Vivienne Hill

Oakley Grange Care Home is a 5-star luxury care home and part of Cinnamon Care Collection, the UK’s number one care home group. It has 66 bedrooms and 6 deluxe care suites providing residential, dementia, respite and palliative care.

• Manage enquiries and build relationships with prospective residents, families, and professional referrers to enhance engagement and support
• Maintain an accurate sales pipeline and ensure timely follow-up of all opportunities
• Report accurately all key sales and marketing information
• Identify new business development opportunities within the local community through regular community engagement, networking and external business development
• Build and maintain relationships with healthcare professionals and local influencers, identifying collaboration opportunities. E.g. Launched 'Coffee & Connections', in February 2026 a monthly networking group with 20-30 attendees from various sectors and charities
• Introduced monthly community/support groups within the home, including Local Vocals singing group with Armonico Consort, Intergenerational Lego Club with Kissing It Better, Care & Community Connections unpaid carers support group with Bluebird Care, and immersive dementia-friendly movie screenings
• Engage with local community through social media platforms
• Demonstrate respect, empathy, friendliness and willingness to help wherever needed.
• Deliver exceptional customer service by proactively listening to concerns and answering questions.

Deer Park Care Home is part of Porthaven Care Homes group. It is a 64 bed, 5-star luxury care home providing nursing, residential, dementia, respite and palliative care.

• Managed sales and local marketing for care home, actively seeking referrals through external business development and networking
• Forged strong community engagement within the local area to raise awareness of the home and regularly attending networking events.
• Set up monthly support/community groups within the home, e.g., Deer Park PALS (Parkinson’s Awareness Ledbury Support), St Michael’s Hospice Bereavement Support Group, Blue Light Brew, Knit Knot & Natter all of which helped lead to admissions
• Organised monthly community ‘marketing’ events to generate further awareness of the care home, many of which were highly successful fundraisers for local charities, e.g., Megan Baker House, Yeleni Therapy & Support, Ledbury Marie Curie Fundraising Group, ELY Memorial Fund, Ledbury Food Bank
• Managed all social media platforms for the care home and increased the number of Facebook followers by over 800%
• Acted as the first point of contact for resident enquiries and provided prompt updates on the CRM system
• Reported key sales and marketing information accurately to support strategic decision-making

The Kettle Sings is a much-loved local tea room nestled in the very heart of the Malvern Hills.

• Supervised the day-to-day running of the very busy tea rooms, whilst always ensuring a high standard of customer service to all visitors
• Trained staff on menus, service standards, and back-of-house responsibilities to ensure consistent quality and efficiency
• Resolved customer queries and complaints to enhance customer experience and retention
• Prepared and served barista drinks and other beverages, contributing to customer satisfaction and overall service experience
• Cash handling, including opening and closing the till and contactless payment management
• Maintained Health and Safety standards, including COSHH regulations and ensuring correct food labelling, paying particular attention to allergens (Natasha’s Law)

Suckley Post Office & Village Store is the only shop in the rural village of Suckley.

• Sourced new local and national suppliers through research, visiting local farmers' markets, food and drink festivals and trade events
• Obtained food and drink samples to ensure quality standards were met, procured stock, and monitored inventory levels
• Identified and engaged local Air B & Bs to promote products and services, including welcome hampers with local produce and pre-ordered picnic boxes
• Managed sole retail location in Suckley, delivering essential goods and services to the community.
• Built strong relationships with our regular customers, particularly the elderly and vulnerable
• Introduced a ‘barista style’ take out offering and developing an attractive outside seating area

RLSS UK is the drowning prevention charity and the UK’s leading provider of water safety and drowning prevention education.

• Identified, researched, and captured new business opportunities, prospective new clients and commercial partners to secure ongoing revenue streams
• Retained and nurtured existing customer base through telephone and face-to-face interactions, enhancing customer relationships
• Coordinated Open Water Festival, Northampton; built database for event marketing, secured partnerships to promote festival, and produced digital and print marketing materials
• Collaborated with Comms team to develop marketing collateral that effectively communicated key messages
• Attended exhibitions to increase visibility of RLSS UK
• Coordinated the annual IQL UK annual conference, Leicester, e.g., liaising with the venue and its events team, guest speakers, AV team; allocating responsibilities and duties of the IQL UK team working at the event, constructing a survey to obtain feedback
• The management of the National Water Safety Management Programme (NWSMP), a qualification aimed at employers and those who work in and around open water
• RLSS UK is the drowning prevention charity and the UK’s leading provider of water safety and drowning prevention education.

