VIMLA KEEMAWTEE BEEKARRY
London,Surrey
Summary
Strategic pricing and commercial analytics executive with ample experience shaping pricing strategies, commercial performance, market analysis, and cross-functional delivery in complex multi-market environments. Proven track record of developing profitable pricing frameworks, optimising distribution channels, analysing competitor activity, and turning data into commercially effective decisions
Overview
1
1
Language
28
28
years of professional experience
Work History
Pricing Lead – Europe, Joint Venture and Corporate
Kenya Airways
10.2025 - Current
- Own end-to-end pricing strategy and execution across multiple European markets, ensuring sustainable profitability and competitive positioning.
- Lead European pricing and distribution strategy across online and offline markets to drive revenue, yield, and market share growth.
- Generated and implemented tactical and structural price changes aligned with commercial and distribution objectives to enhance pricing competitiveness.
- Lead detailed competitor benchmarking, supporting pricing decisions across leisure, corporate, and specialist travel segments.
- Evaluated pricing strategies' effectiveness, providing actionable recommendations to enhance market responsiveness.
- Analyse consumer booking behaviour using MIDT, DDS, demand trends, and competitor pricing, translating insights into targeted price actions.
- Reviewed channel segments' performance, identifying opportunities to optimise coupon values and guide sales through targeted incentive tools.
- Partner closely with Marketing, E-commerce, Sales, and PRM teams to support promotions, pricing visibility, and campaign effectiveness.
Senior Analyst – Commercial Business Intelligence
Qatar Airways
05.2023 - 08.2025
- Supported the development, planning and implementation of the commercial strategy for WEU, UK & IE Clusters by providing business analytics to optimise revenue and meet budget for the cluster.
- Developed weekly performance reports for the Cluster, identified opportunities at flight, route, O&D, channel and agent level, and steered sales team to achieve market share and revenue goals.
- Led meetings with stakeholders to implement tactical and structural initiatives that enhanced revenue performance.
- Collaborated with Revenue Management to respond to competitor pricing activities, ensuring QR fare products remained competitive and aligned with QJB partner.
- Develop different pricing strategies to improve cabin and segment penetrations while ensuring alignment with corporate objectives.
- Key achievement: From 5 months behind target when joining the company, ended the year -0.5% vs target in last FY.
- Prepare quarterly reviews and present to Cluster Quarterly meeting.
Regional Pricing Officer
Oman Air
09.2015 - 04.2023
- Achieved budget for POS UK in 2019 with an increase in average fares of +7% year-on-year and +1.5% above budget. Received the “Employee of the Year” award for contributions to POS UK.
- Execute pricing strategies for each market segment to optimize profitability, ensure that the strategies support the achievements of corporate objectives.
- Implemented market fares products including global fares contracts, ensuring timely loading, competitiveness, and correct market positioning to drive incremental revenue.
- Developed and distributed all fares products for all destinations for POS UK. Collaborated closely with the Commercial Sales team to create strategies that generated revenue and worked with Revenue Management to optimise the fare products.
- Collected market intelligence, analysed competitor pricing, and synthesised insights for management to maximise revenue opportunities.
- Streamlined pricing processes and implemented best practices across European region.
- Identify and recommend cost saving initiatives in all areas of commercial function.
Senior Analyst International Sales Planning and Analysis
American Airlines
08.2005 - 08.2014
- Automated monthly reports and increased agent incentive revenue by +14% in 2010 and +3% in 2011.
- Developed agency and corporate sales incentive programmes to drive incremental revenue while controlling costs.
- Oversee commission budgets, forecast cost of sales and manage payment process for agencies.
- Implement best practice to facilitate the audit of commissions and approval to generate payments.
- Perform monthly, quarterly reviews of market, destinations, agents performances and communicate to all stakeholders.
- Reviewed route performance at the network level weekly with Revenue Management to identify weaknesses and opportunities.
- Supported EU sales team with data analysis and reporting, enhancing agency relationships and decision-making.
- Coached team members on processes and trained sales team in analytical tools, improving overall capability and utilisation.
Sales Co-ordinator
Finnair
London
04.2005 - 07.2005
Pricing Analyst
KLM
Stanstead
07.2001 - 12.2001
Pricing Co-ordinator
Qatar Airways
London
01.2000 - 12.2000
Reservation Agent
Qatar Airways
London
09.1998 - 12.1999
Education
MBA - General
University of Nottingham
01-2004
Post Graduate Diploma - Systems Analysis and Design
City University
01-1992
Undergraduate Diploma - Business Data Processing
City University
01-1990
Skills
- Strategy refinement
- Revenue optimisation
- Revenue optimization
- Yield management
- Fare distribution
- Market analysis
- Competitor benchmarking
- MIDT analysis
- Performance tracking
- Commercial reporting
- Tableau
- Excel modelling
- Stakeholder management
- Stakeholder influence
- Cross-functional collaboration
- Revenue Plus
- Revenue Planner
- Sabre
- TA Analyser
- DDS
- Jupiter
- Strategy refinement
- Analytical decision making
- Creative problem-solving
- Adaptability
- Proactive mindset
- Cross-functional collaboration
- Analytical decision making
Languages
French
Proficient
C2
INTERESTS
Gym, Walking, Baking, Music, Reading
Other Qualifications
- Airline Revenue Management IATA 2022
- Harvard Mentor Program Harvard Online 2022
- Problem Solving Techniques LinkedIn 2021
- Time Management University of California 2020
- Creative Thinking Imperial College London 2020
- Revenue Management ESSEC Business School 2020
- SITA Insight Fare Management Oman Air 2019
Timeline
Pricing Lead – Europe, Joint Venture and Corporate
Kenya Airways
10.2025 - Current
Senior Analyst – Commercial Business Intelligence
Qatar Airways
05.2023 - 08.2025
Regional Pricing Officer
Oman Air
09.2015 - 04.2023
Senior Analyst International Sales Planning and Analysis
American Airlines
08.2005 - 08.2014
Sales Co-ordinator
Finnair
04.2005 - 07.2005
Pricing Analyst
KLM
07.2001 - 12.2001
Pricing Co-ordinator
Qatar Airways
01.2000 - 12.2000
Reservation Agent
Qatar Airways
09.1998 - 12.1999
MBA - General
University of Nottingham
Post Graduate Diploma - Systems Analysis and Design
City University
Undergraduate Diploma - Business Data Processing
City University