Virendra Singh Bhati

Lead corporate and MICE sales strategy across six properties within Dubai’s competitive commercial hub.

Key Achievements:

• Supported the onboarding of new local corporate accounts from the first year, contributing to increased room night production.
• Facilitated targeted prospecting in shipping, FMCG, healthcare, education, gold and diamond companies, and training sectors to enhance corporate segment revenue.
• Aided in strengthening cluster-wide account penetration to improve cross-selling performance across brands.
• Contributed to development of monthly and quarterly sales forecasts aligned with market trends and competitor benchmarking.
• Helped enhance long-term contract retention through strategic pricing negotiations and relationship management.
• Collaborated with revenue, front office, and operations teams to optimise occupancy and yield performance.
• Worked closely with team members to achieve target results.

Strategic Impact:

• Expanded cluster customer base in a saturated Dubai market.
• Improved production analysis and segmentation reporting to support Director of Sales strategic planning.
• Elevated brand positioning within key corporate verticals in the Gold District.

Promoted based on strong performance and revenue contribution.

Key Contributions:

• Managed Corporate, Groups, Long Stay, and Convention segments across the cluster.
• Achieved consistent monthly and annual target fulfillment from year one.
• Represented the cluster at trade shows, networking forums, and industry events.
• Conducted segmentation-based production analysis (monthly, quarterly, annually).
• Generated new business through proactive local market prospecting.
• Maintained CRM discipline via ANAIS reporting and structured sales call planning.
• Solved complex customer requests to maintain customer satisfaction.
• Analysed market trends to identify new sales opportunities and increase market share.
• Generated monthly and annual sales reports to determine growth and areas requiring improvement.

• Supported corporate account acquisition and retention strategies.
• Assisted in rate negotiations and contract renewals.
• Contributed to revenue growth through strategic account servicing.
• Achieved company targets by implementing successful sales strategies.
• Showcased product features and benefits to drive sales.
• Established and nurtured long-term relationships with key clients to secure repeat business and referrals.