Victoria Grand

Key project manager on development team for the launch of Ladbroke Hall. Managed marketing strategy, digital team, events team and development of sales strategy of private memberships.

• Building of sales deck for private memberships. Managing communications and outreach of over 2500 high-end market clients . Assistants in cost and price structures.
• Leading manager in brand and website development, working alongside digital designer and external software companies to streamline integrations of software (Salesforce, Peoplevine, Sevenrooms, Woocomerce...).
• Pre & Post launch events operational management and cultural programme.

Led and determined project schedules and marketing strategies on internal business developments and managed e-commerce for Workshop Shop.

• Management of Workshop Shop e-commerce using WooCommerce. Digitalised entire stock and updated pricing strategies. Reviewing offer and trends to optimise sales and profit by building an exclusive and limited offer (ex: Maarten Baas x Niels Hoebers Mini Clay Chairs and Fans, ed. of 100).
• Lead manager on 'Female Voice in Design', a major exhibition held in New York in 2022. Coordinating and communicating with all teams & founders, guiding weekly meetings, monitoring costs and budgets, adapting workflow to meet deadlines.
• Key project manager in opening of Ladbroke Hall. Building branding from scratch with limited resources, coming up with communication strategies, brand identity, digital operations.

• Coordination of teams worldwide on specific projects such as kickstart of CWG Vintage collection and communicating expectations from co-founder to 4 galleries across US, UK and France.
• Assisting alongside co-founder the development of Carpenters Workshop Jewellery (CWJ) brand, now internationally renowned. Building internal processes and establishing brand identity and artistic curation.
• Development of CWJ's E-commerce, managing stock, production, client communication, logistics and sales worldwide. Increased online and physical sales to become an independent branch.
• Managing participation in major events like PAD (Paris & London), Design Miami (Basel & Miami). Handling administrative, logistical and sales tasks.