Vrinda Movva
Cardiff
Summary
My favorite part about content marketing is understanding what words mean in different contexts to develop intent better. I specialize in organic growth through marketing initiatives to meet the short and long-term goals of my clients. My writing, marketing, and problem-solving come from a first-principle approach and simplifying complex ideas. I enjoy experimenting & learning in brand-new sectors and have been described as a 'self-starter'. I believe in managing people through empathy, collaboration, and enabling individual agency.
Overview
11
11
years of professional experience
1
1
Certification
Work history
Senior Content Specialist
Solera Holdings
Bangalore, India
11.2021 - 04.2022
- Content and brand marketing initiatives for automotive dealerships in the US
Chief Editor (consultant)
Glue Labs
London (remote)
01.2022 - 03.2022
- Managing team of 12-15 including writers, designers, strategists, SEO experts, and web developers
- Growth, website & product marketing initiatives for brand positioning
- Client onboarding and outbound communication development
Marketing Strategist
Accelerated Growth
Chicago
10.2020 - 06.2021
- Spearheaded website SEO and keyword analysis, campaign generation, and management on LinkedIn
- Managed writing and re-distribution of blogs, white-papers & AG's brand book
Senior Content Marketing Consultant
Don't Be Content
Bangalore, India
12.2018 - 01.2019
- Created SEO, brand & content audits, and user acquisition roadmaps for clients which led to the on-boarding of 5 new high-ticket clients
Associate Director
Holidify Travels Pvt Ltd
Bangalore, India
11.2018 - 02.2021
- Lead content manager, SEO and strategist for travel content across India, USA, Thailand, Indonesia, and Sri Lanka
- Managed a team of 5 in-house content managers, designers, and 80-100 freelancers
Head of Department
Coach Foundation
Berlin (remote)
07.2017 - 09.2018
- Created content for our primary product, blog, e-books, emailers, and webinars
- Managed individual writers and editors - a team of 5 content writers
- Generated funnels, landing pages, and joint ventures through LinkedIn which yielded one million US dollars in yearly revenue
Business Development Manager
Movva Associates Outdoor Advertising
Bangalore, India
01.2011 - 07.2017
- Managed and strategized business collaterals for expansion into neighboring states
- Content for all internal and external communication and marketing
- Managed factory production and installment of outdoor media
Education
Master of Business Administration -
Cardiff University (Prifysgol Caerdydd)
Cardiff 09.2022 -
Certificate Course, Brandings and Marketing of Luxury Companies | 3 - undefined
University of Bocconi
08.2016
Start-up Management Course, Career Confidence - undefined
06.2015
Bachelor of Engineering - Biotechnology
Manipal Institute of Technology
2013
Skills
- Professional: SEO, content marketing, brand and community building, writing and editing, social media, communication channels, funnels, and influencer management
- Management: People management, campaigns, events, public speaking
Accomplishments
- LinkedIn strategies generated a 30-40% organic engagement rate
- Improved our employee engagement rate on LinkedIn by 60%
- Lead to the creation of a 100-member team with a 20% increase in hiring
- SEO checks improved our month-on-month growth of organic visitors by 51% from 70000 to 110000 sessions (June 2021 - July 2021)
- Developed SEO strategy which led to organic traffic growth from 4 million to 10 million monthly sessions (from Dec 2018-2019)
- Conceptualized our first Holidify Awards campaign with influencers on a $100 budget which generated a reach of 4 million on Instagram
- Product - content integrations that lead to 500 user-generated itineraries for our primary product - Trip Planner
- Joint ventures and collaborations with Airbnb, Booking.com, OYO Rooms, and Vista Rooms
- Created funnels, landing pages, and joint ventures through LinkedIn
- Managed factory production staff of 20 workers and amarketing and office team of 15.
- Supervised outdoor media inventory of 100 properties including billboards, bus shelters, walkways, and medians.
Accelerated Growth, Chicago (Remote)
Don't Be Content, Bangalore
Holidify, Bangalore
Coach Foundation, London & Berlin (Remote)
which generated one million US dollars in yearly revenue
Movva Associates, Family Business, Bangalore
Certification
Search Engine Optimization
- On and Off-Page SEO
- SEMRush, Keyword Tool, Ahrefs
- Google Analytics and Webmasters
- SimilarWeb, Moz, Lighthouse
Writing and Editing
Grammarly, Hemmingway Editor
People Management
Content Marketing & Strategy
Hubspot, Google Trends, Social Blade
Social Media Management
Buffer, Hootsuite
Content Management
Interests
- Feb 2020 – present
Tribal Fusion Belly Dancer, Intermediate Level
- Oct 2016 – present
Animal Welfare, Senior Volunteer, Charlies Animal Rescue Center, Bangalore
Timeline
Master of Business Administration -
Cardiff University (Prifysgol Caerdydd)
09.2022 -
Chief Editor (consultant)
Glue Labs
01.2022 - 03.2022
Senior Content Specialist
Solera Holdings
11.2021 - 04.2022
Marketing Strategist
Accelerated Growth
10.2020 - 06.2021
Senior Content Marketing Consultant
Don't Be Content
12.2018 - 01.2019
Associate Director
Holidify Travels Pvt Ltd
11.2018 - 02.2021
Head of Department
Coach Foundation
07.2017 - 09.2018
Business Development Manager
Movva Associates Outdoor Advertising
01.2011 - 07.2017
Certificate Course, Brandings and Marketing of Luxury Companies | 3 - undefined
University of Bocconi
Start-up Management Course, Career Confidence - undefined
Bachelor of Engineering - Biotechnology
Manipal Institute of Technology