Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
Timeline
Generic
Wayne Cohn

Wayne Cohn

Partnerships & Business Development Executive
Ramsgate

Summary

Welcome to my LinkedIn profile! I am a seasoned business development management executive, recognized for driving significant growth across various market segments and industries worldwide across SaaS, middleware, access and payments technologies. With an entrepreneurial spirit and a track record of success, I excel in expanding market share, penetrating new markets, and securing high-value accounts. My expertise lies in leading dynamic sales teams, developing and executing comprehensive marketing and sales strategies, and launching successful products. I am proficient in forging strong business partnerships, negotiating and closing deals, and building lasting agency and brand relationships. My ability to navigate complex sales cycles from inception to deal closure and beyond sets me apart. I pride myself on my ability to articulate compelling value propositions and unique selling points that captivate a diverse clientele, from burgeoning start-ups to established multinational corporations. As a visionary leader, I am committed to mentoring sales teams to excel and surpass their targets, embodying efficiency and peak performance. I am always open to connecting with like-minded professionals and exploring new business opportunities. Let's discuss how we can drive growth and achieve success together.

Overview

21
21
years of professional experience
3
3
years of post-secondary education
5
5
Certifications

Work History

Partnerships & Business Development Manager - UK

PROPER
03.2025 - 06.2025
  • duilBAs the UK Business Development Manager at Proper, I specialize in driving growth and expanding market presence for cutting-edge technology solutions, including Universal Solutions, Apple Solutions, Kiosk Systems, Tablets, and Accessories.
  • With a passion for innovation and a customer-centric approach, I work closely with clients to understand their unique needs and deliver tailored solutions that enhance operational efficiency and customer experiences.
  • My role involves identifying new business opportunities, building strategic partnerships, and fostering long-term relationships with key stakeholders across industries.
  • Whether it's deploying state-of-the-art kiosk systems, integrating Apple technologies, or providing high-quality tablets and accessories, I am committed to delivering value and staying ahead of industry trends.
  • At Proper, we pride ourselves on being at the forefront of technology, and I am proud to contribute to our mission of empowering businesses with innovative solutions that drive success.
  • Drove new partnerships of £100k first order and web app kiosk development in conjunction with TRYBE (SaaS platform) and Adyen payments.

Channel Partnerships Acquisitions Manager - Africa VAR Sales & Support Lead

MINDBODY, Inc.
10.2010 - 06.2025
  • I manage the sales process and support for the African VAR region, from lead generation to comprehensive onboarding and ongoing support.
  • My core day-to-day tasks in this role include:
  • Overseeing the sales process for the entire African VAR region.
  • Managing leads from initial contact through to hybrid onboarding and setup.
  • Handling sales, marketing, and providing ongoing support to clients.
  • Cultivating and maintaining strong business relationships at all levels.
  • A section of my key accomplishments in this capacity entails:
  • Facilitated seamless client adoption of MINDBODY's solutions by administering end-to-end operations associated with online booking, marketing, point of sale, staff resources, reporting, automated tasks, scheduling, billing, payments and payroll.
  • Enhanced customer experience with MINDBODY's integrated tools: website, Facebook integration, Android/iOS apps, filtering, promotions, automated notifications, gift cards, online store, auto-billing, profiling, logins, payroll, and tracking.

Business Development Manager (Consulting)

Hutchi
07.2024 - 02.2025
  • Company Overview: At Hutchi we design and build sustainable, integrated technologies that make spaces work for people.
  • As the Business Development Manager for the southern UK region, I oversee the sales process and drive new business growth.
  • My responsibilities span from lead generation to comprehensive onboarding and ongoing support, focusing on Hutchi's extensive range of Audio, Visual, Lighting, Access Control, Automation, Networking, Workspace Technologies, and Design Consultancy.
  • My core day-to-day tasks include:
  • - Generating leads using tools such as LinkedIn Sales Navigator, ZoomInfo, RocketReach, and HubSpot.
  • - Scheduling discovery calls and managing the entire sales process from identified opportunities to deal closure.
  • - Conducting site surveys to design, measure, and mark up jobs for review by technical solutions architects, and assisting in quote preparation using the Loop app.
  • - Designing presentations and presenting proposals in collaboration with the technical solutions architects team.
  • - Overseeing the sales process.
  • - Project management.
  • - Managing leads from initial contact through to hybrid onboarding and setup.
  • - Handling sales, marketing, and providing ongoing support to clients.
  • - Cultivating and maintaining strong business relationships at all levels.
  • At Hutchi we design and build sustainable, integrated technologies that make spaces work for people.
  • Key accomplishments in this role include deals with LTA (Lectern Mics, Tripleplay Uniguest), Roehampton (Upgrades on all Audio), Fortnum & Mason (Digital gift card wallet and physical card solutions), Places Leisure (Projection), Bradfield College (RFID key fobs), Victus Soul (Aldgate and Waterloo AV & Lighting), DIGME (Audio Upgrades Project).

