquiry and Student Experience teams to provide the best customer service.

 Early Career & Programme Development – Began as a part-time assistant in 2009, supporting the University's English Language Teaching summer programmes by designing activities for adult and teenage learners.

 Student Ambassador Management – Transitioned to a full-time role in 2011, overseeing student ambassadors and assisting the Director in marketing, promotion, and recruitment for summer programmes.

 Candidate Engagement – Identified and built relationships with prospective students.

 International Partnerships – Established summer school collaborations with universities and institutions across Hong Kong, China, and Southeast Asia.

British Council-Funded Internship: Gained hands-on experience through placements at two institutions, contributing to key projects:

• Scottish Fisheries Museum – Conducted exhibition research, managed object handling, led guided tours, and provided customer data analysis. Developed educational activities for children and adults, handled enquiries, gathered customer feedback, and enhanced visitor experience.
• Dundee University Museum – Assisted the curator with exhibition curation, digitised museum collections using a new digital system, streamlined logging processes and improving efficiency.