Vu Lan Pham
Nottingham
Summary
Data-driven MSc Marketing student with professional experience in customer success, sales operations, and business performance analysis. Skilled in producing and interpreting reports, identifying trends, and supporting strategic decision-making. Proven ability to collaborate with cross-functional teams to optimise processes, improve customer engagement, and drive revenue performance. Strong proficiency in Excel and PowerPoint, with a growing interest in commercial analytics within the hospitality sector.
Overview
4
4
years of professional experience
Work history
Senior Customer Success Specialist
Base Enterprise Joint Stock Company (Base.vn)
Vietnam
2022.10 - 2024.09
- Analysed client operations and performance data to support strategic decision-making for 120+ enterprise clients, including CEOs and senior management
- Produced and interpreted reports on system usage and workflow efficiency, helping identify optimisation opportunities that improved operational efficiency by ~15–25%
- Led implementation of SaaS solutions across multiple organisations, increasing process transparency and reducing manual workload
- Identified inefficiencies and recommended data-driven improvements, contributing to increased platform adoption rates by 30%+
- Delivered 200+ training sessions to client teams, improving user engagement and independent system usage
- Collected and analysed customer feedback from 500+ users, supporting product improvements and enhancing user experience
Store Manager
DokCrazy Joint Stock Company
Vietnam
2020.08 - 2022.07
- Produced and analysed sales performance reports to identify trends, monitor KPIs, and support pricing and campaign strategies
- Managed and developed sales team, increasing overall performance by 50% through training and performance tracking
- Coordinated promotional campaigns and pricing strategies with external partners (e.g., Shopee), driving revenue growth
- Negotiated with suppliers to reduce procurement costs by 20%, improving profitability
- Analysed customer behaviour and sales data to optimise inventory and product positioning
Education
Master of Science - Marketing and Brand Management
Nottingham Trent University
Nottingham 09/2024 - 12/2025
Bachelor of Business Administration - Smart Operations Management
National Economics University
Vietnam 09/2018 - 05/2022
Technical Skills
- Microsoft Excel (data analysis, reporting, Pivot Tables, VLOOKUP)
- Microsoft PowerPoint (data presentation & storytelling)
- Data analysis & performance reporting
- Business process optimisation
- CRM and SaaS platforms
- (Basic) Data visualisation and business intelligence concepts
Key Skills
- Commercial Awareness & Revenue Optimisation
- Data Analysis & Insight Generation
- Reporting & Performance Tracking
- Project Coordination & Organisation
- Cross-functional Collaboration
- Communication (written & verbal)
- Customer Engagement & Relationship Management
Languages
English
Upper intermediate
Vietnamese
Native
Timeline
Senior Customer Success Specialist
Base Enterprise Joint Stock Company (Base.vn)
2022.10 - 2024.09
Store Manager
DokCrazy Joint Stock Company
2020.08 - 2022.07
Master of Science - Marketing and Brand Management
Nottingham Trent University
09/2024 - 12/2025
Bachelor of Business Administration - Smart Operations Management
National Economics University
09/2018 - 05/2022