Veena Sivathasan
Summary
A perceptive professional talented at meticulous research and analysis, building excellent client relationships for long-term goals, heightening brand awareness and consequential growth, as well as storytelling and content curation. I am experienced at end-to-end product development and project management.
Overview
6
6
years of professional experience
Work history
Conference Producer
The Payments Association
London
10.2023 - Current
- Produced and managed a variety of events (expert-led networking events (30 people), webinars (300 people), awards evening (1000 people), FC360 (conference - 600 people), Pay360 ( expo - 5000 people)) from initial planning to successful completion.
- Managed media and strategic partnerships
- Developed new content formats such as the TPA talk shows
- Determined client vision and requirements through consultations.
- Developed marketing copy through speaker interviews for social media and email marketing.
Content Manager
Internet Retailing Expo, Clarion Events
01.2022 - 10.2023
- Responsible for researching and developing intellectual content for high-level industry events
- Strong passion for creating unique experiences and effective platforms which unite industry leaders; foster collaboration and drive digital transformation with retail focus
- Recruiting executive speakers and analysing market trends in order to produce commercially viable and engaging agendas
- Liaising with internal teams and forging partnerships with external industry-specific organisations
- Creating engaging content across social media and email campaigns in-line with values of Clarion and partnerships using Canva and Pardot
- Increased delegate growth by 20% since 2021 and doubled number of active sessions and speakers since 2019
- Interfaced with customers, determined needs, provided recommendations and up-sold services
- Maintained regular contact and strong relationships with existing customers by providing comprehensive support
- Created conference and event business plans, motivating and encouraging contribution from sales team
- Identified and qualified new sales prospects to continually meet targets
Founder
KAALI
11.2019 - Current
- Launched new, innovative projects based on customer demand within the luxury skincare market
- Successfully pitched product to WBS and received funding
- Estimated developments to calculate risks and define growth
- Defined clear mission and organisational vision as part of overall business plan
- Devised launch strategies for new products to raise brand awareness.
- Kept startup costs low to stretch initial investment funding
- Harnessed market gaps using innovative concepts and creative approaches
- Promoted collaborative relationships with a wide range of contacts including customers, internal and external partners.
- Aided growth and maintenance of an effective audience database through sample testing and market analysis
- Effectively managed budgets secured through investments
Operations and Accounting Assistant
canVERSE
London
04.2021 - 12.2021
- Building websites, writing custom CSS coding, apply Python while also troubleshooting IT issues with Mac OS, Linux and Windows
- Worked towards an Comptia A+ qualification which includes an in-depth knowledge of operating systems and cloud services
- Perfected Microsoft Office, Office 365 and Outlook skills
- Liaised with the legal team for research and contract reviews
- Prepared reports and projections based on financial data
- Prepared bank deposits, checking and correcting any errors with XERO
- Assisted in preparing monthly, quarterly and year-end tax returns
- Maintained and improved company bookkeeping processes
Assistant Manager
BP
09.2019 - 04.2021
- Initiated inventory control measures to manage and replenish stock, maintain costs and meet customer demands
- Carefully managed and recorded cash and credit transactions, diminishing financial discrepancies
- Evaluated staff performance, implementing training and development programmes to maintain exceptional service levels
- Addressed customer issues calmly and professionally, delivering quick, successful resolutions
- Created engaging, appealing merchandise displays to motivate impulse purchases and improve revenue
- Conducted regular audits to maintain functionality and cleanliness of store
Education
Bachelor of Arts - English Literature
Warwick University
06.2020
ECDL (IT Qualification in Microsoft Office) -
St Dominics Sixth Form College
Python, Operations
Comptia A+
Investment Banking -
Open University
A-Levels -
St Dominic's Sixth Form College
MiddlesexGCSEs -
Upton Court Grammar School
Level 2 Food and Safety in Retail -
BP Platinum Retail Limited
Skills
- End-to-end project management
- Commercial Awareness
- Content curation proficiency
- Written and oral communication
- Information Analysis and Research
- Office 365 proficient
- Problem-solving abilities
- Presentations and proposals
- Client relationship management
Languages
English
Native
Tamil
Native
French
Elementary
Hobbies
- Captain of MSK Badminton Women's team - I work with a charity to encourage women of all ages from all communities to become more active to meet lifestyle goals after COVID
- Editor - I was the travel magazine editor at The Boar at Warwick University and was an editor on Wattpad
Timeline
Conference Producer
The Payments Association
10.2023 - Current
Content Manager
Internet Retailing Expo, Clarion Events
01.2022 - 10.2023
Operations and Accounting Assistant
canVERSE
04.2021 - 12.2021
Founder
KAALI
11.2019 - Current
Assistant Manager
BP
09.2019 - 04.2021
Bachelor of Arts - English Literature
Warwick University
ECDL (IT Qualification in Microsoft Office) -
St Dominics Sixth Form College
Python, Operations
Comptia A+
Investment Banking -
Open University
A-Levels -
St Dominic's Sixth Form College
GCSEs -
Upton Court Grammar School
Level 2 Food and Safety in Retail -
BP Platinum Retail Limited
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