Vildan GUNER AYVAZ
SHIFNAL,England
Summary
Accomplished professional with a strong background in strategic planning, social media marketing, and communications. Demonstrates exceptional problem-solving and communication skills, with a proven track record in programme deployment and engagement campaigns. Adept at project and campaign performance tracking (ROI), budget planning, and KPI setting. Skilled in upselling and managing owned channels to drive business growth.
Overview
16
16
years of professional experience
7
7
years of post-secondary education
1
1
Certification
Work History
Channel Marketing Manager
Schneider Electric
Telford, UK
03.2023 - 03.2025
- Developing and implementing channel marketing plans to support contractors and electricians in their business objectives
- Collaborating with cross-functional teams to create and deliver targeted marketing campaigns and programs
- Using Tableau reporting to track campaign success
- Working with bFO for customer platforming
- Creating and managing digital and offline marketing assets, such as webinars, newsletters, and sales tools
- Conducting market research and analysis to identify trends, opportunities, and competitive insights
- Building and maintaining strong relationships with electricians, contractors, distributors, and industry associations
- Providing training and support to customers on Schneider Electric products, solutions, and programs
- Monitoring and analyzing campaign performance metrics to optimize marketing efforts
- Staying updated on industry trends and emerging technologies to drive innovation
- Successfully delivered on tasks within tight deadlines.
- Carried out day-to-day duties accurately and efficiently.
- Applied critical thinking to analyse problems, evaluate solutions and select best decisions.
- Delivered exceptional customer service by proactively listening to concerns and answering questions.
Panel Builders and Contractors Channel Marketing Leader
Schneider Electric
Istanbul, TUR
02.2020 - 02.2023
- Understanding the country channel landscape and designing the channel strategies and animation plans
- Giving annual sales targets and tracking their improvements both commercial and technical
- Giving constructive feedbacks to the partners to improve themselves
- Defining sales campaigns and annual contracts
- Briefing the marketing strategies
- New bonus system to support digitization of the partners
- Managing the countries commitments on the new channel program and on the business objectives
- Saturating the channels with all relevant offers (cross-selling actions)
- Support the Commercial Policy Team with commercial actions of the channels
- Program launch events for Cluster (virtual)
- Managing Digital Channel activities
EPC Contactors Key Accounts Manager
Schneider Electric
Istanbul, TUR
05.2017 - 02.2020
- I was responsible for Medium Voltage Systems & Low Voltage Panels & All SE solutions
- Communication with the customer from the first contact until the conclusion of the contract
- Analysis of customer needs and ensurance of customer satisfaction
- Technical explanation and customer consultation on product offering
- Working with partners and tendering&project team
Electrical Contactor’s Sales Engineer
Schneider Electric
Istanbul, TUR
10.2013 - 05.2017
- It means that being responsible for Medium Voltage Systems & Low Voltage Panels
Medium Voltage Sales Engineer
Vekmar Elektrik A.Ş.
Istanbul, TUR
12.2011 - 09.2013
- Company Overview: Vekmar, being the official distributor of ABB, Ulusoy Electric, Schneider Electric and Ormazabal
- From visit planning, sales execution to order placement and finally payment follow-up
- Develop business development strategies and create business development plans for relevant area
- Develop the business through market research, lead generation and specification influence, implement and follow up on strategic sales plans
- According to the market research deciding the discount and creating some campaigns for MV products
- Vekmar, being the official distributor of ABB, Ulusoy Electric, Schneider Electric and Ormazabal
Training
Schneider Electric
Istanbul, TUR
07.2010 - 08.2010
- I did my vocational compulsory practical training in the marketing department for 30 week days
Part Time Assistant
Yıldız Technical University
Istanbul, TUR
09.2009 - 06.2010
- I was the assistant student in Electrical Engineering department, Electrical Machines division at YTU Electric and Electronic faculty for the whole academic year
Training
Sandoz A.Ş.
Istanbul, TUR
06.2009 - 07.2009
- For my compulsory practical training, I worked in medicine raw material production factory's maintenance and repair department for 30 weekdays
Education
Engineering Management -
Bahcesehir University
Istanbul, TUR 02.2015 - 02.2018
Electrical Engineering - undefined
Yıldız Technical University
Istanbul, TUR 09.2007 - 06.2011
Skills
- Problem-solving
- Communication skills
- Strategic planning
- Social media marketing
- Upselling
- Marketing
- Programme deployment
- Communications
- Owned channels
- Engagement Campaigns
- Project and Campaign performance tracking (ROI)
- Project and Campaign budget planning
- KPI setting
Certification
- Certificate of RLC Career Training Seminar organized by IEEE
- Certificate of Upper-Int. Level General English Course, 2011 (Brighton/England)
- CASH Professional Selling, 2014 (Schneider Electric)
- Coaching, 2016 (Anladım Danışmanlık Koçluk ve Eğitim)
- Emerging Leaders, 2016-2017 (Sabancı University)
Languages
Turkish
Native
English
Fluent
Timeline
Channel Marketing Manager
Schneider Electric
03.2023 - 03.2025
Panel Builders and Contractors Channel Marketing Leader
Schneider Electric
02.2020 - 02.2023
EPC Contactors Key Accounts Manager
Schneider Electric
05.2017 - 02.2020
Engineering Management -
Bahcesehir University
02.2015 - 02.2018
Electrical Contactor’s Sales Engineer
Schneider Electric
10.2013 - 05.2017
Medium Voltage Sales Engineer
Vekmar Elektrik A.Ş.
12.2011 - 09.2013
Training
Schneider Electric
07.2010 - 08.2010
Part Time Assistant
Yıldız Technical University
09.2009 - 06.2010
Training
Sandoz A.Ş.
06.2009 - 07.2009
Electrical Engineering - undefined
Yıldız Technical University
09.2007 - 06.2011
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