VASILENA LORD

A successful career to date with extensive experience gained across multiple senior roles within a fast-paced manufacturing environment with local and global outlook. Possessing a broad range of skills, utilised effectively in roles across market intelligence, product development, key account management, continuous improvement and production. A management style which places a strong emphasis on empowering individuals to exceed expectations, improving or creating new processes to reduce costs, improve market intelligence / decision making and contract benefits. Commercially astute with the ability to manage multiple complex projects, delivering on time and to budget.

• Market Data Manager, Successfully negotiated long term ‘Market Data Supply' contracts at European and Global level with reduction in costs and additional supply of free data, generating £81k in savings as well as fixing 3 year contract whilst other departments were seeing huge increases. Built strong relationships with our Market Data Suppliers as well as commercial and key shareholders in the business. Successfully identified top level and detailed customer and competition insights to utilise new business opportunities and trends (Energy Drinks, Private Label drinks, 5 year European Can demand). I was also part of European Chain Optimization project to build Customer Forecast Accuracy tool for all customers and manufacturing plants. This tool was later used at Local and Global level for contract negotiations.
• Commercial Account Manager, Created and managed a flow of procedures for new and existing craft and key customers. This created structure, increased efficiencies across the departments and advantage in contract negotiations. Furthermore, reduced the Slow-Moving Stock by 6 million cans within one year. This increased warehouse space, brought additional sales and increased margins. In charge of bringing 365 tooling from the US as well as variety of quality trials and bringing Cans from other Crown plants. Multiple times, I have avoided line shut down in low season by maintaining good relationship with our clients.
• Marketing NPD Trainee Manager, Lead a team of people to develop a variable print “Accents” technology for The Coca Cola Company (CCEP, CCHBC and CCI). Rolled out the technology across 3 continents which brought $1million in profit in the first year. Pushed the boundaries of the next generation of “Accents” technology as well as reducing the cost of the technology from Euro70 per blanket to Euro30.

• 2025: Microsoft 365 Copilot and Copilot for PPT (Udemy), 365 Copilot for Sales (Microsoft), AI related courses on LinkedIn and LSE: Business Analytics in the Age of Generative AI.
• 2023 - 2024: CRM System: Smartsheet. Google Analytics, Business Presentation, Presentation Design and Animation and ChatGPT with AI for PPT (Udemy). Adobe Photoshop: from beginner to pro 2025 + AI and Graphic Design Master (Udemy). Climate Change Workshop by Climate Fresk
• 2022: Excel Premium, Excel Expert 2019 & 365 and Excel Table Certificates. Lean Six Sigma Green Belt (September – November 2022)
• 2020 - 2021: Power BI, Power Query, Master Power Pivot, Data Model and Master PowerPoint Certificates and understanding of Visio and Prezi online Presentation builder.
• 2015 – 2018:MSc Product Engineering and Manufacturing Management (with Merit): Hertfordshire University
• 2017: Scotwork Advancing Negotiation Skills Course and Prince2 Project Management Foundation.
• 2007 – 2008: MSc International Business Management (with Merit): University of Surrey
• 2004 – 2007: BA Business Management (High 2:1): Southampton Solent University
• 2001 – 2004: GCSE and A2 Level Business, Economics and Maths: St. John's College