Vera Adjoa Koomson

A results-driven Marketing and Communications professional with over 20 years of experience in leading strategic initiatives across multinational brands. Specializing in Brand Communications, Market Research, Stakeholder Management, Event Planning, and Customer Experience. Proven track record of delivering impactful marketing strategies, driving brand visibility, and achieving revenue growth. Skilled in multi-channel copywriting, editing, and developing innovative communication strategies. Adept at leading cross-functional teams, managing high-profile projects, and driving customer-centric campaigns that align with business objectives. Passionate about leveraging creativity and data-driven insights to enhance customer engagement and brand loyalty.

• SME Month 2024, Project Owner, achieving 90% of marketing KPIs and generating viral engagement.
• SME Month 2023, Marketing Lead, nearly doubled uptake of the hero product (SME Plus), increasing revenue from GHS 2.5M to GHS 4.36M post-event.
• CTIO Roundtable 2024, Marketing Lead, attracted 220 attendees (target: 200) with 40 virtual participants.
• CTIO Roundtable 2023, Marketing Lead, secured 147 out of 150 target participants from major companies.
• Turbonet Router and Fiber Broadband Launch, Led Go-to-Market strategy, contributing to 40% of enterprise revenue in 2021.
• MTN Ghana, Awarded Customer Experience Team Lead of the Year (2015) and MTN Group Y'ello Stars Leadership Award (2013).

• Mohammed Abubakari-Sidick, Senior Manager, SME Sales, MTN Ghana, +233 244 303 305, mohammed.abubakari-sidick@mtn.com
• Georgina Asare Fiagbenu, Senior Manager, Corporate Communications, MTN Ghana, +233 244 304 545, georgina.asarefiagbenu@mtn.com
• Daniel Asare, Managing Director, Bayobab Infra Ghana, +233 244 305 298, daniel.asare@Bayobab.Africa