Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

USAMA BIN AFZAL

London

Summary

Products and insights leader with over six years in energy-tech, specialising in EV charging platforms and integrated digital tools. Skilled at shaping proposals, scoping pilots, and driving adoption through consultative support. Proven track record mentoring junior colleagues, managing software rollouts (Sitetracker, TestFit, Dodona), and defining pricing and value messages for commercial growth.

Overview

8
8
years of professional experience

Work History

Business Insights Manager

Source EV (SSE & Total Energies JV)
03.2025 - Current

Led procurement, configuration and rollout of Sitetracker and TestFit, training 15+ users and building revenue-forecast and cost-tracking pipelines to enhance project oversight.

  • Partnered with Dodona leadership and engineering to co-design a map-based site assessment tool, increasing land-team throughput 20×.
  • Introduced and implemented a tiered pricing strategy, moving to a subscription model that improved utilisation by 18%.
  • Automated end-to-end data pipelines (SQL, Power Query, Python) and quality checks, preventing £800k in billing errors and freeing 10 analyst-hours weekly.
  • Facilitated cross-functional workshops with commercial, ops and finance stakeholders to validate prototypes and drive 35% feature adoption in pilot phase.

Business Insights Manager

SSE Energy Solutions
08.2024 - 03.2025
  • Scoped and delivered the analytics roadmap—setting milestones, KPIs and SQL/Power BI deliverables—to enable three major dashboards on schedule.
  • Mentored a commercial analyst and a financial analyst on Power BI and statistical modelling, automating monthly reports and saving 12 analyst-hours per month.
  • Drafted tiered pricing options for the EV flexibility pilot, laying groundwork for subscription models and stabilising operator revenue.
  • Supported go-to-market readiness by co-developing feature specs and UAT plans with product and engineering teams.
  • Prepared forecast and pipeline reports for leadership, improving visibility into emerging enterprise opportunities.

Solution Design Analyst

SSE Energy Solutions
03.2024 - 08.2024
  • Defined POC, MVP and MSP criteria via stakeholder workshops, reducing product-development misalignment by 50%.
  • Created AWS QuickSight dashboards to track sustainability KPIs, supporting £1M+ in project bids.

Business Intelligence Analyst

SSE Energy Solutions
09.2023 - 03.2024
  • Automated site-assessment tooling (SQL, Python) to evaluate 200 sites per day versus 5, accelerating commercial screening.
  • Standardised best practices in report generation across departments to ensure consistency in presentation formats as well as analysis methodologies employed.
  • Collaborated with stakeholders to gather and prioritise product requirements.

Project Development Engineer

EV Team
09.2022 - 03.2023
  • Automated EV hub site-selection models, boosting assessment efficiency and enabling faster project approvals.
  • Synthesised market and tech research on energy storage and EV infrastructure into leadership presentations, informing funding decisions.
  • Developed detailed technical documentation to support product launches, facilitating smooth transitions from development to production stages.

Fibre Network SME

BT Group
11.2017 - 08.2020
  • Developed diagnostic dashboards and alerting tools, cutting incident resolution times by 20% and improving customer satisfaction.
  • Collaborated with sales teams on ROI analyses, supporting approximately £1M in contract renewals.
  • Led cross-functional initiatives to enhance customer experience and service delivery.
  • Collaborated with stakeholders to identify process improvement opportunities and implement solutions.

Education

MSc - Sustainable Energy & Environment

Cardiff University
Cardiff
12.2021

BSc - Theoretical & Mathematical Physics

University of Nottingham
Nottingham
07.2017

Skills

  • Sales & Commercial: Consultative Support, Pilot Scoping, Partner Enablement, Revenue Forecasting
  • Process & Leadership: Roadmap Scoping, Team Mentoring, Workshop Facilitation, Vendor Procurement
  • Technical & Product: EV Charging SaaS, Power BI, SQL, App Insights, UAT Facilitation
  • Interpersonal: Stakeholder Engagement, Cross-Functional Collaboration, Executive Reporting, Outcome-Driven Delivery

References

Available on request.

Timeline

Business Insights Manager

Source EV (SSE & Total Energies JV)
03.2025 - Current

Business Insights Manager

SSE Energy Solutions
08.2024 - 03.2025

Solution Design Analyst

SSE Energy Solutions
03.2024 - 08.2024

Business Intelligence Analyst

SSE Energy Solutions
09.2023 - 03.2024

Project Development Engineer

EV Team
09.2022 - 03.2023

Fibre Network SME

BT Group
11.2017 - 08.2020

MSc - Sustainable Energy & Environment

Cardiff University

BSc - Theoretical & Mathematical Physics

University of Nottingham
USAMA BIN AFZAL