VERIN SAHOTA
Maidenhead
Summary
Results-driven Enterprise SaaS Sales Professional with over 15 years of experience in martech and digital marketing. Delivered significant revenue growth by aligning first-party data capabilities with brand activation strategies. Managed a diverse portfolio of 150+ FMCG accounts, overseeing the full sales cycle for SaaS Ads and Data platforms. Expertise in consultative solution sales and maintaining high CRM standards.
Overview
2
2
Languages
1
1
Certification
17
17
years of professional experience
Work History
Retail Media Manager (RM) | Strategic Enterprise accounts
Ocado Ads
01.2026 - 05.2026
- - Expanded client service offerings for enterprise tier 1 brands, including P&G, Nestle, KC, ColPal, and Unilever, enhancing overall service portfolio
- - Led go-to-market strategy for Ocado’s newly launched ‘accelerator program’, driving initial engagement and adoption
- - Onboarding of net new logos and CS for ads SaaS platform (Citrus Ads)
- - Onboarding & renewals of data & insights SaaS platform (Beet)
Sales Manager at Ocado Ads (RM) | Enterprise & Midmarket accounts
Ocado Ads
04.2024 - 01.2026
- - £1.2m Quota, exceeded 300% (£3.8m)
- - Grew enterprise adoption across accounts contributed to 218% attainment.
- - Drove incremental revenue through targeted cross-selling and upselling initiatives.
- - Managed forecasting, sales tracking, and post-sale customer feedback loop to ensure client satisfaction and improve logo retention.
- - Monetisation of first party data & audience building for brand activations
- - Developed new data and media propositions, including Brand Toolkit and NPD Labs, to enhance service offerings.
- - Executed the go-to-market strategy for all new propositions.
- - Foster both managed service (key accounts) & self-serve proposition (complex accounts).
- - 150 suppliers + growing of strategic accounts such as Coke, Britvic, Mars, Muller, Col-Pal, Mondelez, Nestle, Lactalis, Pernod, Kikkoman, PG Tips, Pukka Teas, Innocent, Arla, Beyond Meat etc.
Offsite Media Manager at Ocado | All Active Accounts
Ocado
03.2023 - 04.2024
- Monetised first-party data and built audiences for retail media activations, enhancing targeting and engagement.
- Managed 50 strategic suppliers, including P&G, Unilever, and Diageo, to optimise partnerships and drive media effectiveness.
- Managed the full sales cycle, including media execution and post-campaign analysis.
- - Drove +100% growth YoY as an individual contributor.
- Exceeded a £1.2m quota.
- - ROI/RoAS measurement and reporting
- Renewed SaaS data platform licenses, ensuring continuity of service and access to critical data.
Account Manager at Ocado | Chilled, Frozen & Non-Food
Ocado
09.2022 - 02.2023
- - Achieved sales quota of £600k by implementing effective sales strategies.
- - Managed relationships with 40 suppliers in chilled, frozen, and commodity categories, including ARLA, Birds Eye, Listerine, Nestlé, and Unilever.
- - Planned, sold, and executed digital omnichannel activations to drive customer engagement and sales.
- - Utilised JBP budgets to optimise offsite media channels, including META, email, socials, and Ocado Life magazine.
- - ROI/RoAS measurement and reporting
Senior Account Manager at Pathfinder23 | P&G (Oral-B) Pure Play Consultancy (14m FTC)
Pathfinder23
08.2019 - 10.2020
- - Commercially responsible for leading and crafting UK eCommerce strategy for Oral-B’s online sales channels with retailers: Amazon, Superdrug, Boots, Argos, Tesco, Sainsburys
- - Designed and executed initiatives to enhance average transaction values and increase customer conversion rates. / Improving rate of cross-sell and up-selling.
- - Developed and presented pitches to identify incremental revenue opportunities within existing business accounts.
- - Supported client services director in consultancy business, creating pitches to drive new business opportunities for profitable growth
- - Motivated multi-disciplined team of representatives to ensure timely project delivery
- - Conducted a comprehensive audit of over 100 SKUs across major retailers including Amazon, Superdrug, and Boots.
- - Collaborated with agencies for content, graphic design, PPC advertising, and software development
- - Proficient with Nielsen Brand Bank (asset & content management), Webcollage (rich content), Synthrone, eContent library (P&G in-house DAM) Argos (DAM system), Usertesting.com, Hellium10 & EDGE Digit Shelf
Head of eCommerce at iCIG | Business Owner
iCIG
03.2009 - 06.2021
- - Launched products on Amazon Seller Central, overseeing FBA, PanEuro, brand registration, buy box acquisition, Vine, content updates, and page optimisation for increased visibility and sales.
- - Developed and managed e-commerce websites on WordPress and Shopify, enhancing user experience and driving online sales.
- - Manage trading of goods on D2C and other third-party sales avenues eg. Amazon
- - Leveraged data to enhance segmentation and targeting, increasing average order value through tailored marketing strategies.
- - Manage, order, and organise inventory (wholesale & retail stock).
- - Keeping control of business expenditure both working capital and supply chain cash flow
Education
BSc. - Financial Management
The University of Essex.
01-2006
5x A-Levels - Maths (B), Physics (B), Chemistry (B), Biology (C), General Studies (A)
Burnham Grammar School.
01-2003
11 GCSEs - Various Subjects
Burnham Grammar School.
01-2001
Skills
- Sales Leadership: Exceeded Quota by 300%, working as an IC, with experience managing £38m book of business
- Data monetisation
- Revenue growth
- Sales strategy
- Commercial strategy
- Enterprise solutions
- Account management
- Client Relationship Management
- Tech Stack: Proficient in utilising/value selling data-driven insights and platforms (Beet, CitrusAds/Epsilon, Zitcha, Koddi, The Trade Desk, Mondaycom, Hubspot, Salesforce) etc
- Engagement: Built executive relationships with Tier 1 brands including marketing directors & performance media teams across strategic & mid-market accounts
AREAS OF EXPERTISE AND INTERESTS
Sales Manager (Hunter +300%), Customer Success (Farmer), Key Account Management, MarTech/Adtech – SaaS, 1st Party Data in Media, Generating pipeline, Exceeding Quotas / P&L Ownership, C-suite management, Handling 150+ Suppliers, Collaborator & Enabler, C-level Stakeholder Management, Strong Analytical Skills, Proactive, Adaptable & Results Focused, Understanding of MEDDIC sales methodology & account qualification
Languages
English
Proficient
C2
Punjabi
Upper Intermediate
B2
Certification
Chartered Insurance Institute (CII) CF1 and CF6 - Level 3
Interests
- Football
- Travelling
- Food
- Motorsport Racing
Timeline
Retail Media Manager (RM) | Strategic Enterprise accounts
Ocado Ads
01.2026 - 05.2026
Sales Manager at Ocado Ads (RM) | Enterprise & Midmarket accounts
Ocado Ads
04.2024 - 01.2026
Offsite Media Manager at Ocado | All Active Accounts
Ocado
03.2023 - 04.2024
Account Manager at Ocado | Chilled, Frozen & Non-Food
Ocado
09.2022 - 02.2023
Senior Account Manager at Pathfinder23 | P&G (Oral-B) Pure Play Consultancy (14m FTC)
Pathfinder23
08.2019 - 10.2020
Head of eCommerce at iCIG | Business Owner
iCIG
03.2009 - 06.2021
BSc. - Financial Management
The University of Essex.
5x A-Levels - Maths (B), Physics (B), Chemistry (B), Biology (C), General Studies (A)
Burnham Grammar School.
11 GCSEs - Various Subjects
Burnham Grammar School.