Summary
Overview
Work history
Education
Skills
Selected Clients – Advertising & Commercial
Selected Clients - Editorial & Publishing
Professional Involvement
Timeline
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Vicky Lees

Eastling, ,Kent

Summary

Creative Set Designer and Art Director working in the photography industry, with extensive experience across global brands, editorial campaigns and publishing. Skilled in prop making, styling, and concept development, with a proven ability to deliver visually impactful environments from concept through to execution.

Overview

8
8
years of professional experience
4
4
years of post-secondary education

Work history

Set Designer

Amazon Fashion
London
01.2018 - 08.2025
  • Lead Designer on multiple Amazon Fashion seasonal campaigns.
  • Oversaw large-scale set builds, prop sourcing, and on-set execution.
  • Directed assistant teams and collaborated with photographers & stylists.
  • Campaigns featured across Amazon platforms and social channels.
  • Freelance

Prop Maker

Jo Malone
London
01.2023 - 01.2024
  • Designed and fabricated bespoke hand-painted paper bluebells for global flagship store displays. Delivered over a thousand units.
  • Managed fabrication team and installations for international roll-out.
  • Assets showcased globally as part of a major brand activation.
  • Freelance

Set Designer

GHD
London
01.2023 - 01.2024
  • Designed still life to full-scale, styled room environments for seasonal campaign content.
  • Concept themes included Gothic Halloween, Floral Mother’s Day, Valentine’s Day, and Airplane Interior.
  • Led set-build, prop sourcing, styling, and on-set direction.
  • Freelance

Education

Foundation Degree in Arts -

UCA
Canterbury
09.2017 - 07.2018

A-Levels - Photography

Ashford School
Ashford, Kent
/2016 - /2017

A-Levels - Textiles

Ashford School
Ashford, Kent
/2016 - /2017

A-Levels - Design Technology

Ashford School
Ashford, Kent
/2016 - /2017

Bachelor of Arts - Illustration

University of the West of England
Bristol
09.2009 - 08.2012

Skills

  • Visual storytelling
  • Moodboarding and concept development
  • Prop styling and prop sourcing
  • Set-build supervision
  • Budgeting and time management
  • Colour theory understanding
  • Adobe InDesign
  • Apple Keynote
  • Understanding of scale
  • Collage & mixed media
  • Paper craft
  • Sewing & soft fabrication
  • Good motivational and communication skills
  • Team coordination
  • Works well under pressure


Selected Clients – Advertising & Commercial

Apple, Amazon, Adidas, Argos, George at ASDA, Heathrow Airport, Tesco, Rightmove, Nike, Peroni, GHD, This Works,  Kenco, Paddy Power, Dr Jart+,  Jo Malone, Klarna, Borough Market, Foot Locker, Toblerone, Neal’s Yard Remedies and more.

Selected Clients - Editorial & Publishing

Wired Magazine, Dezeen, GQ, The Guardian, Penguin Books, Wonderland Magazine, Rollercoaster Magazine, Stylist Magazine, Harper Collins and more.

Professional Involvement

  • Industry Expert Panelist – London Screen Academy (2024)

Panelist for Sixth Form Production Management course, providing professional insights to students.

  • Tradestand Assessor – RHS Chatsworth Flower Show (2018)

Assessed exhibitors on visual presentation, awarding star-based ratings.

Timeline

Prop Maker

Jo Malone
01.2023 - 01.2024

Set Designer

GHD
01.2023 - 01.2024

Set Designer

Amazon Fashion
01.2018 - 08.2025

Foundation Degree in Arts -

UCA
09.2017 - 07.2018

Bachelor of Arts - Illustration

University of the West of England
09.2009 - 08.2012

A-Levels - Photography

Ashford School
/2016 - /2017

A-Levels - Textiles

Ashford School
/2016 - /2017

A-Levels - Design Technology

Ashford School
/2016 - /2017
Vicky Lees