Vicky Lees
Eastling, ,Kent
Summary
Creative Set Designer and Art Director working in the photography industry, with extensive experience across global brands, editorial campaigns and publishing. Skilled in prop making, styling, and concept development, with a proven ability to deliver visually impactful environments from concept through to execution.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
Work history
Set Designer
Amazon Fashion
London
2018.01 - 2025.08
- Lead Designer on multiple Amazon Fashion seasonal campaigns.
- Oversaw large-scale set builds, prop sourcing, and on-set execution.
- Directed assistant teams and collaborated with photographers & stylists.
- Campaigns featured across Amazon platforms and social channels.
- Freelance
Prop Maker
Jo Malone
London
2023.01 - 2024.01
- Designed and fabricated bespoke hand-painted paper bluebells for global flagship store displays. Delivered over a thousand units.
- Managed fabrication team and installations for international roll-out.
- Assets showcased globally as part of a major brand activation.
- Freelance
Set Designer
GHD
London
2023.01 - 2024.01
- Designed still life to full-scale, styled room environments for seasonal campaign content.
- Concept themes included Gothic Halloween, Floral Mother’s Day, Valentine’s Day, and Airplane Interior.
- Led set-build, prop sourcing, styling, and on-set direction.
- Freelance
Education
Foundation Degree in Arts -
UCA
Canterbury 2017.09 - 2018.07
A-Levels - Photography
Ashford School
Ashford, Kent /2016 - /2017
A-Levels - Textiles
Ashford School
Ashford, Kent /2016 - /2017
A-Levels - Design Technology
Ashford School
Ashford, Kent /2016 - /2017
Bachelor of Arts - Illustration
University of the West of England
Bristol 2009.09 - 2012.08
Skills
- Visual storytelling
- Moodboarding and concept development
- Prop styling and prop sourcing
- Set-build supervision
- Budgeting and time management
- Colour theory understanding
- Adobe InDesign
- Apple Keynote
- Understanding of scale
- Collage & mixed media
- Paper craft
- Sewing & soft fabrication
- Good motivational and communication skills
- Team coordination
- Works well under pressure
Selected Clients – Advertising & Commercial
Apple, Amazon, Adidas, Argos, George at ASDA, Heathrow Airport, Tesco, Rightmove, Nike, Peroni, GHD, This Works, Kenco, Paddy Power, Dr Jart+, Jo Malone, Klarna, Borough Market, Foot Locker, Toblerone, Neal’s Yard Remedies and more.
Selected Clients - Editorial & Publishing
Wired Magazine, Dezeen, GQ, The Guardian, Penguin Books, Wonderland Magazine, Rollercoaster Magazine, Stylist Magazine, Harper Collins and more.
Professional Involvement
- Industry Expert Panelist – London Screen Academy (2024)
Panelist for Sixth Form Production Management course, providing professional insights to students.
- Tradestand Assessor – RHS Chatsworth Flower Show (2018)
Assessed exhibitors on visual presentation, awarding star-based ratings.
Timeline
Prop Maker
Jo Malone
2023.01 - 2024.01
Set Designer
GHD
2023.01 - 2024.01
Set Designer
Amazon Fashion
2018.01 - 2025.08
Foundation Degree in Arts -
UCA
2017.09 - 2018.07
Bachelor of Arts - Illustration
University of the West of England
2009.09 - 2012.08
A-Levels - Photography
Ashford School
/2016 - /2017
A-Levels - Textiles
Ashford School
/2016 - /2017
A-Levels - Design Technology
Ashford School
/2016 - /2017