Valeria Gospodinova

11-week programme at WYK Digital with the support of the Prince's Trust, focusing on the digital marketing sector.
- Coordinated and optimised the social campaigns for an e-commerce business specialising in luxury cheese and wine pairing.
- Led a team of 3 and supported it in administrative tasks, including answering emails and calls from the client; collaborated with team members to help expand marketing channels
- Created content for the campaigns and managed video edits
- Translated data and analytics into campaign reports
- Conducted research to understand the alcohol selling policies for Google and Meta, and translated data and analytics into campaign reports
- Identified areas of the marketing funnel that were under-performing and made recommendations for improvement
- Attended master classes led by industry experts in SEO, PPC, Google Analytics, Display and Programmatic advertising, email marketing, Snapchat

AMPLIFYhER is an international research project designed by researchers from the Manchester Metropolitan University, Universidade de Sao Paulo, and Edinburgh Napier University.
- Led all social media strategy to increase engagement and awareness and created online visuals
- Increased the Facebook and Instagram audience by 50% by actively encouraging repeat engagement
- Boosted organic communication and reach and was responsible for the content calendar, and data analysis for the weekly reports
- Administered physical and digital filing systems, keeping records well-organised and easily retrievable

- Demonstrated leadership and professionalism in promoting and providing outstanding customer service, and ensured that interested students received ongoing pre-enrolment advising
- Prepared students for later educational experiences by encouraging them to explore learning opportunities and to persevere with challenging tasks
- Participated in team-building activities to enhance working relationships

- Communicated with 600+ prospect students on my first event
- Facilitated tours to students and families by greeting them, providing directions and general information
- Managed a high volume workload and challenging cases while still delivering first-class customer
service
- Liaised with students and supervisors to better understand the needs of students and recommended appropriate solutions

- Assisted the social media director with scheduling posts and boosted organic communication
- Modeled for product pictures and videos and maintained up-to-date knowledge of competitor
activity and social media trends
- Proposed ideas and assisted with creating and posting of engaging text, image and video content aligned with the enterprise's goals
- Demonstrated expertise in effective social media marketing, delivering high-performing campaigns
across multiple platforms
- Brainstormed ideas with stakeholders using market understanding and consumer psychology to maximise project potential
- Built and maintained strong working relationships with colleagues across company
- Tracked data on company image and adjusted strategies to improve results