Vishal Singla

• Product : Managing T&E Cards as Product manager for EMEA region
• Partnership : VISA, Mastercard, Conferma, HRS, Cardlay, SAP Concur, Cvent (Meeting & events)
• KRA: New Product Development, Partnerships, Technology Enablement, Customer Activation & Engagement, Product Marketing, Channel Development, Process Streamlining

Key work Area:

• Managing and driving scheme integrations with TMC's to increase business and improve lodge card match rate to 98%.
• Participating in Sales Pitches and RFPs for new clients
• Working on portfolio management to drive spends by pitching additional products, Markets to existing clients and increased revenue by 15 % YOY.
• Managing multiple virtual cards products involving platform integrations to deliver enhanced solutions like booking, enhanced data, and enrichment.
• Working with technology and design teams to deliver excellent solutions to clients.
• Managing IPC (International Payment Cards) solution for EMEA region.
• Driving improvements through beta trials and product testing.
• Developing product documentation to communicate and align key components of upcoming features and products to internal teams.
• Collaborating with sales, marketing and support teams to launch products on time and within budget.
• Championing customer experience throughout product development process by liaising with clients to develop deep understanding of business needs and current market landscape.

• Products : Led Mass Credit cards for SBI Cards (Product), Managing Add-on card issuance process
• Partnership : Amazon, Major OTA's, Major e-commerce players
• KRA: New Product Development, Partnerships, Technology Enablement, Customer Activation & Engagement, Product

Marketing, Channel Development, Policy & Process Streamlining

Key Work Area

• Developed new mass-market products, as well as improve value proposition of existing products
• Formed and managed national strategic alliances to bolster value proposition of new and existing mass products
• Developed strategies for product positioning, sales, branding, and communication
• Was responsible for financial performance of portfolio's mass products and increased issuance by 30%.
• Worked with technology, design teams and other cross functional teams and processes to build solutions for clients
• Documented user stories and product specifications to optimise customer journeys.

• Products/Solutions: Led Commercial Cards (Product),T&E cards, purchase card, CTA, New Card Management System for Commercial cards, Digital onboarding, Video KYC and Insta Business Cards.
• Technology partnership: TSYS, EXPLEO and Nucleus
• KRA: New Product Development, Partnerships, Technology enablement, Customer activation & engagement, product marketing, channel development, policy and process streamlining.
• Team: Led team of 4 Product Managers

Key work Area

Product Development

• Governed product development lifecycle, including discovery, prioritization, design, development, Storyboarding, BRS, user acceptance testing, pilot testing, and product launch
• Led internal stakeholders and key vendors to develop best-in-class products (New Prime module and invoice module) that will help companies rethink way to manage B2B expenses, including Travel and Expense (T&E) and supplier payments
• Worked with internal technology teams and external vendors to track progress against milestones, costs, schedule, and lead gate reviews through concept, development, and pre-launch phases
• Interacted with counterparts in policy, marketing, legal, compliance, operation, and debt management to define policies
• Owned product P&L and worked with stakeholders consistently to achieve cost-benefit targets
• Identified and assessed financial and operational risk in products/services and developed solutions to minimize risk exposure

Product Marketing

• Collaborated with Product Marketing teams to define strategy for go-to-market and drive customer acquisition
• Led end-to-end digital acquisition strategy, ATL/BTL product marketing and launching campaigns.
• Interfaced with customers to understand pain points, evangelizing product vision and securing client buy-in
• Developed product pricing & positioning strategies for commercial cards in new zones.

• Key client partnerships achieved : India's biggest OEM in Auto segment, Major Airlines, Major TMC's and Marquee corporates
• Strategic vendor partnerships : Major Payment processors, B2B platforms and Acquirers
• Products/Solutions : T&E, CTA, OTA and B2B (including ICCP, VPA) solutions CUG card for Account receivables, Account payables solution, SI based solution, SMS and Email based invoicing solution
• Regions Developed: Managed North and East India

Key Work Area

• Instrumental in opening and ramping up penetration of commercial cards in New Indian Markets
• Governed development and sales of Payment Solutions - Commercial Cards for North & East India
• Handled portfolio of centrally managed corporates, including alliances with key airlines, TMCs and OTA segments
• Spearheaded Pan India B2B deal structuring and steered zonal sales teams to achieve stipulated deals targets
• Offered customized solutions for customers belonging to specific segments by working closely with relevant stakeholders.

• Astutely handled major ERV clients as well as onboarded many marque customers for 3 financial years
• Delivered tailored solutions to e-Commerce vertical, achieving substantial share of customer wallet, Pitched solutions like VPA, VISM, Smart Data, VCF for direct ERP integration.

• Ensure and facilitate brand awareness, revenue and share growth of Nokia product line across Punjab and J&K regions. Increased revenue by 100 % in 6 months.
• Provided management oversight to partner sales teams to help them drive their sales strategy and goal attainment
• Directed channel activities, including implementing forecasts, marketing program development, relationship development, customer satisfaction and collateral material development and distribution

Writing test cases and conducting UAT and production testing.