Vaida Valskyte-Paulauskiene (Known As Vaida VVP)

Brand & Creative Development:

• Designed and executed all visual assets, including hoardings, brochures, investor reports, property signage, office displays, and social media graphics.
• Led branding for new developments, crafting marketing messages, slogans, and visual identities (logos, colours, fonts) tailored to the ideal buyer.
• Strengthened brand image, increasing online engagement and maintaining consistency across all platforms.
  
  Digital & Social Media Marketing:
• Developed and executed a high-engagement social media strategy, handling all content creation, photography, videography, and editing.
• Launched targeted social media campaigns for a downsizing-focused development to boost brand awareness and drive customer engagement, contributing to the sale of 75% of homes.
• Managed and optimised paid advertising campaigns, ensuring maximum ROI and audience growth.
• Continuously analysed and optimised campaign performance, providing strategic insights through weekly reports to drive results.

Advertising & Public Relations:

• Created advertorials and editorial features in major media outlets including Daily Mail, Dorset Echo, Country Walking, and Angling Times.
• Led PR efforts to strengthen brand positioning and ensure timely dissemination of company news.
• Created and produced advertising campaigns, including scriptwriting, filming coordination, model management, and content execution - contributing to the sale of five out of six homes.
• Designed and executed multichannel marketing strategies, ensuring cohesive messaging across print, digital, office displays, and outdoor advertising for maximum impact.
  
  Website & SEO Strategy:
• Contributed to the development and launch of the company website, ensuring branding consistency and enhancing user experience.
• Managed website updates, SEO optimisation, and blog content strategy to drive organic traffic.

Strategic Partnerships & Market Positioning:

• Conducted competitor analysis and developed innovative strategies to position the company as a market leader.
• Identified new customer segments for each development and tailored marketing strategies to drive property sales.
• Liaised with subcontractors, architects, designers, agencies, and media partners to align marketing efforts and expand visibility.

Social Media & Digital Marketing:

• Managed social media accounts for four hospitality venues, ensuring consistent brand messaging and engagement.
• Created high-quality photo and video content for daily posts, maintaining visual consistency.
• Engaged with audiences, fostering community interaction and responding to feedback.
• Developed email marketing campaigns to drive customer retention.

Marketing Strategy & Brand Growth:

• Led marketing efforts to increase brand visibility and drive business growth.
• Identified and leveraged trends to enhance audience engagement and business expansion.
• Implemented strategies for customer acquisition, engagement, and retention.

Event Planning & Promotions:

• Organised successful events (e.g., Paint & Prosecco, wine tastings) to increase customer engagement and attendance.
• Designed and executed promotional campaigns to maximise event participation.

Creative Content & Advertising:

• Produced online and offline marketing materials, including copywriting and photo editing.
• Ensured all promotional content aligned with brand values and key messaging.

Brand Revitalisation & Community Growth

• Revitalised the company’s online presence, driving increased brand awareness and engagement.
• Expanded a Facebook Community Group, fostering active discussions and member participation.
• Developed engagement strategies for Facebook and Instagram, resulting in significant audience growth.

Content Creation & Digital Marketing:

• Produced daily content for Facebook and Instagram, ensuring high engagement.
• Managed online ad campaigns to boost brand reach and conversions.
• Created and optimised email newsletters for high open and click-through rates.

Business Growth & Performance Optimisation

• Researched new client prospects, contributing to sales growth and brand expansion.
• Analysed social media insights, adjusting strategies to improve performance.