Wai Fan Mona Lam
Warrington,Cheshire
Summary
A seasoned professional content buyer in the media industry. Specialized in content acquisition for TV channels, VOD platforms. Focused on third party TV channels and VOD platforms' strategic planning, viewership analysis, key account management, right management and business development.
Overview
17
17
years of professional experience
2015
2015
years of post-secondary education
Work History
Content Development Manager
HKT
Hong Kong
09.2015 - 02.2023
- Be the first contact point of content providers in different genres (e.g BBC, Fox, NBCU, CJ E&M, Aniplus, Turner, etc.) and worked with different internal Departments e.g Product Team, Metadata Management Team, Traffic Team, and Marketing Team to ensure smooth operation and promotion of third party channels and VOD services.
- Strengthened positioning of IPTV service by launching new channels/VOD libraries and constantly monitoring content offerings of those channels/VOD libraries. Tasks included conducting market research before service launch, commercial terms negotiation, contract reviewing/negotiation and marketing coordination of new service.
- Responsible for content acquisition, budgeting control and content strategy of 2 kids VOD services. Studied and reviewed viewership report so as to adjust strategy of content acquisition.
- Contributed ideas and worked with Product Team to revamp an app called NowPlayer JR (an authenticated app targeted young audiences). Successfully worked with third party to integrated their app to NowPlayer app using Single sign-on technology.
Assistant Programme Distribution Manager
Phoenix Satellite Television Limited
10.2010 - 09.2015
- Supervised a team of 3 people to distribute and promote programmes of Phoenix TV to overseas TV stations
- Negotiated business terms with clients and prepare Agreement
- Planned and implemented strategic business plan to boost sales
- Selected programmes to apply for the international TV Awards such as New York Festival, Hugo Awards, etc
- Acted as the event in-charge when organizing exhibitions in Cannes, Singapore, Busan and Taiwan
Senior Marketing Executive
Regal Art Culture & Entertainment Limited
03.2009 - 10.2010
- Sourced and acquired TV programmes from Southeast Asia
- Liaised closely with overseas clients, promoted and distributed Licensing Rights of acquired programmes to Southeast Asia markets, mainly Vietnam, Cambodia and Taiwan
- Conducted business trips to analyze market trends
- Prepared and translated the promotional materials for overseas clients
Marketing Executive
ATV Enterprises Ltd.
04.2006 - 02.2009
- Company Overview: (A subsidiary of Asia Television Ltd)
- Distributed ATV's programmes to overseas TV stations or agents in Singapore, Malaysia, Vietnam, Cambodia and Taiwan
- Opened new media business around the world
- Prepared marketing materials (e.g drafted and translated synopsis, posters, and promo) and A&P budgets
- To be the Project Coordinator in Hong Kong and overseas film markets and exhibitions such as Hong Kong Filmart, Taiwan TV Festival, Shanghai TV Festival and Pusan Contents Market etc which build up the brand recognition
- Prepared corporate report concerning sales data and marketing strategies to the management regularly
- Enabled to bring goodwill and cultivate new clients all over the world by rebranding a new corporate image in Hong Kong Filmart 2008
- (A subsidiary of Asia Television Ltd)
Education
Diploma - Marketing & Advertising
School of Continuing Education of Hong Kong Baptist University
BA (Hons) - Translation and Chinese
The Hong Kong Polytechnic University
Hong Kong 01.2001 - 01.2004
Short Course about Content Marketing & Social Media Strategy
Feva works IT Education Center
01.2022 - 09.2022
Skills
Account Management
Content Acquisition
Viewership Analysis
Content Curation
Strategic Partnerships
Contract Negotiation
Languages
English
Fluent
Mandarin
Fluent
Cantonese
Native
Custom
1999, C, B, C, B, C, D, 2001, C, B, 2004, 7.5
Personal Information
- Salary: RMB16,040 x 13 months
- Expected Salary: HKD25,000 per month
Timeline
Short Course about Content Marketing & Social Media Strategy
Feva works IT Education Center
01.2022 - 09.2022
Content Development Manager
HKT
09.2015 - 02.2023
Assistant Programme Distribution Manager
Phoenix Satellite Television Limited
10.2010 - 09.2015
Senior Marketing Executive
Regal Art Culture & Entertainment Limited
03.2009 - 10.2010
Marketing Executive
ATV Enterprises Ltd.
04.2006 - 02.2009
BA (Hons) - Translation and Chinese
The Hong Kong Polytechnic University
01.2001 - 01.2004
Diploma - Marketing & Advertising
School of Continuing Education of Hong Kong Baptist University
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