Dynamic and results-driven Client Relationship & Events Sales Manager with extensive experience across hospitality, conferencing, events, customer service and corporate account management. Skilled in managing high-value portfolios, delivering exceptional client experiences, and driving revenue growth through strategic account development and proactive engagement.
Overview
12
12
years of professional experience
1
1
Certification
Work history
Client Relationship Manager
QA Limited
Slough, West Berkshire
06.2025 - 12.2025
Manage a portfolio of 179 corporate clients, delivering consistent engagement through 25+ client calls per day, 100+ activities per week, and 5+ face-to-face/virtual meetings weekly.
Serve as the primary point of contact for client stakeholders, providing proactive account management and quick issue resolution.
Identify opportunities to upsell and cross-sell QA offerings, contributing to revenue growth.
Collaborate with internal teams (sales, trainers, delivery managers, operations) to ensure seamless onboarding, course scheduling, and end-to-end service delivery.
Conduct needs analysis with clients to tailor learning solutions aligned to skills gaps, business goals, and workforce development plans.
Lead regular review meetings to monitor client satisfaction, track performance against SLAs, and present data-driven insights and recommendations.
Prepare and deliver renewal proposals, performance reports, and commercial discussions for key accounts.
Maintain accurate forecasting, pipeline updates, and activity logs within CRM systems such as Salesforce.
Drive client engagement by managing feedback loops, coordinating workshops, and implementing continuous improvement actions.
Group, Conference and Events Sales Manager
Hilton London Metropole
London, City of London
03.2025 - 05.2025
Attending and contributing to daily, weekly, and monthly team meetings to ensure seamless communication and alignment.
Managing the handover process of confirmed events to the sales planning team, ensuring accurate and timely transition.
Overseeing the negotiation and management of contract terms and clauses in line with company policy.
Converting business leads in alignment with monthly sales targets.
Handling high-value inquiries, with potential event budgets of up to £1 million and converted.
Building, maintaining, and nurturing strong client relationships to drive satisfaction and repeat business.
Managing relationships with suppliers to ensure timely and quality delivery of services and goods.
Coordinating operational and administrative functions to deliver events efficiently and to the highest standard.
Maintaining a strong focus on customer service and quality assurance throughout the project lifecycle.
Maximizing event revenue by identifying up-selling opportunities at every stage.
Providing guidance and support to event coordinators, ensuring team collaboration and development.
Meetings, Events & Groups Sales Manager
Copthorne Hotel Slough-Windsor
Slough, West Berkshire
05.2022 - 12.2024
Analyzing and reviewing daily reports and communicating as required.
Development, production, and delivery of projects from proposal right up to delivery.
Achieving budgeted goals by executing proactive and reactive sales activities within the Meeting E Events and reservation team.
Completing of the Forecast, Commission and Monthly reports.
Delivering events on time, within budget, that meet client's expectations.
Setting, communicating, and maintaining timelines and priorities on every project/task.
Communicating, maintaining, and developing client relationships.
Managing supplier relationships.
Managing operational and administrative functions to ensure specific projects are delivered efficiently.
Providing leadership, motivation, direction, and support to the Meeting E Events and Reservation team.
Managing the Reservation and Meetings E Events teams.
Ensuring excellent customer service and quality are always delivered.
Attending Hotel familiarization trips, revenue and HOD meetings.
Proactive chasing of previous / dormant / lapsed enquiries/customers and liaison with Sales teams for customer development opportunities.
Promoting brand products, offers and services.
Maximizing revenue for each event, up selling the product at every opportunity.
Cluster Groups & Events Manager
Penta Hotels -United Kingdom
Reading, West Berkshire
11.2021 - 04.2022
Managed and oversee 6 hotels in the United Kingdom.
Liaised with clients to determine event requirements and constraints, outlining package options to meet needs and exceed expectations.
Maximized revenue and profit through diary management, commercial pricing E selling strategies.
Prepared contracts and ensured maximum revenue for all businesses booked in all 6 hotels diaries.
