Wale Oladejo
Cardiff,Glamorgan
Summary
Results-driven Digital Marketing Specialist with a strong foundation in SEO, PPC, CRM, and data analytics. Skilled in Google Ads, SEMrush, Ahrefs, and Python automation, leveraging problem-solving, critical thinking and creativity to optimize marketing strategies. Known for strong collaboration, communication, time management, and adaptability. Adept at integrated marketing campaigns, website optimization, and client reporting. Experienced in data-driven decision-making, automation for SEO insights, and multi-channel marketing
Overview
4
4
years of professional experience
1
1
year of post-secondary education
1
1
Certification
Work history
SEO associate
FETT BEAU IDEAL
Lagos
2022.03 - 2023.06
- Conducted SEO audits and developed content strategies, increasing organic traffic by approximately 8%.
- Managed PPC campaigns, refining keyword targeting, bid management, and ad performance tracking, leading to improved measurable conversion.
- Optimized WordPress CMS, ensuring SEO best practices, website structure, and usability.
- Monitored Google Analytics and Search Console to identify performance gaps.
- Developed link building campaigns, resulting in increased web traffic.
- Participated in technical SEO enhancements, including structured data markup.
- Participated in marketing research sessions, offering SEO-driven insights for content and ad campaigns.
Marketing Assistant (Part-Time)
Zero G
Lagos
2020.11 - 2022.02
- Contributed to email marketing campaigns and digital initiatives.
- Produced SEO-optimized content for enhanced brand engagement.
- Conducted market research to support strategic marketing decisions.
- Supported website data extraction and competitor analysis.
- Prepared market research reports, aiding strategic planning.
- Delivered accurate marketing collateral, ensuring consistent brand messaging.
Python developer
Freelance
2021.05 - 2023.01
- Developed Python-based automation tools for SEO reporting and sentiment analysis.
- Created scripts for website monitoring, keyword tracking, and SEO audits.
Operative
Thermo Fisher Scientific
Newport
2024.08 - Current
- Developed strong time management, teamwork, and communication skills in a fast-paced manufacturing environment.
Education
Bachelor of Arts - Marketing
University of South Wales
Pontypridd 2023.09 - 2024.09
Skills
- SEO & Search Marketing: Keyword Research, Technical SEO, Content Optimization
- PPC & Advertising: Google Ads, A/B Testing, Conversion Tracking
- Data & Analytics: Google Analytics, SEMrush, Ahrefs, Market Research, Python (Automation)
- CRM & CMS: SuiteCRM, WordPress, HubSpot
- Content & Digital Strategy: Blog Writing, SEO Copywriting, Email Marketing
- Soft Skills: Problem Solving, Analytical Thinking, Creativity, Research, Adaptability, Communication, Collaboration, Time Management
Certification
- CIM Level 4 Certificate in Professional Marketing (In Progress)
- Google Analytics Certification
- Web Scraping with Python (Coursera)
- Data Science with Python (Coursera)
- Advanced Django (Coursera)
- Introduction to HTML5 (Coursera)
- Introduction to Marketing (Coursera)
- Introduction to Business Management (Coursera)
Timeline
Operative
Thermo Fisher Scientific
2024.08 - Current
Bachelor of Arts - Marketing
University of South Wales
2023.09 - 2024.09
SEO associate
FETT BEAU IDEAL
2022.03 - 2023.06
Python developer
Freelance
2021.05 - 2023.01
Marketing Assistant (Part-Time)
Zero G
2020.11 - 2022.02