Summary
Overview
Work history
Education
Skills
Languages
Hobbies
Affiliations
Accomplishments
Timeline
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Vera Leonetti

London,United Kingdom

Summary

Driven professional with knack for strategic planning and cross-cultural communication. Demonstrates exceptional skills in market analysis and relationship building, enabling successful global business initiatives. Poised to drive substantial growth and forge strong international partnerships.

Overview

8
8
years of professional experience
5
5
years of post-secondary education

Work history

Global business development director

EF Corporate Learning
London, United Kingdom
2024.06 - Current
  • Developed strategic partnerships with relevant stakeholders, increased organisational visibility.
  • Led business development initiatives, thus expanding market presence.
  • Dealing with complex global deals with international company in order to ensure long-lasting partnership
  • Pioneered innovative product development strategies that boosted brand visibility on global scale.
  • Adapted sales pitch according to customer profile for personalised service offering.
  • Proactively identifying and developing commercially driven initiatives and alternative opportunities to strengthen partnership’s value.

Achievements:

  • Managed complex client relationships with global account, securing £1M in contract renewals
  • Drove new business development, winning 2 new global partnerships across pharmaceutical, consumer goods, and engineering sectors, generating £350k in new revenue
  • Launched global training pilot with leading hospitality company, building pipeline with ~£500k first-year revenue potential

Enrollment Director

Hult Ashridge
London, United Kingdom
2023.10 - 2024.09
  • Managed negotiations with clients to secure profitable contracts.
  • Led negotiations with vendors and suppliers, securing favourable terms.
  • Led team to streamline operations by implementing new strategies.
  • Developed comprehensive business plans for company growth.
  • Initiated business development activities, expanded client base.

Achievements:

  • Established founding team and shaped product roadmap and go-to-market approach
  • Designed and delivered sales training to enhance conversion and sales effectiveness
  • Created and launched corporate-focused short leadership program with new curriculum

Head of Product

HULT International Business School, London
London, United Kingdom
2022.08 - 2023.09
  • Led team of 10 to lunch new Global Online MBA program.
  • Developed new Online platform helping incorporate changes to drive students engagement
  • Built business road maps to drive performance across sales, promotions and marketing departments.
  • Delivering sales training to team members.
  • Representing organisation at global events, driving awareness of Global Online MBA
  • Conducting regular market assessments to stay on current trends and maintain readiness for changes.
  • Maintained ownership of Europe sales pipeline, sourcing and developing new business opportunities to drive sales.

Achievements:

  • Led launch of new curriculum and team, driving 50–70 student enrollment in 3 different timezone (~£350k–£400k revenue) year 1
  • Secured pipeline for sustained cohort growth”successfully delivered first year cohort

Director of Enrollment

HULT International Business School, London
London, United Kingdom
2021.05 - 2022.08
  • Managed sales team of 3 people focused on Europe Region.
  • Identifying and recruiting top MBA candidates in Europe
  • Managing sales pipe efficiently by analysing focus markets
  • Building strong relationships with students and mentoring them along their application process
  • Promoting Online MBA program through global campaigns, events and social media
  • Reviewing Reports to identify areas of opportunity
  • Designing sales training programmes bespoke to company's needs

Achievements:

  • Met and exceeded all sales KPIs, targets and quotas.
  • Won participation in Visionary club by exceeding target by 35%
  • Won Global company award as "Growth Mindset Team" (2021 -2022)
  • Created clear company mission and vision statements
  • Improved staff focus and motivation
  • Developed strategic partnership to expand client base

Associate Director of Enrollment

HULT International Business School, London
London, United Kingdom
2019.10 - 2021.04

Recruiting top Master's and MBA students from whole globe, specialising in Italy and Latin America.

  • Managing pipeline and lead sources.
  • Building relationships with students and help them to achieve their career goals
  • Participating at fairs and events to promote program
  • Achievements:
  • Increased student number by 34% In Mexico, Colombia and Peru
  • Best sales performance award year 2020
  • Developed new sales strategy for Italian market and thus exceeded quarterly sales goal by 20%
  • Built long and lasting relationship with Alumni network.

Project Leader

Embassy of Italy, Mexico City
Mexico City, Mexico
2018.05 - 2019.06
  • Developed project aiming to promote Italian cultural heritage in Mexico City, supported and sponsored by Italian Embassy.
  • Planning large-scale events for Italian Embassy such as art exhibitions, conferences and meetings with Italian representatives in Mexico City
  • Building connections and relationships with major Italian institutions in Mexico

Achievement:

  • Started new department focused on strengthening collaboration between Italy and Mexico. Launched of project called "Italiaqui" secure 12% increase in partnership with brands

Education

Economics - Economics

University of Calabria
Cosenza
2010.11 - 2014.02

One year Language course - Language

EF Executive Language Education
London
2015.11 - 2016.05

Master of Science - International Business

HULT International Business School
London & New York
2016.09 - 2017.09

Skills

  • Business development
  • Leadership skills
  • Product development
  • Critical thinking and problem solving
  • Sales forecasting and industry trends
  • Employee training
  • Communication skills
  • Business strategy

Languages

Italian
Native
Spanish; Castilian
Proficient (C2)
English
Proficient (C2)

Hobbies

football player, tennis, cinema, photography

Affiliations

  • professional football player

Accomplishments

TPC List: The president club for best seller of the year globally

Passion award - part of Core Value of the company

Timeline

Global business development director

EF Corporate Learning
2024.06 - Current

Enrollment Director

Hult Ashridge
2023.10 - 2024.09

Head of Product

HULT International Business School, London
2022.08 - 2023.09

Director of Enrollment

HULT International Business School, London
2021.05 - 2022.08

Associate Director of Enrollment

HULT International Business School, London
2019.10 - 2021.04

Project Leader

Embassy of Italy, Mexico City
2018.05 - 2019.06

Master of Science - International Business

HULT International Business School
2016.09 - 2017.09

One year Language course - Language

EF Executive Language Education
2015.11 - 2016.05

Economics - Economics

University of Calabria
2010.11 - 2014.02
Vera Leonetti