Valene Lockhart-George

• Developing new business with strategic outreach efforts.
• Coordinating with marketing department to develop targeted campaigns.
• Continually implementing new sales strategies, resulting in increased market share.
• Maintaining client data in CRM system.
• Monitoring market trends and adjusting strategies accordingly.
• Built responsive design for improved user experience across various devices.
• Authoring and designing quarterly newsletters summarising recent posts, stimulating regular site and platform visits and engagement
• Maintenance of company website

• Leveraged market and competitor data to identify market opportunities and gaps.
• Evaluated campaign performance to optimise return on investment.
• Crafted campaigns using market understanding, consumer analysis, and advertising psychology.
• Developed marketing plans to support department strategies.
• Managed multi-channel advertising campaigns to support fundraising objectives.
• Liaised between internal departments to maintain constructive communications.
• Communicated client feedback to leadership teams and identified improvement possibilities.
• Kept records up to date of all clients using CRM system.

Responsible for acquiring, retaining and nurturing local and international client relationships and successfully managing and implementing all stages of campaign preparations.

• Responsible for preparing and delivering outstanding regular giving campaigns both on-site and remote at schools, colleges and universities across the UK (incl. Oxbridge), Netherlands and New Zealand raising over £2 million towards education.
• Compiled and reviewed consumer data on patterns and preferences to enhance services.
• Coached and mentored junior team members on pitching and story development.
• Achieved or surpassed all desired goals for campaigns
• Created new internal processes to enhance day to day performances
• Developed Shared Vision's website
• Effectively train student callers on fundraising skills and providing useful tips on approach tactics for different prospect groups
• Delivered high level of service to clients to maintain and extend relationships for future business opportunities.
• Kept business in compliance with internal controls, industry regulations and health and safety requirements.
• Developed content for events and corporate activities.

• Maximised brand awareness through targeted marketing strategies.
• Implemented strategies to engage existing customers and attract new customers, increasing social media engagement 30% over 4 weeks.
• Developed and implemented plans and content for social media posts, strategically delegating tasks to team members according to strengths to exceed targets by 10%.

• Managed key stakeholder relationships by coordinating internal communications.
• Updated website content regularly ensuring relevancy and accuracy of information presented.
• Edited executive-level correspondence, ensuring professional tone and error-free content.
• Developed compelling presentation decks enhancing client pitches success rate.
• Assisted in planning corporate events to boost employee morale and engagement.
• Conducted market research to inform strategic communications initiatives development.
• Scheduled social media content to maximise reach and increase engagement.
• Organised press releases to increase brand visibility.

• Coordinated with sales team for product promotion strategies.
• Delivered accurate marketing collateral, ensuring consistent brand messaging.
• Administered online advertising initiatives, increasing web traffic considerably.
• Improved search engine rankings through diligent SEO practices.
• Conducted competitor analysis, identifying potential opportunities and threats.
• Prepared detailed market research reports, aiding strategic planning.

• Amplified brand awareness by developing and implementing effective marketing campaigns.
• Prepared detailed market research reports, aiding strategic planning.
• Conducted competitor analysis, identifying potential opportunities and threats.
• Administered online advertising initiatives, increasing web traffic considerably.
• Assisted in organising trade shows to increase company visibility.