Results-driven Sales Manager, with a proven track record of driving revenue growth and expanding market share within the luxury hospitality sector. Experienced in developing and executing strategic sales and marketing initiatives, building high-value partnerships with tour operators and travel agencies, and representing premium properties across international markets. Skilled in market analysis, contract negotiation, and cross-functional collaboration, with a strong focus on delivering commercial performance and brand excellence.
Overview
6
6
years of professional experience
6
6
years of post-secondary education
Work history
Sales Manager - Leisure
Jumeirah Marsa Al Arab
Dubai, United Arab Emirates
2025.10 - Current
Manage and grow leisure sales across key European source markets, driving revenue through strategic partnerships with DMC, tour operators, travel agencies, and luxury consortia.
Develop and execute market-specific sales plans aligned with overall commercial strategy and brand positioning.
Build and maintain strong relationships with key accounts, identifying new business opportunities and maximizing market share.
Represent the property at international trade shows, roadshows, and client events across Europe.
Plan and implement targeted marketing campaigns for European markets, ensuring alignment with brand standards and driving demand generation.
Collaborate closely with marketing, revenue management, and reservations teams to optimize campaigns, pricing strategies, and conversion.
Analyse market trends, competitor performance, and customer behaviour to inform sales initiatives and forecasting.
Conduct regular sales visits and familiarization trips to promote the property and enhance client engagement.
Monitor performance against targets and prepare detailed sales reports for senior management.
Assistant Reservations Manager (Pre-opening)
Jumeirah Marsa Al Arab
Dubai, UAE
2024.09 - 2025.10
Setting up SOPs, policies related to Reservations operations;
Supporting, coaching, and guiding the reservations team to ensure they provide exceptional service and convert inquiries into confirmed bookings.
Overseeing daily reservations processes, ensuring all bookings, payments, and guest details are accurate and up to date.
Implementing selling strategies and monitor booking trends to maximise occupancy and revenue.
Ensuring every guest interaction is handled professionally, warmly, and with an eye for personalisation.
Ensuring compliance with hotel policies, brand standards, and operational procedures to keep everything running seamlessly.
Cluster Assistant Reservations Manager
Jumeirah Carlton Tower and Jumeirah Lowndes Hotel
London, UK
2023.07 - 2024.09
Supporting, coaching, and guiding the reservations team to ensure they provide exceptional service and convert inquiries into confirmed bookings.
Overseeing daily reservations processes, ensuring all bookings, payments, and guest details are accurate and up to date.
Implementing selling strategies and monitor booking trends to maximise occupancy and revenue.
Ensuring every guest interaction is handled professionally, warmly, and with an eye for personalisation.
Ensuring compliance with hotel policies, brand standards, and operational procedures to keep everything running seamlessly.
Group Sales Executive
Pan Pacific London
London, UK
2022.10 - 2023.07
Maximising revenue opportunities in the areas of group reservations by driving sales leads and increasing conversions.
Receiving and converting incoming enquiries to achieve targets and maximize revenue.
Building strong relationships with clients to fully understand their needs by arranging and carrying out hotel show rounds.
Achieving and exceeding sales targets.
Accurately forecasting future sales.
Reservations Supervisor and Guest Recognition Specialist UK Collection
Four Season Hotel London at Park Lane
London, UK
2021.04 - 2022.10
Performing all reservations correspondence checks for hotel ensuring that guest profiles are up to date and in line with corporate standards.
Handling all Preferred Partner Website and other inquiries.
Fully knowledgeable as hotel trainer for all new hires of Reservations Sales Agents, coordinating visits for new team members and ensuring a thorough and in-depth understanding of the property.
Managing high profile guests by reaching out in advance of stay to obtain bookings, preferences and any other pertinent information for the stay.
Proactively participating in meetings and helped create new practices.
Handling customer complaints with empathy and composure.
Reservations Sales Agent UK Collection
Four Seasons Hotel London at Park Lane
London, UK
2020.02 - 2021.03
Proactive selling to enhance revenue and guest satisfaction by processing room reservations.
Ensuring that all reservations are inputted into the system efficiently, accurately, and in a timely manner.
Enhancing customer satisfaction and hotel revenue by promoting the hotel's other services and facilities to guests.
Education
Master Degree - English Translation and Interpretation
Universitatea „Dunărea De Jos”
Galați, Romania
2016.10 - 2019.01
Bachelor's Degree - English and French Language and Literature
State University „Bogdan Petriceicu Hasdeu”
Cahul, Moldova
2010.09 - 2014.06
Skills
Microsoft Office Experienced
Opera Cloud Experienced
SynXis Experienced
Opera PMS Experienced
Salesforce Experienced
LANGUAGES
Russian Native
Romanian Native
English Fluent
French Advanced
Spanish Advanced
Timeline
Sales Manager - Leisure
Jumeirah Marsa Al Arab
2025.10 - Current
Assistant Reservations Manager (Pre-opening)
Jumeirah Marsa Al Arab
2024.09 - 2025.10
Cluster Assistant Reservations Manager
Jumeirah Carlton Tower and Jumeirah Lowndes Hotel
2023.07 - 2024.09
Group Sales Executive
Pan Pacific London
2022.10 - 2023.07
Reservations Supervisor and Guest Recognition Specialist UK Collection
Four Season Hotel London at Park Lane
2021.04 - 2022.10
Reservations Sales Agent UK Collection
Four Seasons Hotel London at Park Lane
2020.02 - 2021.03
Master Degree - English Translation and Interpretation
Universitatea „Dunărea De Jos”
2016.10 - 2019.01
Bachelor's Degree - English and French Language and Literature