Vigneswaran Sundararajan
London
Summary
Creative Director and Social Media Specialist with experience producing elevated content, refined visual storytelling and high-performing digital campaigns for hospitality, lifestyle and premium service brands. Skilled at shaping luxury brand presence through sophisticated imagery, polished short-form video, compelling narratives and analytics-driven strategy. Experienced in managing social channels end to end, producing visually cohesive content, maintaining brand tone of voice and delivering campaigns that enhance prestige, trust and commercial performance. Passionate about creating digital experiences that reflect exceptional service, quality and care.
Overview
6
6
years of professional experience
2024
2024
years of post-secondary education
1
1
Certification
Work history
Creative Director
FOF Productions
London
04.2025 - 12.2025
- Lead creative strategy, luxury brand storytelling and performance-driven digital campaigns for hospitality, wellness and premium lifestyle brands across London.
- Built and executed full-funnel social media strategies that increased client engagement by up to 65% and improved booking inquiries across multiple hospitality brands.
- Directed large-scale content production, including interiors, ambience, staff experience and premium service scenes, increasing visual retention rates by 40%.
- Developed elevated visual identities and brand guidelines, resulting in stronger aesthetic consistency and a more premium digital presence.
- Managed on-site shoots, scripted storytelling content and delivered high-quality photography and videography aligned with luxury hospitality standards.
- Designed data-driven content calendars anchored in seasonal trends, commercial peaks and customer behaviour insights.
- Ran Meta and Google Ads campaigns, achieving an average 3.2x return on ad spend and improving conversion rates across client websites and booking pages.
- Oversaw SEO and website optimisation initiatives that increased organic traffic for multiple clients by 25% within 3 months.
- Built client reporting frameworks, analysing performance KPIs, audience insights and content benchmarks to guide strategic decisions.
- Collaborated with founders, managers and marketing teams to translate brand values into refined digital experiences across all touchpoints.
- Clients include premium restaurants, luxury wellness brands and boutique hospitality destinations across London.
Content Creator (Instagram & YouTube)
Self-Employed
01.2020 - 12.2025
- Grew a multi-platform audience from zero to more than 170K followers on Instagram and 27K+ subscribers on YouTube, with consistent month-on-month growth driven by data-informed content strategy.
- Produced high-retention short-form videos with view-through rates ranging from 35% to 70%, outperforming platform averages for Reels, Shorts and TikTok formats.
- Delivered multiple viral videos generating millions of impressions, significantly expanding reach and improving audience engagement benchmarks across all platforms.
- Collaborated with leading brands including Temu, SkyScanner and Deyga Organics, producing storytelling-driven campaigns that increased engagement, conversions and affiliate performance.
- Awarded Best Entertaining Content Creator at the Zeal Awards, recognising creativity, storytelling impact and audience influence within the digital creator community.
- Analysed audience behaviour using platform insights, optimised posting patterns and implemented trend-aligned production, resulting in a 12% monthly audience growth rate on average.
- Enhanced content performance using A/B testing, thumbnail optimisation, retention analysis and topic clustering to improve watch time and viewer retention across videos.
Social Media Marketing Executive
Mathnasium Of Wokingham
Wokingham
01.2025 - 03.2025
- Increased social media engagement by 48% through educational video content and a structured posting strategy.
- Managed Meta Ads and Google Ads campaigns, generating consistent weekly leads and contributing to an uplift in student enrollments.
- Designed and optimised a high-performing landing page that improved conversion rate by 22%.
- Produced short educational videos that increased reach among local parents and generated measurable brand awareness.
Social Media Strategist
Social Strings
05.2023 - 12.2024
- Managed social media presence for hospitality, retail and lifestyle brands, delivering content that reflects brand tone and commercial goals.
- Led social media strategy for hospitality, retail and lifestyle clients, improving engagement metrics by up to 50%.
- Created content calendars, Reels, static creatives and campaign assets tailored to brand identity and commercial goals.
- Managed community interactions and implemented optimisation tactics that improved response rates and retention.
- Conducted analytics reviews and competitor audits that helped refine creative direction and content mix.
- Supported paid campaigns, contributing to measurable improvements in reach, CTR and local brand visibility.
Influencer Marketing Executive
Wopreneur Media
06.2022 - 02.2023
- Supported influencer-led marketing campaigns across fashion, lifestyle, beauty and consumer verticals.
- Managed 800+ influencers across lifestyle and consumer verticals, achieving average engagement rates above industry benchmarks.
- Identified and onboarded influencers aligned with brand values, increasing campaign relevance and authenticity.
- Negotiated collaborations, managed content delivery and ensured high-quality execution across platforms.
- Analysed campaign results and provided actionable insights that improved future influencer selection and content direction.
- Worked with creative teams to build briefs rooted in storytelling, trend relevance and performance expectations.
Digital Marketing Intern
Digital Scholar
12.2021 - 05.2022
- Assisted with SEO, social media and paid media strategies for multiple client accounts.
- Executed targeted PPC and Meta Ads campaigns, resulting in a 30% increase in lead generation and a 20% improvement in conversion rates.
- Produced content assets and monitored analytics dashboards to track audience behaviour and campaign impact.
- Supported optimisation of ad creatives, keyword targeting and bidding strategies.
Education
MSc - Digital Marketing and Channel Management
University of Surrey
GuildfordDiploma - Advanced Digital Marketing
Digital Scholar
IndiaBachelor of Engineering - Mechanical Engineering
Kongu Engineering College
IndiaSkills
- Luxury Content Creation
- Refined photography
- Aesthetic video production
- Elegantly crafted Reels and TikToks
- Brand-consistent visuals
- Luxury brand positioning
- Content calendars
- Campaign development
- Paid social optimisation
- Influencer collaboration
- Analytics reporting
- Competitor benchmarking
- Trend and market awareness
- Audience engagement insights
- Shoot planning and coordination
Certification
- Google Analytics Certification
- Google Digital Garage
- Backlink Management
- Social Media Management Expert
- SEO Fundamentals by Semrush
- Keyword Research by Semrush
- Meta Blueprint Training
Timeline
Creative Director
FOF Productions
04.2025 - 12.2025
Social Media Marketing Executive
Mathnasium Of Wokingham
01.2025 - 03.2025
Social Media Strategist
Social Strings
05.2023 - 12.2024
Influencer Marketing Executive
Wopreneur Media
06.2022 - 02.2023
Digital Marketing Intern
Digital Scholar
12.2021 - 05.2022
Content Creator (Instagram & YouTube)
Self-Employed
01.2020 - 12.2025
Diploma - Advanced Digital Marketing
Digital Scholar
Bachelor of Engineering - Mechanical Engineering
Kongu Engineering College
MSc - Digital Marketing and Channel Management
University of Surrey