Vaidehi Poduval

1. Determining top trending campaigns is one of the major responsibilities I have been assigned. It includes monitoring and analyzing campaign performance of various regions across Europe through:

· Google Analytics and creating a database of goal completions and bounce rates.

· LinkedIn Campaign Manager and Facebook Ads Manager, to determine the performance index of an individual campaign based on conversion rates, Click through rates, and Cost per Conversion.

· Suggest/recommend improvement areas of campaign strategy based on the performance index and documenting best practices of high-performance campaign strategy.

2. Played a key role in Campaign optimization and Creative growth Strategies assignment through:

· Extensive market/ account research

· Collaboration with key stakeholders to get to an agreement.

· Retrospection of past campaign performances and extrapolation of future strategies based on the target audience, messaging, and communication channel.

3. Actively involved in segment analysis to identify unique value propositions specific to the target segment or region. It involves, analysis of sales calls, keyword research, competitor analysis, and identifying business challenges.

1. Created brand positioning strategy and effectively presented the value proposition through market research and competitor analysis.

2. Conducted primary and secondary research to attain insights of the target market for increasing brand awareness and revenue.

3. Inculcated creative strategies to increase reach and engagement of the brand through effective social media marketing.

1. Based on research and SEO keywords, built value alerts for the global clients to rollout BCP/ risk mitigation plan.

2. Instrumental in client retention through publishing crucial articles that would increase client's brand resilience.

3. Effectively adopted agile methodology with global team in order to maintain company's brand consistency.

4. Established credibility of content through rigorous verification & validation methods which led to client's trust.