VIOLETA RADU
London,UK
Summary
Results-driven professional with expertise in business intelligence, Salesforce, CMS, and Tableau to deliver actionable insights. Experienced in hotel sales and revenue management systems (Opera, OTA Insight, SiteMinder, EzRMS, OTA Extranet) and skilled in streamlining sales processes with HubSpot and SalesLoft. Passionate about applying data-driven solutions to drive growth and efficiency in the hospitality and technology sectors.
Overview
18
18
years of professional experience
Work history
Business Development
Denodo
London , UK
06.2022 - 08.2025
- Present the company's product and services by leveraging in-depth knowledge and consumer research to articulate how the solutions effectively address their specific needs.
- Generate leads and build relationships by nurturing warm prospects and finding potential new sales opportunities.
- Manage and maintain a pipeline of interested prospects and engage sales executives in next steps.
- Secured leads generated through marketing efforts or cold calling to elevate sales cycle.
- Participated in conferences and business industry events to raise brand awareness and network with community (BDL, MoneyLive, Fima, Banking Transformation Summit).
- Leverage Salesforce, SalesLoft, cold calling, and email to generate new sales opportunities.
- Build long-term, trusting relationships with prospects to qualify leads as sales opportunities.
- Proactively seek new business opportunities in the market.
- Coordinate call schedules and meetings for prospects and SDs.
- Report to VP with weekly, monthly, and quarterly results.
- Cultivated key relationships for business development opportunities.
Business Development Executive
Service Works Global
01.2021 - 05.2022
- Sourcing, generating, and building new business as well as tracking the leads.
- Identifying sales leads and proactively pursuing new opportunities.
- Frequently liaise with Marketing, Sales, supporting with Tender Documents and other internal projects.
- Answered customers' questions regarding products, prices and availability.
- Maintained client records in bespoke CRM systems, ensuring streamlined data processes for maximum efficiency.
Business & Operations (consultancy basis)
Palace Court Hotel Ltd
London
01.2019 - 02.2019
- Following up new business opportunities.
- Assessing the business and developing growth strategies and plans.
- Identifying and mapping business strengths and customer needs.
- Reporting on success and areas needing improvements.
- Increased customer satisfaction by resolving issues.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Oversaw daily operations to achieve high productivity levels.
Head of Account Management UK & Ireland
hi Inc / Tinklabs London
London
01.2018 - 01.2019
- Facilitated strategic oversight of entire relationship between hi Inc and clients, including contract negotiations, renewals, and revenue enhancement for hotels.
- Created an account strategy to drive sales across the business resulting in converting non-paying clients to fully subscribed customers.
- Produced proposals, sales reports, and presentations.
- Generated ideas for increasing revenue by negotiating pricing and fees.
- Managed a team of account managers, setting and monitoring KPIs.
- Used designated system to boost productivity and efficiency.
- Provided the company with comprehensive written reports on deployment and future projects.
- Strengthened client relationships by managing key accounts and resolving issues promptly.
- Delivered effective account management strategies for improved customer retention.
- Led negotiations of contract renewals to ensure favourable terms for the company.
- Ensured smooth transition of new clients by developing comprehensive onboarding procedures.
General Manager
Heeton Ltd -Luma Concept Hotel Hammersmith
London
01.2017 - 01.2018
- Used vertical search to study the competitor's behaviour.
- Managed and increased budgets and financial plans as well as controlling expenditure by Introducing effective cost control measures
- Encouraged strategic mindset by analysing larger context and formulating aims and objectives to drive business enhancement, achieving a 5% rise in productivity and profit
- Planned work schedules for individuals and teams.
- Supervised and scheduled maintenance routine (PPM), supplies, renovations and furnishing.
- Ensured compliance with licensing laws, health and safety and other statutory regulations.
- Assessed upcoming market opportunities.
- Coordinated strategic planning driving sales growth and margins across both existing and future clients.
Cluster Revenue Manager (Franchised & Own-brand)
Heeton Ltd
London, Gloucester, Bradford, Manchester, Glasgow
01.2015 - 01.2017
- Created and implemented the multi-brand RM methods.
- Provided dynamic forecast to achieve the budget.
- Acted and supported in the preparation of the annual revenue budgets.
- Maximised REV-PAR by the appropriate mix of ADR and occupancy through strategies and planning.