Ensured compliance with company standards and strived to achieve departmental goals and targets.
Ensured the groups E events team is fulfilling their duties and responsibilities.
Forecasting group sleeping rooms and events revenue for 6 hotels.
Worked with the Regional Director of Sales and General Managers to position all 6 hotels target marketplace, establishing the profile and reputation both locally and regionally, across all key segments.
Maintain weekly conference critiques, monthly agency commission forecast and actual.
Senior Events Manager
Sheraton Skyline Hotel London-Heathrow
Hayes, Hillingdon
03.2019 - 07.2021
Managing revenue and profitability associated with events.
Analyzing and reviewing daily reports and communicating as required.
Forecasting group sleeping rooms and events revenue.
Creating and maintaining the weekly conference critiques, monthly agency commission forecast and actual.
Analyzing PEL statements.
Leading event management team in pre-and post-event meeting as required.
Managing customers budgets to maximize revenue and meet customer needs.
Originating and inventing new ways to create a unique guest experience.
Managing the local social event market including weddings.
Achieving budgeted goals by executing proactive and reactive sales activities within the Meeting & Events Sales team.
Working with the Director of Sales to position the hotel target marketplace, establishing the profile and reputation both locally and regionally, across all key segments.
Coordinating, communicating, and completing verbally and in writing with the customer and event coordinator the details of an event up to the day of the event execution.
Conducting professional show-around and assisting in converting the business.
Meetings & Events Sales Manager
Copthorne Hotel Slough-Windsor
Slough, West Berkshire
03.2014 - 02.2019
Analyzing and reviewing daily reports and communicating as required.
Development, production, and delivery of projects from proposal right up to delivery.
Achieving budgeted goals by executing proactive and reactive sales activities within the Meeting & Events Sales team.
Completing of the Forecast, Commission, Synopsis and Monthly reports.
Delivering events on time, within budget, that meet client's expectations.
Setting, communicating, and maintaining timelines and priorities on every project/task.
Communicating, maintaining, and developing client relationships.
Managing supplier relationships.
Managing operational and administrative functions to ensure specific projects are delivered efficiently.
Providing leadership, motivation, direction, and support to the team.
Managing a small team.
Ensuring excellent customer service and quality are delivered.
Attending monthly Hotel familiarization trips, revenue and HOD meetings.
Proactive chasing of previous / dormant / lapsed enquiries/customers and liaison with Sales teams for customer development opportunities.
Promoting of brand products, offers and services.
Maximizing revenue for each event, up selling the product at every opportunity.
Meetings & Events Sales Supervisor
Copthorne Hotel Slough-Windsor
Slough, West Berkshire
03.2014 - 02.2019
Achieving budgeted goals by executing proactive and reactive sales activities within the Meeting & Events Sales team.
Analyzing and reviewing daily reports and communicate as required.
Development, production, and delivery of projects from proposal right up to delivery.
Delivering events on time, within budget, that meet client's expectations.
Setting, communicating, and maintaining timelines and priorities on every project/task.
Communicating, maintaining, and developing client relationships.
Managing supplier relationships.
Managing operational and administrative functions to ensure specific projects are delivered efficiently.
Education
Bachelor of Arts - Business Management
Buckinghamshire New University
Wycombe
Skills
Customer satisfaction
Customer Service
Teamwork/Collaboration
Communication
Leadership
New client generation
Key account management
Integrity
Client satisfaction management
Client meeting management
Client portfolio management
Customer retention strategies
Certification
BA (Hons) Business Management
Aviation Management Level 3 Advanced Diploma
Business Administration Diploma
New Hotel’s Opening Training (IHG Group)
Foundation Health and Safety
Marriott Events Sales Training
Customer Service Skills Exceeding Customer Expectations and effectively dealing with Customer Complaints
Level 2 Food Safety and Hygiene (Catering)
Reservation and Conference Management Skills
Proactive Handling Enquiry
Leadership and Management
Foundations of Leadership
AWARDS
Excellence Award- Holiday Inn Express London-Heathrow Terminal 5