Waleed Khalid
London,Wandsworth
Summary
Results-driven sales and marketing professional with 10+ years of experience in driving revenue growth, exceeding sales targets, increasing market share and enhancing customer satisfaction. Proven track record of success in customer services with expertise in leading diverse teams, developing innovative marketing strategies, ensuring customer acquisition/retention, and leveraging data analysis for business growth. Skilled in data analysis, market research, and ROI-driven decision making. Passionate about staying ahead of industry trends and leveraging technology to drive business success. Excited to bring my talents to your team and deliver outstanding results.
Overview
11
11
years of professional experience
6
6
years of post-secondary education
1
1
Certificate
Work history
AREA SALES MANAGER
COCA COLA BEVERAGES
04.2022 - 06.2024
- Exceeded sales targets by 10% through persistent follow-ups, regular monitoring, delivering profitable sales volume.
- Delivered highest market execution score of 85%.
- Awarded Best Area Sales Manager for exceptional performance in Sales and KPIs.
- Acknowledged as top 5% employee and designated as High Potential Talent, with trajectory for promotion to Director level.
- Selected for Young Talent Training Programme in Turkey, connected with company CEO and senior management to learn about leadership and strategy making.
- Managed and led team of 6 sales executives, fostering teamwork and collaboration.
- Monitored sales team performance and conducted regular performance reviews, providing effective training to help achieve sales and profit targets.
- Boosted team productivity and morale through effective development and training programs.
- Provided market trend and competition insights through detailed analysis and reports to senior management.
- Travelled extensively across assigned territory meeting current and potential customers
- Developed strong relationships with customer by resolving their issues timely and delivering exceptional customer service which resulted in high customer satisfaction ratings.
- Secured profitable agreements through negotiation skills.
- Increased sales and market share through strategic planning.
- Retained existing customers and grew customer base by 10%, resulting in increased sales volume.
- Used company software and data analysis to forecast accurate product demand and identified areas of improvement to devise strategies accordingly.
- Designed strategic sales plans for increasing market penetration which resulted in 5% increase in market share.
ROUTE PLANNING MANAGER
COCA COLA BEVERAGES
09.2019 - 04.2022
- Delivered comprehensive on-the-job training to 250 sales representatives, significantly boosting their professional development and operational efficiency.
- Used route planning software RITA and GPS navigation systems to enhance delivery efficiency by 18%.
- Introduced Sales Force Discipline Module, which increased their time in outlet by 17% and their outlet visit productivity by 12%
- Minimised delays by 10% through strategic route planning and accurate navigation.
- Reduced travel times and fuel consumption by 20% through good route planning and navigation.
- Used RITA Software to create maximally efficient multi-drop delivery routes with 96% on-time delivery.
- Implemented Stills (Water & Juice) Route through efficient route planning.
- Introduced Spot Sell Model for rural areas to increase product availability.
TRADE MARKETING MANAGER
COCA COLA BEVERAGES
04.2018 - 08.2019
- Boosted sales by implementing targeted promotional activities.
- Launched innovative loyalty programmes to increase repeat business, increasing customer retention by 20%.
- Fostered positive relationships with retailers for improved shelf presence.
- Negotiated profitable deals with vendors whilst maintaining strong relationships.
- Conducted regular market and competitor analysis to stay ahead in dynamic marketplace.
- Developed successful trade marketing strategies by analysing market trends and consumer behaviour.
- Managed trade budgets efficiently, ensuring optimal use of resources.
- Coordinated product launches and organised trade shows to strengthen brand image and enhance market penetration.
- Choose appropriate channels for product promotion, maximising reach.
- Leveraged data analytics for making informed trade marketing decisions.
- Improved brand visibility through creative in-store promotions and effective point-of-sale displays.
SALES MANAGER
COCA COLA BEVERAGES
02.2014 - 03.2018
- Worked all the way up through these roles and promoted as Sales Manager in Jul 2017
- Appointed as Field Sales Executive - Key Accounts (Jan 2016-Jun 2017)
- Got promoted as Field Sales Executive - Local Accounts (Apr 2015-Dec 2015)
- Started Career as Sales Management Trainee (Feb 2014-Mar 2015)
- Performed following responsibilities while working in these roles
- Enhanced market penetration with effective product availability and range selling
- Generated company growth through market expansion and sales.
- Securing profitable deals with high image and high volume outlets through relationship building.
- Carried out sales visits to current and prospective customers to resolve their issues and to identify the opportunity areas.
- Key Achievements
- Got 1st position in Regular Glass Bottle (RGB) Sales Competition
- Secured 3rd position in Sales Force Execution (SFE)
- 3rd position in Flavors Competition
IT SALES PROFESSIONAL
OVEX TECHNOLOGIES
05.2013 - 01.2014
- Enhanced customer experience by explaining features and benefits of computer softwares to clients.
- Convinced existing customers for software subscription renewals
- Optimised IT solutions to meet unique client requirements.
- Liaised with technical team for resolving complex client issues swiftly.
- Recorded customer and product data in relationship management software to offer them solutions based on their specific software needs
- Responded to customer inquiries for sales information, pricing structures and product details.
- Established strong client relationships for repeat business.
- Handled objections skilfully during negotiation process, closed deals successfully.
- Provided after-sales support for enhanced customer loyalty.
Education
Master of Business Administration - Marketing
SZABIST UNIVERSITY
Islamabad, Pakistan 08.2014 - 06.2016
Bachelor of Business Administration - Marketing
FAST UNIVERSITY
Islamabad, Pakistan 08.2009 - 06.2013
Skills
- Building strong relationships
- Customer service and satisfaction
- Customer acquisition and retention
- Sales expertise
- Sales and market development
- Excel proficiency
- Market and competitive analysis
- Excellent communication skills
- Persuasive negotiations
- Business planning and strategy making
- Sales forecasting
- Leading and coaching
- Strong analytical skills
- Team building and development
Certification
· U30+ Young Talent Program - Training Camp In Turkey
· How To Make Strategic Thinking A Habit
· Developing A Critical Thinking Mindset
· Digital Transformation
· How To Be More Inclusive
· Leading And Motivating People With Different Personalities
· Building Resilience
· Critical Thinking and Problem Solving
· Developing Your Team Members
· Developing Adaptability as a Manager
· Skill of Inclusive Conversations
· Leading with Fearless Mindfulness
· Enhancing Resilience
· Answering Tough Questions As A Leader
Affiliations
- Playing Sports
- Networking and Socializing
- Travelling
Languages
English
Fluent
Urdu
Native
Timeline
AREA SALES MANAGER
COCA COLA BEVERAGES
04.2022 - 06.2024
ROUTE PLANNING MANAGER
COCA COLA BEVERAGES
09.2019 - 04.2022
TRADE MARKETING MANAGER
COCA COLA BEVERAGES
04.2018 - 08.2019
Master of Business Administration - Marketing
SZABIST UNIVERSITY
08.2014 - 06.2016
SALES MANAGER
COCA COLA BEVERAGES
02.2014 - 03.2018
IT SALES PROFESSIONAL
OVEX TECHNOLOGIES
05.2013 - 01.2014
Bachelor of Business Administration - Marketing
FAST UNIVERSITY
08.2009 - 06.2013
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