- Conducted advanced market and competitive analyses, highlighting opportunities and trends.
- Established strong relationships with stakeholders, fostering teamwork and collaboration.
- Increased profitability by strategising and planning revenue management processes.
- Managed distribution channels effectively which resulted in an increased global presence.
- Ensured consistency in pricing strategy, enhancing brand reputation.
Revenue & Reservation Manager (Franchised)
Heeton Ltd
London
01.2014 - 01.2015
- Implemented the RM methods and maximised the turnover.
- Formulated a rate strategy and prepared rate grid accordingly.
- Coordinated with Accor on sales and marketing strategies to ensure successful hotel opening
- Analysed the results in terms of internal and external indicators (Rev-PAR and market share).
- Evaluated the budget and financial statements, measured the current expenditure and checked the possible areas of improvement.
- Liaised closely with all heads of department regarding servicing and handling of incoming groups, VIP, and regular guests.
- Monitored competitor activities for benchmarking hotel services and pricing strategy.
- Negotiated rates with travel agencies to maximise profit margins.
- Trained team members to improve performance and productivity.
General Manager / Revenue Manager
Wedgewood Hotel
London
01.2008 - 01.2014
- Achieved targets for revenue, profit, and sales growth.
- Maintained statistical and financial records.
- Identified new trends, customers, partnerships, products, and services to improve company growth and reduce wastage.
- Identified new business opportunities through research into emerging markets, consumer trends and potential growth areas.
- Introduced effective cost control measures, reducing unnecessary expenditure.
- Maintained compliance with industry regulations at all times.
- Oversaw all aspects of daily operations, ensuring smooth running of the organisation.
- Improved staff retention with robust HR policies and procedures.
Revenue & Reservation Manager
Wedgewood & Westbury Hotel
London
01.2008 - 01.2012
- Managed Booking Channels and Channel Manager to optimise rates and revenue.
- Maintained cordial relations with commercial clients and negotiated rates to increase revenue.
- Maximised the income and revenue for rooms by implementation strategies and practices for management, marketing and sales efforts.
- Established vital connections with other teams and departments.
- Developed promotional strategies for higher room occupancy during off-peak seasons.
- Mentored team members to enhance performance and productivity.
- Managed large groups and events bookings with ease and efficiency.
- Kept up-to-date inventory records to avoid overbooking or under booking issues.
- Secured advantageous rates with travel agencies to enhance profit margins.
Education
Security - Close Protection Operative/ First Aid - Security
Close Protection Operative
LondonNVQ Level 2 - Supporting Teaching and Learning - Pedagogy
WM College
London Bachelor degree - Psychosocial-Pedagogy
Ovidius University
Romania GCSEs & A-Levels - Science, English, Geography, Biology, History
High School
Romania Skills
- Business intelligence software
- Salesforce
- CMS
- Tableau
- HubSpot
- SalesLoft
- Hotel Sales and Revenue management systems
- Opera
- OTA Insight
- SiteMinder
- EzRMS
- OTA Extranet
Languages
English
Fluent
Spanish
Intermediate
Italian
Intermediate
Romanian
Native
Timeline
Business Development
Denodo
06.2022 - 08.2025
Business Development Executive
Service Works Global
01.2021 - 05.2022
Business & Operations (consultancy basis)
Palace Court Hotel Ltd
01.2019 - 02.2019
Head of Account Management UK & Ireland
hi Inc / Tinklabs London
01.2018 - 01.2019
General Manager
Heeton Ltd -Luma Concept Hotel Hammersmith
01.2017 - 01.2018
Cluster Revenue Manager (Franchised & Own-brand)
Heeton Ltd
01.2015 - 01.2017
Revenue & Reservation Manager (Franchised)
Heeton Ltd
01.2014 - 01.2015
General Manager / Revenue Manager
Wedgewood Hotel
01.2008 - 01.2014
Revenue & Reservation Manager
Wedgewood & Westbury Hotel
01.2008 - 01.2012
Security - Close Protection Operative/ First Aid - Security
Close Protection Operative
NVQ Level 2 - Supporting Teaching and Learning - Pedagogy
WM College
Bachelor degree - Psychosocial-Pedagogy
Ovidius University
GCSEs & A-Levels - Science, English, Geography, Biology, History
High School
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