Summary
Overview
Work history
Education
Skills
Additional information
Timeline
Generic

Vanessa Lynch

Summary

Professional, highly motivated leader with a keen and passionate interest in internal communications that deliver business strategies and priorities.

Proficient in creating and implementing clear communication strategies across a complex, diverse working environment. Exceptional editorial, written and verbal communication skills with considerable success managing, designing and delivering clear consistent and accessible communications across multiple channels to influence and inform stakeholders, to achieve a shared vision.

Ability to analyse insights to shape and enhance communication activity, confidently advising on effective ways to tailor and target communications, utilising the most appropriate channel to maximise readership.

Consistently demonstrate strong management and leadership of high performing teams. Calm under pressure, while managing demanding workloads, to tight deadlines.

Build and create collaborative and engaging stakeholder relationships at all levels, confidently presenting data informed solutions while recognising the need to adapt communication style to meet audience needs.

Overview

40
40
years of professional experience

Work history

Senior Communications Manager

Hertfordshire Constabulary
Bedfordshire, Cambridgeshire and Hertfordshire HQs
03.2009 - Current
  • Senior leader managing team providing communications support to three police forces
  • Support and advise three Chief Officer teams as well as senior officers and staff across range of departments including Professional Standards, Human Resources, diversity, inclusivity and wellbeing and key operational support teams
  • Member of high level boards providing communication advice and support
  • Create compelling communication strategies to support key priorities and campaign objectives
  • Communications lead for number of successful change programmes
  • Oversee and create content for various platforms including intranet updates and blogs, electronic newsletter, Viva Engage posts, email and teams and visual media
  • Analyse data analytics to identify trends and inform communications, presenting data verbally and visually
  • Extensive knowledge of MicroSoft 365 applications, including SharePoint, Viva Engage, Viva Amplify, MicroSoft Forms, MicroSoft Sway, Teams and Outlook
  • Managed creation and maintenance of two intranet sites (CMS and SharePoint)
  • Regular horizon scanning to identify developments and changes where there may be enhancements or impact on delivering effective communications
  • Performance is regularly recognised as exceeding expected values and competencies

Communications Manager

NatWest/Royal Bank of Scotland
City of London
07.1985 - 04.2008
  • Joined straight from school, working way through range of roles within branches including qualified mortgage adviser, member of central sales and marketing team with staff based in London and Edinburgh, before being promoted into head office as part of internal communications team
  • During time in communications team responsible for developing internal communications for all staff across country, ensuring awareness of company strategy and product development
  • Managed communications through take over by Royal Bank of Scotland
  • Responsibility for organising product launch events, booking and liaising with guest speakers and event managers to ensure successful conferences
  • Dedication and hard work was recognised on number of occasions at annual achievers conferences

Education

Managing Successful Programmes

Skills

  • Ability to adapt
  • Analyse and interpret data
  • Calm under pressure
  • Creativity
  • Interpersonal and influencing skills
  • Manage multiple projects
  • Prioritisation and organisational skills
  • Problem solving and crisis management
  • Professional leader
  • Strategic thinking
  • Strong written and verbal communication skills

Additional information

  • Extensive understanding of Public Sector Accessibility Regulations

Timeline

Senior Communications Manager

Hertfordshire Constabulary
03.2009 - Current

Communications Manager

NatWest/Royal Bank of Scotland
07.1985 - 04.2008

Managing Successful Programmes
Vanessa Lynch