Summary
Work history
Education
Skills
Websites
Certification
Accomplishments
Languages
Affiliations
Timeline
Generic
Vasileios Tourtouropoulos

Vasileios Tourtouropoulos

CXO level Growth & Product Experience Optimisation Leader
Greater London Area

Summary

A Product Growth, CRO & Experience Optimisation leader with 15+ years of experience in hitting targets, expert in digital experience strategy, consumer behavior / UX research and prioritizing growth streams for major brands in optimisation roadmaps full of action!

I specialize in CRO / Growth / CX / DX, product growth & proposition / commercials design, qual/quant data analysis, basic & custom prioritization and all types of optimisation, experimentation & personalization and their relevant technologies. I have an extensive proven record of team building & mentoring, performance management and on time & budget delivery across global portfolios, industries and the NA & LATAM, EMEA, EEMEA, MENA & APAC regions.

I'm a very hands on conversion experience strategist and a technical optimization expert trained in all the mainstream platforms (incl. Optimizely, VWO, ABTasty, Adobe Target, Dynamic Yield, Conductrics, Webtrends Optimize, etc.) with a given passion for user behavior research (eg. Content Square, Hotjar, Full Story, Mouseflow, Usettesting.com, Userlytics, Qualtrics, etc.), data analysis, AI -driven CRO, growth, ROI, innovation and hitting targets.

Work history

Global Senior Director of Experience Optimization - Growth, Innovation, Audience & App UX, GenAI CRO

Jellyfish
The Shard, London
12.2022 - Current
  • Acting CXO, i spearhead the creation of trans formative agency products, developing their propositions and optimizing their delivery & performance towards targets
  • Led Jellyfish's Experience Optimization teams across all continents (incl US, LATAM, SA & APAC and excl France) during and after the Jellyfish's acquisition by Brandtech and the subsequent restructure and pivoting
  • Strategized & delivered experimentation + personalisation roadmaps and growth streams that hit targets, on time and budget exceeding services expectations and ROI for clients across all main digital & e-commerce verticals (client examples: HBO, Google, Salesforce, Nintendo, KIA Hyundai, South Korea Telecom, Miral, TruGreen, National Rail, PurpleBricks, AdTalem, Pearson,, Stellantis, Central, Telesure, LVMH and others).

Director of Data & Analytics - Web/App Optimization - Global Growth, ML+CRO, Propo Design & Teams TR

Jellyfish
The Shard, London
09.2020 - 12.2022
  • Headed up all aspects of Jellyfish's CRO proposition and product delivery for all global markets and the ever expanding global optimization team (Americas, EMEA, EEMEA (excl. France), APAC) during its first round of investment for Jellyfish, the subsequent restructure and merging of the CRO and the Analytics teams
  • A growth expert, I focused on pipeline growth, aligning with new business units, defining ML driven CRO, Cross-capability Proposition Design & cross-specialisms Teams Training in CRO of 120+ data driven professionals, proposition optimization, insight generation using Data Science and ML driven techs and methodologies.
  • Strategized, planned & delivered a wide range of omni-channel, cross-device optimisation & personalization campaigns syncing media and data with experience, always on time and budget exceeding expectations and ROI for clients across all main digital verticals (client examples: ESPN+, L'Oreal, AlShaya, Central, Playstation, Harrods, Aviva Investors, Office Depot,, Tableau, Shufershal and others ).

Director of Conversion Optimisation - Cognition, AI, Personalisation, User Behavior, UX/IxD Expert

Jellyfish
The Shard, London / Jellyfish HQ, Reigate
10.2014 - 08.2020
  • Led all aspects of Jellyfish's CRO proposition and grew the global CRO (experience optimization) capability & team during Jellyfish's global expansion from 11 to 42 offices
  • Strategized, data mined, planned & delivered a wide range of cross-channel, cross-device & all-conversion-touch points optimisation & personalization campaigns, on time and budget, while evolving the narrative and while productizing
  • Maintaining CRO within the top 2 stand alone capabilities in key internal performance metrics across Jellyfish from 2016 to 2020 (utilization, rev per head & bill-ability)
  • Exceeding expectations and ROI for clients across all main digital verticals (client examples: Laureate Education, Carfax, SilverScript Online, Navdy, FitBit, Experian, Fidelity, Slater & Gordon's, GoCompare, Beaches, Betway, William Hills and others).

Senior Conversion Optimization Manager / User Behaviour & Cognition Expert / IA IxD UX Design

Jellyfish
Jellyfish HQs, Reigate
03.2012 - 10.2014
  • Recruited as the first CRO professional within Jellyfish to test drive, evangelize and drive adoption for this marketing approach within the traditionally Paid Search focused till that point agency, i created from scratch and grew all research, design, build & run processes and methodologies working with different cross-capability business units and recruited a team for the ever growing client portfolio in the UK, US and SA regions and across verticals.

