Varuni Saini

Passionate marketing and strategy professional with 2+ years of experience in brand storytelling, creative content, and community- driven campaigns. Skilled in developing go-to-market strategies, organizing events, and collaborating across teams. Excited to bring fresh ideas and energy to a fast-paced, creative environment.

Go-To-Market Strategy Project – SETCA (Saudi Arabia)| LSE 2025

• Led a consulting project for SETCA- an HR and recruitment firm in Saudi Arabia, to develop a go-to-market strategy targeting priority growth sectors
• Conducted market research, competitor benchmarking, and stakeholder interviews to identify client needs and define the value proposition

Brand Creation - Marketing Project| LSE 2024

• Conceptualized ‘Scenti,’ a new brand under PZ Cussons, emphasizing aesthetics and sustainability
• Developed a comprehensive marketing strategy for ‘Scenti,’ incorporating digital, retail budget, and influencer marketing
• Aligned branding across retail and online channels to boost brand recall and ROI

Social Representative, Department of Management LSE 2023 - 24

• Orchestrated a series of successful networking events and social gatherings, significantly boosting student-faculty interaction

and camaraderie

• Collaborated with wellbeing and academic staff to support student learning & development programs

• Initiated and led a comprehensive welfare program aimed at enhancing student mental health and academic performance

Joint Secretary, The Commerce Society SRCC 2019 - 20

• Recruited a team of 120+ students out of a batch of 900 students for ideating and organizing 'Bizstreet' - DU’s largest

undergraduate commerce festival, involving competitions, dynamic sessions, challenging events and intellectual discussions

• Created the annual budget and raised funds for the event amounting to ~$1,000 through sponsorships

Project Coordinator, Marketing Society SRCC 2018 - 19

• TFI Designed on-campus marketing campaigns, securing collaborations with brands like Pee Safe and Fever 104 FM

• Designed on-campus marketing campaigns, outreach programs and social media revamp as a part of branding initiatives

• Certifications: Inside LVMH with specialization in Creation & Branding and Operations & Supply Chain (Dec 2023), Business Management Simulations by CESIM (Nov 2019)
• Achievements: Cleared the Union Public Service Commission (UPSC) Civil Services Preliminary Examination in 2020
• Technical Skills: Microsoft Office Suite; Marketing Tools (basic familiarity): Canva, Mailchimp, Instagram Reels