VARUN ABROL

• Building a Network of 4000+ Campus Ambassadors:

Successfully initiated and developed a network of over 4000 campus ambassadors from the ground up, fostering brand loyalty and engagement among college students.

• Strategic Social Media Marketing:

Demonstrated proficiency in managing social media marketing for renowned brands such as Pepsi, Vice India, Myntra, Jio Savan, and OnePlus, amassing over 2 million impressions. Utilized innovative strategies and collaborations to increase brand visibility

• Rapid Network Expansion:

Played a pivotal role in expanding the network across India

Successfully grew the network to encompass more than 10,000 students within just one year, establishing a widespread presence.

• Full-Life Cycle Project Management:

Championed end-to-end project management, from planning and budgeting to seamless execution, consistently ensuring achievement of event objectives.Pioneered Pepsi's reel campaign for its new theme song, garnering 2,000+ reels, which translated to a 2% sales uptick in the region and amassing over 50,000 impressions.

• Strategic Networking & Engagement :

Built and nurtured a network of 1,000+ campus ambassadors and influencers, driving brand visibility and engagement across academic campuses. Collaborated with top college influencers to boost app downloads by 25% in three months.

• Content & Digital Presence Management :

Spearheaded content strategies for the Woovly app, achieving consistent user growth and robust community engagement. Revamped the app's content approach, leading to a 40% increase in user activity and content submissions over 6 months.

• Talent Development & Retention :

Identified, recruited, and mentored college talent, introducing robust training programs that exceeded retention targets.Implemented a mentorship program for ambassadors, reducing drop-off rates by 15%.

• Growth & User Acquisition :

Executed strategic growth tactics that resulted in a significant spike in app downloads.Implemented targeted campaigns that led to an increase of 2 lakh downloads in just six months.

• Leadership in Campus Ambassador Initiatives :

Spearheaded a Pan India Campus Ambassador program across 50 cities, directly managing 2,000+ students.This robust network played a pivotal role in generating an impressive INR 2M+ in annual revenue.

• Campaign Execution with Micro-Influencers :

Launched and drove impactful digital campaigns, leveraging micro-influencers for maximum reach and engagement.A single campaign drew millions of views, showcasing the power of targeted influencer collaboration.

• Management of Nationwide Nano Influencers :

Took charge of scouting, mentoring, and strategizing with a new breed of youth influencers, ensuring brand authenticity and resonance with younger demographics.Example: Successful integrations in high-profile projects such as Vh1 Supersonic 101 and MTV Beats Campus Shows.

• Operational Excellence for Top-Tier Brands :

Orchestrated brand operations, driving user acquisitions and curating compelling social media campaigns for renowned clients.Example: For a singular brand campaign, achieved 50,000 user acquisitions, underlining the efficacy of our growth strategies.

• End-to-End Client Relationship Management :

Expertly navigated client relationships from initial order placement to successful fulfillment, securing client trust and fostering loyalty. Achieved a 95% client retention rate, leading to repeat orders and long-term contracts.

• Operational Efficiency and Productivity :

Oversaw factory operations daily, introducing process optimizations that bolstered productivity and curtailed downtime.Implemented a streamlined scheduling system that reduced machine downtime by 20% and increased daily output.

• Quality Control & Reporting :

Diligently prepared production reports and conducted regular product inspections, ensuring adherence to the highest quality standards.Reduced product defects by 15% through stringent quality checks, resulting in increased customer satisfaction and fewer returns.

• Team Collaboration & Workforce Development :

Collaborated seamlessly with cross-functional teams for smooth operations and played a pivotal role in recruiting a competent factory workforce.
Partnered with HR to refine the recruitment process, leading to a 30% faster hiring cycle and a 10% increase in workforce skill proficiency.

• Achieved over 200+ app downloads through effective promotional efforts, showcasing the ability to drive user engagement and adoption.
• Shared engaging video content on social media, capturing 2K +views per post and maximised reach of social media posts by strategically scheduling content to student audiences.
• Drove brand awareness on campus by hosting dynamic events and giving out free samples.

• Provided at-home care to 8 elderly clients.
  Ensured 100% compliance with record-keeping inspections,
  maintaining up-to-date and compliant administration.
• Monitored clients' health, including vital signs and medication
  administration
• Identified and escalated serious vulnerabilities in 4 clients,
  ensuring necessary support and follow-throug
• Worked closely with patients and 8 team members, maintaining comprehensive and holistic care.