Photoglide was a small, independent photography business specialising in a variety of services tailored to client needs

• Converted incoming enquiries into actual sales
• Cultivated strong relationships with existing clients to enhance customer loyalty
• Sourced and attended key exhibitions and networking events to elevate business visibility
• Developed marketing materials and produced bi-monthly email newsletters to engage clients
• Met with potential customers and partners to demonstrate the range of photography services available
• Fostered strong relationships with key clients for business growth.
• Conducted competitor analysis to stay ahead in the market

Bullivant Media is a small family run publisher of weekly newspapers across Worcestershire, Warwickshire and South Birmingham.

• Led a large sales team to achieve sales targets and foster a collaborative working environment
• Developed strong client relationships with existing and new business contracts, sourcing and converting advertising leads into sales through tele-sales and face-to-face client visits
• Developed bespoke and creative advertising campaigns for clients to give them the very best response and return on their investment
• Introduced special ‘features’ offering further advertising opportunities and revenue streams
• Facilitated training sessions for staff, improving skills and enhancing overall team performance
• Attended exhibitions and networking events to raise the profile of the group’s newspapers and magazines

DJ Media published ‘Energy Now’, a renewable energy magazine aimed at farmers and landowners, and hosted the annual 'Energy Now' expo providing them with essential industry insights.

• Sourced national and international advertising and expo clients, developing tailored sponsorship packages to enhance client engagement.
• Retained and expanded advertising revenue and gross profit for new and existing clients through targeted relationship management.
• Presented marketing solutions to existing and potential customers across platforms, including in-print, online, and digital, effectively addressing client needs.
• Presenting marketing solutions to existing and potential customers through several platforms, e.g., in-print, on-line and digital

Traplet Publications was an international, specialist hobby publisher.

• Nurtured relationships with current and new clients, securing new business opportunities
• Meeting and exceeding advertising and trade sales targets on a consistent basis
• Represented company at networking events and exhibitions, enhancing customer base and elevating business profile
• Hosting VIP Areas at company events
• Gaining in-depth product knowledge in short time scales
• Conducted recruitment processes, identifying suitable candidates for various roles to strengthen team

MAC is a non-profit-based arts centre based in Birmingham.

• Event management – planning, organising and running events, including weddings for up to 200 guests
• Developed and executed special promotions and theme days to enhance sales revenue and profit margins
• Led recruitment, staff management, development, training, appraisals, and rota scheduling
• Coordinated bar operations during peak times to ensure seamless service delivery.

The Sutton Coldfield Times was a weekly local newspape

• Developed innovative feature ideas to increase advertising opportunities
• Led staff training sessions to strengthen team capabilities
• Customised promotional strategies to meet needs of different clients, products and services

Yelf’s Hotel is a privately owned hotel in the centre of the tourist town of Ryde.

• Deputised for General Manager, overseeing day-to-day operations of hotel, restaurant, and bar
• Managed staff recruitment, training, and appraisals to ensure high performance
• Planned, organised and ran events from weddings and christenings to corporate events of up to 150
• Introduced special events to increase revenue and maximise profits, e.g., band nights, themed evenings, quiz nights
• Liaised with existing suppliers and identified new suppliers to enhance service offerings

Forte Posthouse Birmingham Airport was located less than a mile from Birmingham Airport and NEC.

• The management of four bars, including the development and launch of a highly successful and profitable cocktail bar
• Coordinated all in-house bar promotions for the Midlands region group of Posthouse hotels, leading to further promotion of Regional Coordinator
• Conducted recruitment for bar staff, selecting qualified candidates to enhance team performance.
• Oversaw hotel operations during shifts, ensuring guest satisfaction and seamless service delivery.
• Organised events for up to 250 guests, including weddings, to create memorable experiences.
• Represented the hotel as a member and Secretary of the UK Bartenders Guilders Guild (Midlands Region), runner-up and only female finalist in the Midlands Region cocktail competition1993!

• Acquired valuable experience and insights into working practices while at Old Oaks Country Club in Purchase, New York, and Boca Rio Golf Club in Boca Raton, Florida, both prestigious 5-star venues. Continued to apply these ideas in my UK career.
• Managed reception and switchboard operations at a busy front desk, ensuring seamless communication and guest satisfaction.
• Organised themed events for high-end clientele, creating unique experiences that elevated brand perception and guest engagement.
• Delivered waitressing services and supported busboy tasks in a fast-paced restaurant, contributing to efficient service and customer experience.
• Designed and mixed innovative cocktails, enhancing customer satisfaction with drink offerings.