Victoria Ameen-Ali
Darlington,Co. Durham
Summary
Dynamic and results-driven leader with a proven track record of driving performance, developing high-performing teams, and delivering operational excellence. Adept at working both independently and collaboratively, I combine strong strategic thinking with hands-on execution to solve complex challenges, optimise processes, and deliver commercial impact. Passionate about creating positive team cultures where people thrive, I have successfully led team transformations, driven CRM and tech stack migrations, and partnered cross-functionally to deliver data-led business improvements. A confident, proactive operator who consistently delivers results while fostering a supportive, high-performance environment.
Overview
18
18
years of professional experience
Work history
Growth Sales Manager
GoCardless
Remote
01.2025 - Current
- Lead team of 10 individual contributors, providing clear direction, setting performance expectations, and ensuring alignment with operational and tactical goals.
- Successfully transitioned a team of support agents into high-performing sales agents through targeted training, coaching, and upskilling programmes.
- Spearheaded a CRM and tech stack migration, collaborating with key stakeholders to design future processes, define system requirements, and build analytics frameworks to support operational and business goals.
- Partnered with the data science team to develop a predictive propensity model to assess merchant value, forecast self-serve potential, and prioritise sales outreach.
- Coordinate cross-team collaboration to solve issues, drive operational efficiency, and ensure timely delivery of business objectives.
- Promote a positive team culture by fostering open communication, encouraging diverse perspectives, and supporting team wellbeing both professionally and personally.
- Plan, prioritise, and monitor team workload to ensure deadlines are met, proactively addressing resource needs and resolving challenges to maintain delivery standards.
Onboarding Experience Manager
GoCardless Ltd
Remote
08.2022 - 01.2025
- Increased activations with a 10.6% uplift in the first 3 months due to additional team training and optimisation.
- Created Looker reports and dashboards to measure the success metrics of the team and individual agent performance.
- Managed KPIs and reported the success and any relevant concerns to key stakeholders.
- Monitored employee and customer interactions to assess the quality of service.
- Established and implemented effective training programs to maximise team performance.
- Prepared schedules that maximised coverage during key hours.
- Analytical experience with Zendesk, Intercom and Looker.
- Making difficult decisions to ensure the business is getting the best from the team.
Customer Onboarding Specialist
GoCardless Ltd
Remote
09.2021 - Current
- Built meaningful client relationships using a multi-channel approach.
- Identified opportunities to expand client business using deep operational knowledge.
- In-depth knowledge of the product and partners to troubleshoot and resolve customers' issues.
- Collaborating with other teams to ensure a smooth experience at the beginning of the customer journey.
- Assisted online users via live chat (Intercom), web conference, and phone to resolve compliance and payment processing issues.
- Supporting other colleagues to ensure we grow as a team/company.
Credit Underwriter
BT
Darlington, Co. Durham
06.2018 - 08.2021
- Accurately assessing the risk attributed to applications, ensuring that the finance is both suitable and fit for purpose.
- Identifying any potential fraudulent activity and complying with Cifas regulations and submitting them to Cifas.
- Had the confidence to approve/reject applications in line with policy and to communicate my decision to stakeholders.
- Keeping up to date with current best practices and regulatory requirements.
Owner
Crooners Champagne Bar
Darlington, Co.Durham
05.2012 - 12.2016
- Secured prestigious awards within just 4 months of opening, showcasing the bar's exceptional service and rapid impact.
- Analysed data and identified opportunities to minimise operating costs.
- Interviewed job candidates and made staffing decisions.
- Provided training to appropriately handle difficult and complicated customers.
- Increased profits through effective sales training and troubleshooting profit loss areas.
Operations Manager
Hygiene Total
Darlington, Co.Durham
07.2007 - 05.2012
- Managed a team of 5 area managers and 60 members of staff.
- Established project control procedures such as project forecasts and cash flow projections.
- Worked with management at project level to ensure expense plans are achieved.
- Completed performance reviews, offering praise and recommendations for improvement.
- Implemented a new training process and identified poor work habits to improve process effectiveness.
- Generated repeat business through exceptional customer service.
Education
Diploma in Credit & Collections (Level 3) - Credit Management (currently studying)
Chartered Institute of Credit Management
RemoteBachelor of Science - Forensic Psychology
University of Central Lancashire
Preston2007
A Levels - Psychology, Law, Health & Social Care
Queen Elizabeth 6th Form College
Darlington2004
Skills
- Team leadership and coaching
- Hiring, onboarding, and training
- Strategic change and process improvement
- Data analytics (Looker, Zendesk & Intercom)
- Giving feedback and developing talent
- Revenue growth and sales enablement
- Business decision-making and stakeholder management
Timeline
Growth Sales Manager
GoCardless
01.2025 - Current
Onboarding Experience Manager
GoCardless Ltd
08.2022 - 01.2025
Customer Onboarding Specialist
GoCardless Ltd
09.2021 - Current
Credit Underwriter
BT
06.2018 - 08.2021
Owner
Crooners Champagne Bar
05.2012 - 12.2016
Operations Manager
Hygiene Total
07.2007 - 05.2012
A Levels - Psychology, Law, Health & Social Care
Queen Elizabeth 6th Form College
Diploma in Credit & Collections (Level 3) - Credit Management (currently studying)
Chartered Institute of Credit Management
Bachelor of Science - Forensic Psychology
University of Central Lancashire
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