Vanesa Castillo
London,Londom
Summary
Experienced content strategist with 15 years in journalism and editorial storytelling. Led global social campaigns for high-profile brands, focusing on engaging and culturally relevant content. Skilled in team management and collaboration with creators to enhance audience growth and engagement through strategic, data-informed methods.
Overview
19
19
years of professional experience
Work History
Social Media & Partnerships Manager
Haypp Group
London, United Kingdom
03.2026 - Current
- Led UK social media strategy, governance, and content production across B2B and B2C channels, aligning brand, legal, and commercial objectives.
- Secured and led delivery of a £250K strategic sponsorship partnership with the Professional Darts Corporation, overseeing cross-functional execution across all business areas.
- Directed nationwide experiential and sampling activations across the UK, integrating on-ground brand experiences with digital strategy and commercial performance goals.
- Coordinated cross-functional teams to deliver on partnership objectives, enhancing project outcomes.
- Employed external sales and promotions teams to maximise campaign reach and revenue.
- Managed partnership budgets, ensuring optimal allocation of resources for maximum impact.
- Advised senior leadership on strategic decisions regarding partnership development and management, based on in-depth analysis and expertise.
Social Media Lead
Phillip Morris International
London
06.2025 - 12.2025
- Delivered 50% follower growth through a summer festival social strategy.
- Generated 4.5M+ impressions via live content and real-time optimisation.
- Achieved 15M views through live coverage of the Rolling Stone UK Awards.
- Drove 2M organic views across pre-event, red carpet, and ceremony content.
- Launched the Scuderia Ferrari F1 partnership across ZYN UK social channels.
- Led real-time social coverage across live entertainment and cultural events, adapting content for platform-native storytelling.
- Led social-first campaigns with LADbible Group, Rolling Stone UK, and Live Nation Entertainment.
- Analysed platform performance and audience behaviour to optimise editorial storytelling, engagement, and content strategy across social channels.
Global Social Media, Community & Content Manager
British American Tobacco
London
05.2021 - 11.2024
- Delivered 10M+ organic social reach in one year through digital campaigns for McLaren and Tomorrowland, driving audience growth and cultural relevance.
- Built and scaled social-first video, YouTube, and podcast formats across entertainment, music, gaming, and motorsport.
- Managed creator, talent, and partner relationships across campaigns, productions, and live content initiatives.
- Led end-to-end creative production across branded entertainment, from concept development and scripting to directing, post-production, and distribution.
- Shaped creator economy and community-first content strategies that strengthened brand discovery, engagement, and audience loyalty.
- Developed community management frameworks and audience engagement guidelines across owned and partner channels.
- Collaborated with global creative, editorial, and audience teams to develop platform-native storytelling strategies.
Board Member, Charity
Anglo-Argentine Society
London
01.2023 - 05.2024
- Supported cultural partnerships, events, and strategic initiatives across music, arts, and community engagement in collaboration with the Argentine Embassy.
Global Social Media Manager
Magnum Photos
London
08.2019 - 04.2021
- Managed a 6M global social audience across Magnum Photos and Magnum Learn channels, overseeing editorial publishing and platform strategy across Instagram, Facebook, X, YouTube, and Pinterest.
- Grew social followership by 1M (+35% YoY) and generated £1.5M+ in digital sales through integrated organic and paid strategies.
- Led social storytelling around major international news moments, delivering record-breaking engagement through culturally reactive content.
- Partnered with photographers, editors, and external media partners including Vogue, Paris Match, International Center of Photography, and Aperture Foundation.
- Managed editorial, graphic, and motion teams while overseeing publishing workflows, content calendars, and campaign delivery.
Fashion Consultant
Phase Eight
London
01.2017 - 12.2017
- Delivered personal styling and customer experience within a premium fashion retail environment.
- Developed strong understanding of styling, visual presentation, and client-facing brand communication.
Regional Social Media, Digital Marketing, Acquisition and Public Relations Manager
Gameloft
Buenos Aires
07.2011 - 12.2015
- Consolidated partnerships with key companies in the mobile and entertainment industry including Google, Huawei, Apple, Universal Studios, Marvel Studios, Hasbro, and more.
- Headed international events in Latin America.
- Led the User Acquisition Programme.
- Co-created In-Game Advertising campaigns with the sales team.
- Managed monthly budgets and international agencies.
Social Media & Community Manager
La Nacion Newspaper
Buenos Aires
04.2007 - 01.2011
- Managed social media accounts for lanacion.com, Rolling Stone, and Ohlala Fashion Magazine, engaging audiences and enhancing brand presence.
- Led live video interviews with celebrities and public figures, producing written post-coverage that increased audience engagement and reach.
- Monitored sites to moderate content and track performance, collecting data that informed production and distribution decisions for Product and Editorial teams.
Education
Creative Direction -
ELVTR
London01-2024
Fashion Personal Styling -
UAL
London01-2024
Photography Workshop -
PH Museum
Buenos Aires01-2015
Bachelor’s - Journalism
University of Palermo
Buenos Aires01-2014
Social Sciences & Communications - Advanced Studies
University of Buenos Aires
Buenos Aires01-2010
Skills
- Social Publishing
- Audience Development
- Social-First Video
- Instagram Strategy
- Platform Optimisation
- Social Storytelling
- Content Calendars
- Community Management
- Social Analytics
- Audience Insights
- Editorial Strategy
- Visual Storytelling
- Editorial Voice
- Cross-functional Collaboration
- Hootsuite
- Sprout Social
- Google Analytics
- Adobe Creative Suite
- Adobe Creative Suite
Languages
English
Spanish
Italian
Custom
Best Mobile Photo, LG Awards, 2012
Timeline
Social Media & Partnerships Manager
Haypp Group
03.2026 - Current
Social Media Lead
Phillip Morris International
06.2025 - 12.2025
Board Member, Charity
Anglo-Argentine Society
01.2023 - 05.2024
Global Social Media, Community & Content Manager
British American Tobacco
05.2021 - 11.2024
Global Social Media Manager
Magnum Photos
08.2019 - 04.2021
Fashion Consultant
Phase Eight
01.2017 - 12.2017
Regional Social Media, Digital Marketing, Acquisition and Public Relations Manager
Gameloft
07.2011 - 12.2015
Social Media & Community Manager
La Nacion Newspaper
04.2007 - 01.2011
Creative Direction -
ELVTR
Fashion Personal Styling -
UAL
Photography Workshop -
PH Museum
Bachelor’s - Journalism
University of Palermo
Social Sciences & Communications - Advanced Studies
University of Buenos Aires