Summary
Overview
Work History
Education
Skills
Languages
Software
Timeline
Generic

Venus Lau

Account Servicing, Project and Event Management
Weybridge,Surrey

Summary

Venus started her career in PR and Event Planning since 2000. She is noted for excellent knowledge in event management and her extensive network, with strengths in press and guest relations, account servicing and using highly developed interpersonal and verbal communication skills to deliver successful marketing campaigns and techniques to further enhance a company's presence in the market place and contribute to sales revenue. Venus has built up strong relationships with leading global luxury brands including Chanel, Louis Vuitton, Vivienne Westwood, Fendi, Christian Dior, Chaumet and Cartier.

Prior to joining Occasions PR, she had been the Assistant Regional PR Manager for Miu Miu - Prada Asia Pacific, responsible for media relations, PR budget, developing and overseeing the regional PR/strategic marketing plan. Venus was also the Senior Associate and Account Manager in several leading financial public relations companies, including IPR Asia Ltd. and Destinations Network, responsible for overall development, account servicing and execution of media strategies.

Venus has obtained a Bachelor degree in International Trade and English in the University of Portsmouth, United Kingdom. She is also a holder of Higher Diploma in English for Professional Communications at City University of Hong Kong.

Overview

25
25
years of professional experience

Work History

Freelance Project Manager

Freelance Project Manager
Hong Kong
07.2017 - 06.2025
  • Stella Artois - Press Event
  • Versace - Cross Trainer Launch Campaign
  • Moncler - Enfant Event at Harbour City Shop
  • Fendi - Press Day
  • Mercedes Benz - BAM Festival 2018, 2019, 2022 & 2023
  • Mercedes Benz - G Class Launch Event 2024
  • MGTO - International Film Festival Award Macao 2017
  • Sennheiser - New Product Launch VIP Dinner
  • JPMorgan Funds (Asia) Limited - Investment Forum 2017-2025

Associate Director

Occasions PR & Marketing Ltd
Hong Kong
04.2009 - 07.2017
  • Oversee and lead account progress
  • Supervised a team of 5 account servicing staff
  • Formulate and implement integrated marketing communications strategy and plan, including public relations, advertisement, joint promotion and local or overseas celebrity endorsement/ coordination
  • Event planning and concept development
  • Business development

Projects (In brief)

  • Versace Flagship Store Opening Event with Donatella Versace
  • Montblanc Watches and Wonder Event with Hugh Jackman
  • Masaratti Launch Party
  • IWC Watches and Wonder Gala
  • AmfAR Charity Gala Dinner 2015, 2016, 2017
  • Internissimi PR Retainer
  • Coach PR Retainer
  • Emilio Pucci Retainer

Assistant Public Relations Manager (Regional)

Prada Asia Pacific Ltd
Hong Kong
09.2007 - 03.2009
  • Oversee the brand 'Miu Miu'
  • Handle media relations within the Asia Pacific Region
  • Organize PR and VIP events
  • Prepare proposals and reports

Senior Account Manager

Occasions PR & Marketing Ltd
Hong Kong
03.2005 - 09.2007
  • Formulate and implement integrated marketing communication strategy and plan, including public relations, advertisement and joint promotion
  • Handle media relations
  • Budget Control
  • Prepare proposals and reports

Projects (in brief)

  • CHAUMET Flagship Store Grand Opening with Sophie Marceau
  • Dunhill 40th Anniversary Event with Jude Law
  • Vivienne Westwood Show and Party with Vivienne Westwood
  • Dior and HK Ballet Press Conference with Misha Barton
  • CHANEL Haute Couture Fashion Show and Party
  • Prada Show and Party
  • Juicy Couture Grand Opening Cocktail and Party
  • Louis Vuitton Lee Garden Store Grand Opening
  • Tiffany Landmark Store Grand Opening
  • Lane Crawford Agent Provocateur Launch Party
  • Van Cleef & Arpels Boutonnière Collection Launch Party
  • Swaroski 'In the Mood for Ice' Launch Campaign
  • David Morris Jewellery Private Preview

Account Manager

Destinations Network Tourism Marketing and Event Management Ltd
Hong Kong
10.2003 - 02.2005
  • Organize PR campaign for clients
  • Organize exhibitions
  • Seek publicity opportunity for clients' exposure
  • Tailor-made media plan for advertising

Projects:

  • Shun Tak Hospitality
  • Shun Tak Centre Festive Campaign
  • Macau Tower Convention and Entertainment Centre Event
  • Ferti Jewelry Launch Campaign
  • CAPA Conference
  • Cartier Sentos Launch Party

Assistant Account Manager

E's Concept Communication Ltd
Hong Kong
03.2003 - 06.2003
  • To organize PR campaign for clients
  • To seek publicity opportunity for clients' exposure
  • To tailor-made media plan for advertising

Projects:

  • Kee Wah Bakery Ltd PR Retainer
  • McDonald's 'Shake Shake Fries' Returns Campaign

Senior Associate

iPR ASIA LTD
Hong Kong
02.2000 - 02.2003
  • To tailor-made PR campaign for clients during the IPO programme
  • To provide PR and IR consultancy services for main board and Gem board listed companies in Hong Kong

IPO projects:

  • ThinSoft (Holdings) Inc, First Asia Capital Investment Limited, WLS Holdings Limited, etc

Retainer projects

  • CCT Telecom Holdings Limited, Creative Energy Solutions Holdings Limited, First Mobile Group Holdings Limited, etc

Ad hoc projects

  • Sogo Freshmart Grand opening, Sogo Nufront Grand Opening, LG Mobile Phone Grand Launch, etc

Education

Bachelor of Arts - International Trade and English

University of Portsmouth
Portsmouth
09/1998 - 07/1999

Higher Diploma - English for Professional Communications

City University of Hong Kong
Hong Kong
09/1995 - 07/1998

Skills

Client relations

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Languages

English
Fluent
Chinese (Mandarin)
Fluent
Chinese (Cantonese)
Native

Software

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Timeline

Freelance Project Manager

Freelance Project Manager
07.2017 - 06.2025

Associate Director

Occasions PR & Marketing Ltd
04.2009 - 07.2017

Assistant Public Relations Manager (Regional)

Prada Asia Pacific Ltd
09.2007 - 03.2009

Senior Account Manager

Occasions PR & Marketing Ltd
03.2005 - 09.2007

Account Manager

Destinations Network Tourism Marketing and Event Management Ltd
10.2003 - 02.2005

Assistant Account Manager

E's Concept Communication Ltd
03.2003 - 06.2003

Senior Associate

iPR ASIA LTD
02.2000 - 02.2003

Bachelor of Arts - International Trade and English

University of Portsmouth
09/1998 - 07/1999

Higher Diploma - English for Professional Communications

City University of Hong Kong
09/1995 - 07/1998
Venus LauAccount Servicing, Project and Event Management