Co-Founder & CSO

BRIJPAY
London
05.2018 - 06.2024
  • As Co-Founder & CSO, I spearheaded the creation of an E-commerce/Fintech middleware software company, focusing on innovative payment solutions.
  • My core day-to-day tasks in this role include:
  • Collaborating with a former colleague to establish the company from scratch.
  • Integrating BRIJPAY middleware with WooCommerce payment gateways.
  • Bridging gaps across diverse applications to enhance payment processing.
  • Expanding market reach through strategic partnerships and sales.
  • A section of my key accomplishments in this capacity entails:
  • Expanded market reach by selling solutions to clients across South Africa, UK, Kenya, Saudi Arabia, UAE, Qatar, Bahrain, and US.
  • Secured major contract with GymNation (UAE's largest health club, boasting 11 locations and 70k members), driving company growth.
  • Facilitated payment processing for Barry's Bootcamp in Bahrain that enhanced customer experience.
  • See case study: https://brijpay.com/gymnation-uae-case-study/
  • See case study: https://brijpay.com/barrys-bootcamp-case-study/

Owner & Founder

HealthPOS
London
09.2012 - 05.2024
  • I established HealthPOS, selling POS hardware and technology solutions across various sectors.
  • My core day-to-day tasks in this role include:
  • Establishing HealthPOS and overseeing its growth in selling POS hardware and solutions.
  • Presenting technology solutions to clients for complex issues in security and technology sectors.
  • Addressing market needs across security, locking, front desk, and technology sectors.
  • A section of my key accomplishments in this capacity entails:
  • Secured major contract with GO 24 Fitness in Hong Kong, demonstrating international reach.
  • Liaised with GymNation on software vendor migration in Dubai (Feb 2023).

Team Lead UK (Consultancy)

EQOLOT
Berlin Area
06.2017 - 08.2018
  • As Team Lead UK at EQOLOT, I built and led a high-performing sales team focused on expanding our market presence.
  • My core day-to-day tasks in this role included:
  • Recruiting individuals with an entrepreneurial drive and exceptional organisational skills for the sales team.
  • Tracking leads and managing opportunities using Salesforce to ensure effective collaboration across departments.
  • Leveraging tools for communication, presentations, and sales enablement to support team activities.
  • A section of my key accomplishments in this capacity entails:
  • Led expansion of blogfoster's influencer marketing technology solution into the UK market and grew presence across the DACH region as Team Lead/Head of Sales UK.
  • Generated new leads employing networking, prospecting, cold calling, and strategic marketing initiatives.
  • Secured major contracts by negotiating with C-suite executives and decision-makers at Fortune 1000 companies.
  • Championed influencer marketing as an asset within client marketing strategies, driving education and adoption.
  • Contributed to EMEA trade shows and conferences and cultivated strong agency and brand relationships.

Head Of Sales (Consultancy)

The SaaS Co.
Berlin
12.2016 - 05.2017
  • As Head of Sales at The SaaS Co., I led brand awareness initiatives, managed P&L and budgeting, and built a high-performing team.
  • My core day-to-day tasks in this role included:
  • Overseeing video and content creation to enhance brand awareness and engagement.
  • Ensuring financial responsibility and growth through effective P&L and budget management.
  • Hiring, training, and onboarding a high-performing sales team using SPIN techniques for optimal results.
  • Designing commission plans, incentives, and SPIF schemes to motivate the sales team.
  • A section of my key accomplishments in this capacity entails:
  • Developed and executed a comprehensive marketing, sales, and PR strategy, leading to successful product launches.
  • Streamlined operations with cutting-edge sales tools, such as Hubspot CRM, Pandadoc, and Uberconference.
  • Designed and implemented pricing models and tiers that maximized profitability and market penetration.
  • Aided The SaaS Co. in positioning as one of the top 5 AI companies at TechCrunch Disrupt SF 2016.
  • Increased brand visibility by organizing and spearheading successful trade shows.
  • Nominated for Best Newcomer at the 2017 Sales Innovation Expo in London.
  • Recognized as one of the top 25 SaaS and data startups to watch in 2017.

