Victoria Kinley
Edinburgh
Summary
I am a proactive and adaptable student with a strong background in event coordination, marketing, and research. My diverse skill set includes event planning, sales, marketing strategy, administration, and in-depth research, allowing me to contribute effectively to multifaceted projects. I am passionate about creating meaningful impact through community engagement and am eager to leverage my experience while continuing to grow and develop my expertise. I am enthusiastic about learning new skills and pursuing opportunities that allow me to drive success and make a difference.
Overview
4
4
years of professional experience
9
9
years of post-secondary education
Work history
Bartender
The Hanging Bat Beer Cafe
Edinburgh
01.2023 - 09.2025
- Delivered exceptional customer service in a high-volume craft beer environment.
- Expertise in cocktails and beer selection, enhancing guest experience.
- Managed inventory and ensured compliance with health standards.
Brand Representative - Student Marketing
Jägermeister
10.2023 - 09.2025
- Promoted and represented brands such as Jägermeister UK, Terminal V, Deliveroo, and several premium brands.
Junior Marketing Assistant
Unity Global
Edinburgh
05.2024 - 08.2024
- Assisted in planning and coordinating digital marketing initiatives across various channels.
- Performed audience and competitor research to support campaign strategy.
- Helped develop engaging content for social platforms, email marketing, and branded materials.
- Supported day-to-day marketing operations and contributed ideas during team discussions.
Marketing Team Member
Raptor Academy
London
02.2024 - 05.2024
- Completed marketing training focused on social media strategy, brand engagement, and campaign management.
- Collaborated on live campaigns with major brands targeting the student market.
- Gained hands-on experience in market analysis, digital marketing, and event promotion.
Digital Marketing Strategist and Event manager
Sundown Sessions
06.2023 - 08.2023
- Supported campaign development and execution across multiple digital platforms.
- Assisted in market research and data analysis to inform strategic decisions.
- Contributed to the creation of content for social media, newsletters, and promotional materials.
- Participated in team meetings and provided administrative support to marketing staff.
Research Assistant
Bluenose & Company
Toronto
05.2021 - 08.2022
- Supported research initiatives through data collection, literature reviews, and analysis.
- Assisted in preparing reports, presentations, and academic materials.
- Maintained research databases and organised project documentation.
- Provided logistical and administrative support for meetings and project coordination.
Administrative Assistant
Childrens Fitness Centres Of Canada
Toronto
08.2021 - 05.2022
- Managed daily office operations and provided administrative support to a team of CFCC Staff members.
- Organised schedules and meetings
- Maintained and updated filing, inventory, mailing, and database systems, either manually or using a computer.
- Handled incoming calls, emails, and other communications, ensuring prompt and professional responses.
- Assisted in preparing reports, presentations, and data, as well as managing expenses and office budgets.
- Enhanced office efficiency by implementing new administrative systems and procedures.
Education
University of Edinburgh
Edinburgh 01.2022 - 07.2026
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North Toronto collegiate institute
01.2018 - 01.2022
Skills
Project & Operations Management
- Project Planning & Execution
- Budgeting & Cost Control
- Time Management & Adaptability
- Stakeholder Engagement
Marketing & Research
- Digital Marketing & Social Media
- Market & Qualitative Research
- Reporting & Documentation
Technical Proficiency
- Canva
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite / Google Workspace
Industry Knowledge
- Food & Beverage Operations
- Costumer Service
Interpersonal Skills
- Collaboration & Teamwork
Websites
Interests
Snow sport Sept 2024 - Present Edinburgh Raise and Give Sept 2022 - Present Students Association January 2023 - Present Peer tutoring September 2023 - January 2024
Volunteer Experience
Edinburgh Rape Crisis Centre — Project and Event Manager
Nov 2023 – Present, Edinburgh
- Led planning and execution of key events, managing logistics, team coordination, promotion, and fundraising.
- Organised impactful events advancing civil rights and social action.
- Boosted community engagement and awareness through effective event delivery.
Grassmarket Community Project — Volunteer Staff
Sep 2022 – Dec 2022, Edinburgh
- Developed marketing strategies for RAG events, increasing student participation and fundraising.
- Created promotional materials and managed social media campaigns.
- Coordinated fundraising events and liaised with local businesses for sponsorships.
Edinburgh RAG (Raise and Give) — Event Coordinator
Sep 2023 – Present, Edinburgh
- Planned and coordinated fundraising events to maximise student involvement and donations.
- Designed and implemented marketing campaigns and social media content.
- Engaged with local businesses for sponsorship and partnership opportunities.
Affiliations
Snowsports Society - Endiburgh University
Raise and Give Society - Edinburgh University
Timeline
Junior Marketing Assistant
Unity Global
05.2024 - 08.2024
Marketing Team Member
Raptor Academy
02.2024 - 05.2024
Brand Representative - Student Marketing
Jägermeister
10.2023 - 09.2025
Digital Marketing Strategist and Event manager
Sundown Sessions
06.2023 - 08.2023
Bartender
The Hanging Bat Beer Cafe
01.2023 - 09.2025
University of Edinburgh
01.2022 - 07.2026
Administrative Assistant
Childrens Fitness Centres Of Canada
08.2021 - 05.2022
Research Assistant
Bluenose & Company
05.2021 - 08.2022
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North Toronto collegiate institute
01.2018 - 01.2022