Conversion Optimisation & User Behaviour Analyst / IA-UX Developer

Money Gap Ltd
08.2010 - 03.2012

Games-Consoles-Website UX & Testing / Conversion Optimization, Localisation Analyst

Babel Media
07.2009 - 05.2010

Front End Web Developer - Optimisation - UX designer

U+OP Co.
09.2007 - 04.2009
  • UX Design, SEO/SEM, Conversion Rate Optimisation & testing, Web Analysis, Web Dev

Freelance Digital strategy Analyst, CRO, UX, Funnel Optimisation, Analytics & Development

SMEs in Brighton & the South East
09.2002 - 11.2008

Education

BSc(Hons), Computer Science & Artificial Intelligence / Cognitive Science -

University of Sussex
Brighton, UK
09.2004 - 07.2007

HND, International Business Mgt -

University of Essex
Colchester, Essex
09.2002 - 08.2003

Bachelor of Applied Science (BASc), Molecular Biology -

University of Brighton
Brighton, East Sussex
09.1996 - 07.1999

Skills

  • Digital Strategy & Consulting
  • CRO (Conversion Rate Optimisation)
  • Digital Experience Optimization & Growth
  • Product Ownership and Growth
  • User Experience Research & Behavior Analysis
  • AI and LLM driven Personalization
  • Cross-functional Team Leadership, Management, Training & mentorship
  • Qualitative and Quantitative Data Analysis
  • Business Analysis & Client Relations
  • Account Crisis Management
  • A/B, MVT, Multi Context, Multi Page and Journey Testing & Experimentation
  • Pipeline Growth, Project Scoping & Revenue Generation
  • Proposition & Process Design
  • Delivery Optimisation & Operational Excellence
  • Business Decision Trees, Growth Streams & Key Performance Indicators
  • Strategic partnership building

Certification

  • Leadership & Teamwork Building Trainer Certificate - YMCA Lakeside National Centre, Cumbria
  • MBA in Marketing - Centaur Media Plc
  • Optimizely Strategist Certified - March 2024
  • ClickTale Certified Professional & Trainer - Clicktale
  • EyeQuant Certified Analyst - EyeQuant
  • Installing, Running and Testing LLMs on Your Local Computer - LinkedIn
  • Artificial Intelligence for Marketing - LinkedIn AVnz559ojGmMhjGHt8iBN08y2hnk
  • Generative AI for Business Leaders - LinkedIn Course Certificate
  • TV Masters by ThinkBox
  • Google Analytics (GA4): Audience-Building and Segmentation - LinkedIn Afyb7Enzgni-m-x5UK36iWoQ1lib
  • Generative AI vs. Traditional AI - LinkedIn Course Certificate
  • Thought Leadership Business Models - LinkedIn Course Certificate
  • Public Relations Foundations - LinkedIn Learning Certificate
  • Building Thought Leadership as a Diverse Voice - LinkedIn Learning Certificate

Accomplishments

NATO - KFOR Medal (non-article 5 for Special Services) - ISAF Peacekeeping deployment in Balkans - NATO - OTAN - issued Mar 2001

For special services during the ISAF peacekeeping operation of the ELDAL (Greek Peacekeeping Force) deployed in Kosovo, Albania, Bosnia-Herzegovina, Montenegro

Languages

English
Fluent
Greek
Native
Spanish
Intermediate
Russian
Elementary

Affiliations

  • Love being a parent, i enjoy swimming, basketball, hiking & camping, physics, science, technology, music, painting, literature & poetry, politics & life

Timeline

Global Senior Director of Experience Optimization - Growth, Innovation, Audience & App UX, GenAI CRO

Jellyfish
12.2022 - Current

Director of Data & Analytics - Web/App Optimization - Global Growth, ML+CRO, Propo Design & Teams TR

Jellyfish
09.2020 - 12.2022

Director of Conversion Optimisation - Cognition, AI, Personalisation, User Behavior, UX/IxD Expert

Jellyfish
10.2014 - 08.2020

Senior Conversion Optimization Manager / User Behaviour & Cognition Expert / IA IxD UX Design

Jellyfish
03.2012 - 10.2014

Conversion Optimisation & User Behaviour Analyst / IA-UX Developer

Money Gap Ltd
08.2010 - 03.2012

Games-Consoles-Website UX & Testing / Conversion Optimization, Localisation Analyst

Babel Media
07.2009 - 05.2010

Front End Web Developer - Optimisation - UX designer

U+OP Co.
09.2007 - 04.2009

BSc(Hons), Computer Science & Artificial Intelligence / Cognitive Science -

University of Sussex
09.2004 - 07.2007

HND, International Business Mgt -

University of Essex
09.2002 - 08.2003

Freelance Digital strategy Analyst, CRO, UX, Funnel Optimisation, Analytics & Development

SMEs in Brighton & the South East
09.2002 - 11.2008

Bachelor of Applied Science (BASc), Molecular Biology -

University of Brighton
09.1996 - 07.1999

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Vasileios TourtouropoulosCXO level Growth & Product Experience Optimisation Leader