Head of Sales EMEA

MINDBODY, Inc.
London
12.2013 - 10.2016
  • As Head of Sales EMEA, I led strategic initiatives, fostering significant growth and building a top-tier sales team.
  • My core day-to-day tasks in this role included:
  • Crafting strategic sales initiatives aligned with regional goals.
  • Building and leading a high-performing sales team across EMEA and LATAM.
  • Conducting performance assessments and providing mentorship and coaching.
  • Engaging audiences through monthly webinars with informative sessions and Q&A.
  • Facilitating effective communication strategies with partners regarding product and pricing updates.
  • A section of my key accomplishments in this capacity entails:
  • - Managed a portfolio worth over £2M annually, encompassing Mindbody SaaS platform, merchant account fees, and partner app sales.
  • - Achieved a record count of 143% by increasing sales in solo tier by 13.5%, contributing to 51.2% of total growth sales.
  • - Exceeded sales targets by realizing 108% of the goal across 181 locations.
  • - Drove product adoption and market penetration across EMEA and LATAM by localizing marketing materials.
  • - Expanded market reach through strategic multi-channel marketing and extensive networking initiatives.
  • - Identified and capitalized on new business opportunities and strengthened existing client relationships.
  • - Elevated MINDBODY's brand visibility by representing the company at trade shows and conferences.
  • - Optimized pipeline management and rules of engagement for streamlined sales processes.
  • - Cultivated mutually beneficial partnerships within MINDBODY network across EMEA.
  • - Negotiated partnership terms and API integration with Gantner Technologies.

EMEA CONSULTANT

MINDBODY, Inc.
London
10.2010 - 12.2013
  • As EMEA Consultant, I nurtured strategic partnerships, managed sales channels, and facilitated the rollout of new technologies.
  • My core day-to-day tasks in this role included:
  • Nurturing strategic partnerships across EMEA and managing sales channels.
  • Conducting staff training, sourcing, and managing VAR accounts.
  • Facilitating the seamless rollout of new technologies through open API.
  • Fostering innovation and adaptability in technology implementation.
  • A section of my key accomplishments in this capacity entails:
  • Surpassed sales targets by 120%, drove continuous lead conversion, and secured 20 new subscribers monthly.
  • Expanded UK sales department by successfully hiring and onboarding 50+ new employees.
  • Provided IT consultation and managed the supply chain, optimising operations and efficiency.

CORPORATE ACCOUNT MANAGER

Computacenter
London
09.2005 - 09.2010
  • As the Corporate Account Manager at Computacenter, I delivered exceptional customer experiences by understanding client needs and offering strategic solutions.
  • My core day-to-day tasks in this role included:
  • Listening actively to client needs to propose tailored strategic solutions.
  • Nurturing expertise in sales, account, and client relationship management.
  • Engaging in continuous learning through vendor training, certifications, and seminars.
  • A section of my key accomplishments in this capacity entails:
  • - Consistently exceeded monthly sales targets of £100k by skillfully closing deals with an average value of £10k.
  • - Built and maintained strong relationships with global accounts, such as Damovo, DST International, Elster Metering, and Johnson Controls.
  • - Grew existing accounts by strategically offering managed solutions tailored to diverse vertical and corporate markets.

APPLE TEAM LEADER

Insight
05.2004 - 01.2007
  • Developed the business to eventually win our Apple IT Reseller Accreditation.
  • Recruited and mentored a team of 10 employees to ensure maximum sales across all channels.
  • Exceeded monthly sales targets by identifying new opportunities and maximising existing opportunities.
  • Measured staff performance against sales targets and ensured that they remained focused and driven.

Education

Digital Marketing - Digital Marketing

SCCU Group
12.2024 - 03.2025

Inbound Sales Certification - undefined

HubSpot Academy
05.2024 - 07.2024

Marketing Management - Marketing/Marketing Management, General

University of Johannesburg
01.2000 - 01.2003

Introduction to MEDDIC - undefined

MEDDIC Academy

Skills

Sales strategy and execution

Influencer marketing expansion

Strategic solution sales

Certification

Apple Product Professional

Languages

English
German
Afrikaans
Dutch
Hebrew

Timeline

Partnerships & Business Development Manager - UK

PROPER
03.2025 - 06.2025

Digital Marketing - Digital Marketing

SCCU Group
12.2024 - 03.2025

Business Development Manager (Consulting)

Hutchi
07.2024 - 02.2025

Inbound Sales Certification - undefined

HubSpot Academy
05.2024 - 07.2024

Co-Founder & CSO

BRIJPAY
05.2018 - 06.2024

Team Lead UK (Consultancy)

EQOLOT
06.2017 - 08.2018

Head Of Sales (Consultancy)

The SaaS Co.
12.2016 - 05.2017

Head of Sales EMEA

MINDBODY, Inc.
12.2013 - 10.2016

Owner & Founder

HealthPOS
09.2012 - 05.2024

Channel Partnerships Acquisitions Manager - Africa VAR Sales & Support Lead

MINDBODY, Inc.
10.2010 - 06.2025

EMEA CONSULTANT

MINDBODY, Inc.
10.2010 - 12.2013

CORPORATE ACCOUNT MANAGER

Computacenter
09.2005 - 09.2010

APPLE TEAM LEADER

Insight
05.2004 - 01.2007

Marketing Management - Marketing/Marketing Management, General

University of Johannesburg
01.2000 - 01.2003

Introduction to MEDDIC - undefined

MEDDIC Academy

Similar Profiles

CREATE PROFILE
Wayne CohnPartnerships & Business Development Executive