VARUN KUMAR
Edinburgh,Scotland
Summary
Motivated MSc Management & International Business student with experience in data analysis, digital marketing, and sales operations. Proficient in Python, SQL, and advanced digital tools. Focused on global strategy, cross-cultural leadership, and delivering high-quality results in fast-paced environments.
Overview
3
3
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work History
Data Analyst
HPR Startup Consultant
New Delhi, India
08.2023 - 01.2024
- Analyzed 200K+ rows of business data; identified bottlenecks, boosting operational efficiency by 15%
- Explored datasets with Python and SQL; uncovered patterns driving 20% improvement in performance
- Partnered with 5 cross-functional teams; delivered data-driven solutions improving efficiency by 25%
- Led data validation; cleansed 150K+ data points, ensuring 99% accuracy for strategic decisions
Digital Sales Operations Analyst
Viacom
Gurugram, India
04.2023 - 08.2023
- Managed ad operations for IPL campaigns on Jio Cinema; ensured 100% on-time delivery
- Coordinated with 10+ agencies and clients; facilitated £1M+ in transactions and timely campaign execution
- Reduced commercial approval turnaround by 20%; streamlined workflows for premium digital ads
- Delivered seamless operations during one of India’s largest events, reaching 500M+ viewers
Digital Marketing Freelancer
Fiverr
New Delhi, Delhi
05.2021 - 01.2023
- Optimized website content; increased SEO rankings by 35% and boosted user engagement across 10 client sites
- Built and improved websites using Wix and WordPress; drove 25% ROI growth through performance analysis and targeted recommendations
- Managed £200,000+ in digital ad campaigns; achieved 40% increase in conversions and 30% uplift in engagement
Education
Master of Science - International Business Management
Heriot-Watt University
Edinburgh 01.2024 - Current
Bachelor of Commerce - Honours
SCMT College of Management And Science
New Delhi 01.2018 - 12.2021
Skills
- Technical & Analytical Skills
- Python, SQL, Advanced Excel
- Tableau, Power BI, Google Data Studio
- Matplotlib, Seaborn, NumPy, Pandas
- Data Analysis, Data Cleansing, Data Validation
- Data Visualization, Trend Analysis, Forecasting
- Business Intelligence (BI), KPI Reporting, Dashboard Development
- Marketing & Digital Skills
- SEO Optimization, Website Optimization
- Content Marketing, Social Media Management
- Market Research, Competitive Analysis, Campaign Optimization
- Project Management, Time Management
- Strategic Thinking, Agile Learning
- Cross-functional leadership, Collaborative Teamwork
- Stakeholder Communication, Persuasive Communication
- Problem Solving, Critical Thinking, Adaptability
Certification
- Data Analyst, Unacademy Learning Institution, 12/31/23
- Digital Marketing, SCMT College of Management and Science, 12/31/22
- IELTS, 7 Band Score
Community Involvement
Program Rep, 01/2024 - Current
Heriot-Watt University - Edinburgh, MLN
• Advocated for students' rights, resulting in a more inclusive learning environment.
• Coordinated with faculty for streamlined information flow.
Freshers Rep, 09/2024 - 09/2024
Heriot-Watt University - Edinburgh, MLN
• Coordinated events to promote company products and services.
• Served as first point of contact with exceptional communication skills.
Accomplishments
- Conducted market research to analyze customer base and industry trends.
- Developed strategic marketing plans to enhance market positioning.
- Created targeted strategies for market penetration and brand visibility.
- Provided actionable recommendations to drive business growth and customer engagement.
- Directed the installation of 700 high-efficiency Monocrystalline N-Type panels, reducing the university's carbon footprint by 20% and generating a daily energy output of 1,200 kWh.
- Integrated the project into educational programs, impacting over 500 students and staff by promoting renewable energy and sustainability.
Dissertation Project: Market Research & Marketing Strategy
Bonaly Scouts, Edinburgh, Heriot-Watt University, 01/02/2025-25/05/2025
Solar Panel Installation Project
Heriot-Watt University, 01/01/24 – 04/30/24
Timeline
Master of Science - International Business Management
Heriot-Watt University
01.2024 - Current
Data Analyst
HPR Startup Consultant
08.2023 - 01.2024
Digital Sales Operations Analyst
Viacom
04.2023 - 08.2023
Digital Marketing Freelancer
Fiverr
05.2021 - 01.2023
Bachelor of Commerce - Honours
SCMT College of Management And Science
01.2018 - 12.2021
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